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Paddy Power Betfair to acquire FanDuel

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Paddy Power Betfair plans to merge its U.S. business with FanDuel, a fantasy sports company. This move is ostensibly to target the U.S. sports betting market.

A U.S. Supreme Court ruling on Monday paved the way for states to make sports gambling legal after it struck down a 1992 federal law that had barred gambling in most places.

Paddy Power revealed that discussions with FanDuel are continuing and there was no certainty as to whether an agreement would be reached.

Paddy Power shares, which rose sharply after the U.S. Supreme Court ruling, were up 5.4 per cent at 0815 GMT.

Firms like Paddy Power Betfair are looking for growth opportunities to offset the increasing cost of regulation in established markets such as Britain and Australia.

Paddy Power Betfair runs the leading U.S. horse racing television and betting network and has an online casino business in New Jersey which contributed $140 million or around 6 percent of its revenue last year.

It entered the U.S. fantasy sports market last year with a $48 million acquisition of early-stage operator DRAFT.

FanDuel was part of merger discussions last year with rival DraftKings but that plan was scrapped after a legal challenge by the U.S. Federal Trade Commission over fears that the combined company would control more than 90 percent of the U.S. market for paid daily fantasy sports contests.

Leading fantasy sports companies have faced regulatory challenges in several states and scrutiny by officials who question whether paid daily games amount to gambling.

FanDuel was valued at more than $1 billion before the crackdown began. Legal Sports Report (LSR), which first reported that Paddy Power Betfair was close to completing the deal, said it appeared likely to be below that valuation.

Analysts at Davy Stockbrokers said the deal would hand Paddy Power Betfair an extremely well recognised U.S. brand, an award-winning technology platform that can be converted to offer real money betting and a database of over 6 million U.S. customers.

FanDuel would gain access to Paddy Power Betfair’s pricing models, risk and trading expertise, potential distribution via its U.S. businesses and expertise in cross selling, they said.

 “For both sides, a deal would make a huge amount of sense strategically and on the face of it, an amalgamated business would represent a powerful combination in the U.S. sports betting market,” Davy analysts wrote in a note.

Modern fantasy sports started in 1980 and have exploded online through a faster, daily version of the season-long game where participants draft teams for a single game, enabling them to spend money on contests more frequently.

Source: reuters.com


Source: EuropeanGaming.eu

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Betsoft Gaming Partners with Casino Superlines

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Following a new partnership agreement, Betsoft Gaming will provide a selection of slot games to growing brand Casino Superlines.

The agreement covers an extensive range of RNG titles that have been approved for key regulated markets – including many from the perennially popular Slots3TM series.

Launched in April 2017, Superlines is a brand of Equinox Dynamic; its sister casinos Nordicasino, Africasino, and Spintropolis are also Betsoft customers.  Built around a generous bonus structure and access to 24/7 multilingual support, Superlines has, in the space of just twelve months, emerged as a popular destination for players throughout Europe and in the Nordic countries.

With the promise of VIP support, the biggest names in slots, and a strong promotional calendar, Superlines has attracted an extremely loyal and varied audience in a very short time,” explained Miguel Micallef, Account Manager at Betsoft.  “To keep all kinds of players engaged, and to offer something new to everyone, every visit, Superlines now needs to acquire and promote a portfolio of high-quality games from industry-leading brands.  Betsoft are pleased to be able to offer the right mix of quality and variety to meet the needs of their discerning player base.

The partnership arrangement also provides a path for new Betsoft games to be quickly and easily integrated to the Superlines platform.  Key titles will be prominently advertised as part of the brand’s player acquisition strategy, as Chief Marketing Office Arik Weiss explained:

Casino Superlines is a successful new brand: it has achieved wide exposure and attracted a lot of loyal players since its launch.  Those players see the Betsoft logo as a seal of quality, so by promoting Betsoft games in premium positions, we will be able to attract more of them to the best new titles, as well ensuring that we deliver a top-class gaming experience at every turn.

About Betsoft Gaming:
Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic, true-3D slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012.  More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.
Betsoft is headquartered and licensed to operate in Malta, and holds an additional license in Curacao.  Contact sales@betsoft.com or visit www.betsoft.com for general information and enquiries.

 

Source: Betsoft


Source: EuropeanGaming.eu

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New Video Slot Red Rake Gaming: JUDGES RULE THE SHOW!

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The Valencian gaming company Red Rake Gaming surprises everyone with the launch of a new video slot machine with 3D graphics

 

“Judges rule the Show!” is coming to Red Rake Gaming. 3,2,1…Let the show begin!
Very special judges take control in this fun and lively video slot with 5×3 reels based on the programs with the highest audiences of all time where music and talent take centre stage. ‘Let’s go!!!

A microphone, a statuette, “Seven” symbols that shine like diamonds and 4 spectacular judges with their 4 buzzers form an explosive cocktail of prizes in every spin. And as if that wasn´t enough, through its “Judges rule the Show!” mechanics, each of the judges surprises the player with an incredible animation in 3D that leads to the function “ Sticky Wilds Judge Respin ”, thus offering more and more prizes. OhYeahhh!

Once again we can see in this new video slot that the work of the team of developers, illustrators and animators at the company Red Rake Gaming has really paid close attention to each and every detail in order to reflect realism and perfection in each symbol and animation. The result is truly marvellous. This is quality work at the highest level that has been the hallmark of this young and outstanding Valencian company since the outset.

 

About Red Rake Gaming:
Red Rake Gaming is a premium casino games developer which supplies its games to social and real money operators. Red Rake current portfolio contains +60 slots and +10 videobingos of top graphical and sound quality with unique and well balanced mathematics. Its content is certified for the Spanish and Italian regulated markets and the company plans to expand to several other jurisdictions during 2018. Red Rake’s games and RNG have been audited by several prestigious independent testing houses and are featured by a number of licensed operators.
For further information on the company, please visit: www.redrakegaming.com


Source: EuropeanGaming.eu

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LeoVegas concludes partnership with Frank Andersson

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22, May, 2018 – LeoVegas has decided to conclude its partnership with brand ambassador Frank Andersson.

The partnership is being concluded in connection with the recent launch by LeoVegas of a new communication concept that is based on several brand ambassadors.

“We thank Frank for the years he has helped profile LeoVegas in Sweden. He has been a contributing factor behind LeoVegas’ strong growth in the Swedish market. LeoVegas has entered a new phase with several brands and greater breadth with more product categories. After a long and successful cooperation with Frank, it is now time to take the next step,” comments Gustaf Hagman, CEO of LeoVegas.

“I have concepts and ideas for developing my own games and want to focus more on this, so that will be the next step for me,” says Frank Andersson. “I had some great years with LeoVegas and want to thank LeoVegas for believing in me. We had a great time working together!”

 

About the LeoVegas mobile gaming group:

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: EuropeanGaming.eu

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