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In Social Media Rankings Paddy Power achieves high score

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Paddy Power, an Irish bookmaker in Ireland, has hit the top spot in the social media rankings among bookmakers in a survey conducted by the leading tipster site, bettingexpert.com. According to February 21 to March 9, 2018’s data collection the site assessed 26 of the world’s top bookmakers.

Bookmakers assessed

The bookmakers assessed were (in alphabetical order): 10bet.com; 888sport.com; Bet365.com; Bet-at-home.com; BetBright.com; BetFair.com; BetFred.com; BetSafe.com; BetWay.com; BetVictor.com; BoyleSports.com; ComeOn.com; Coral.com; EnergyBet.com; GentingBet.com; LadBrokes.com; LeoVegas.com; MarathonBet.com; MatchBook.com; NetBet.com; PaddyPower.com; SkyBet.com; SportingBet.com; StanJames.com.uk; UniBet.com; WilliamHill.com; and WinnerSports.com.uk.

Their headquarters are situated in North America, Europe, Asia and Australia, so that they can keep their position within top bookmakers in the world. They offer betting services in different are, such as horse racing, football, basketball, tennis, cricket, golf, greyhound racing, snooker, darts, boxing, rugby union, rugby league and virtual sports.

Social media platforms considered 

Data from the following social media platforms were collected and analysed: Facebook, Twitter, YouTube, and Instagram. These are the most widely used social media platforms and every bookmaker on the list was found to have some form of presence on each.

The categories that were considered included the number of followers in each platform, as well as the number of Tweets, the number of YouTube videos, the number of views per YouTube video, and the most watched YouTube video.

How Paddy Power won the day

Paddy Power was among the Top Five in every social media category assessed except one. It led the way in three categories and was in the second or third position in two categories.

Facebook followers: Bet365 took the lead, with 1,553,663 followers on Facebook. Hot on its heels was Paddy Power, with 1,551,324 followers; Unibet, with 811,939 followers; Betfair, with 649,176 followers; and William Hill, with 557,602 followers.

Twitter followers: Paddy Power took the top position, with 644,207 followers. Bet365 came in a distant second, with 378,226 followers. It was followed by Sky Bet, with 351,939 followers; Coral, with 347,824 followers; and William Hill, with 199,050 followers. Paddy Power has the oldest Twitter account (among these five bookmakers), which was created in April 2008.

YouTube followers: Bet Safe, a Nordic brand, led the way on YouTube, with 29,131,133 followers. It was followed by Bet Fair, with 22,192,528 followers; Paddy Power, with 17,918,313 followers; 888sport, with 13,168,591 followers; and Bet Fred, with 10,948,124 followers.

The number of views per YouTube video: Paddy Power was far ahead of both Bet Safe and Bet Fair in the number of views per videos. Paddy Power’s 278 videos attracted 64,000 views per video while Bet Safe’s 1,031 videos and Bet Fair’s 816 videos got only 28,000 and 27,000 views per video respectively.

Most popular YouTube video: Betfair took the top spot for the most popular YouTube video, with its “Liverpool FC — A Free Kick MasterClass,” which has received nearly 5 million views so far. In second place is BetSafe’s “Street F1 with Team Betsafe,” with nearly 3.5 million views so far. The third position is occupied by 888sport’s “888sport Treble: The Odds Promotion,” with just over 2.7 million views so far. The fourth position goes to BetFred for its “Bet £10 to get £30 Free Promotion,” which has received over 2.5 million views so far. In the fifth position is Bet365’s “Bet365 13/14 Sportsbook|U.K. Feature Generic 30,” with over 1.6 million views. Paddy Power didn’t have a video in the Top 5.

Instagram: Paddy Power was No. 1 on Instagram, with nearly 100,000 followers. Betsafe came in a distant second, with 61,000 followers, and Unibet was a distant third, with 23,000 followers.

Overall, Paddy Power was declared the winner in the social media rankings, with Bet365 (www.bet365.com) and Bet Fair (www.betfair.com) coming in second and third.

About Paddy Power

Paddy Power was founded in Dublin, Ireland, in 1988. The company offers its betting services through licensed betting shops in the United Kingdom and Ireland. It also operates the largest telephone betting service in Ireland. On the Internet, the company offers services, such as online poker, sports betting, online bingo, online games, and online casino.

Source: usaonlinecasino.com


Source: EuropeanGaming.eu

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BetConstruct partners with Fazi

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BetConstruct has announced a new partnership with Fazi, an online games developer creating high-quality content in the casino gaming environment.

A wide range of 4,000+ games of BetConstruct Casino Suite is now freshened up with content from Fazi. All the games delivered by the provider are made in HTML5 with full HD graphics. Helping BetConstruct continue delivering diversified content to its partners. The new partnership expands Fazi’s ideas, work and effort in the evolving online gaming industry. Some of the most popular Fazi games such as Roulette, Book of Spells, Turbo Hot 40, Fruits and Stars are now available on BetConstruct Casino platform.

Bojan Mitić, Fazi CEO, said, “We are proud to see Fazi games on one of the most sophisticated platforms in the iGaming industry. We have eagerly anticipated collaboration with BetConstruct – the award-winning developer and provider of online games and a globally recognized company. It is extremely important for us that BetConstruct recognized our quality, uniqueness and innovation and we are confident that Fazi games will be warmly received by players “

Vigen Badalyan, BetConstruct’s Founder & Chief Executive Officer, commented: “We are thrilled to inform that we already partner with Fazi. Fazi’s omnichannel content featuring modern graphics, exciting animations and bonuses will provide a highly interactive gameplay for our operators’ players.”

 

About BetConstruct:
BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centers in 16 countries.

BetConstruct’s innovative and proven offerings include an extensive range of products and services, including Sportsbook, Sports Data Solutions, Retail Solutions, RNG & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more. The latest addition is the industry-first complete management infrastructure, SpringBME (Business Management Environment).

All partners benefit from the BetConstruct Spring platform with its powerful back office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.

 

About Fazi:

Fazi is one of the leading online content providers, manufacturers of electronic roulettes and software developers in the Balkans. Fazi was founded in 1991 and ever since the day it was founded until today, the basic principle of the Company’s business has been based on constant growth and development, on the creation of new, innovative products and on conquering new markets.

Fazi Interactive has achieved remarkable success in markets all over the world. Fazi online content is innovative and characterized by modern graphics and quality animation. All the games are made in HTML 5 technology with Full HD graphics. Due to Fazi jackpots, interesting and unique graphics, great themes and great prizes, Fazi games are very popular among players.


Source: EuropeanGaming.eu

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BtoBet’s World Cup Specials: Strategies For Player Acquisition And Retention

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BtoBet’s World Cup Specials: Strategies For Player Acquisition And RetentionReading Time: 2 minutes

Boasting a high level of interest from bookmakers, BtoBet’s Director of the Sports Department, Davide Ruggeri, is of the opinion that the company’s products unveiled and offered to operators prior to the World Cup that will shortly kick off in Russia will deliver a new standard of sports betting, providing the players with distinct options based on varying factors.

Which will be the four nations to play in the Semi-Finals stage? Who will be the referee in charge of the Final? Will it rain? Will a particular team win or lose all the matches at group stage? Will there be a field invasion during the manifestation? How many matches will end goalless in the group stages? Who will be the beast goalie, defender, assist man, or attacker of the tournament?

These are just a few of the infinite variety of bets that BtoBet’s World Cup 2018 Specials will present to the player, with Ruggeri describing the products as “the first step to avoid the usual high churn rate that sees players moving away from betting over the World Cup period”.

Ruggeri stressed that operators should see the World Cup event as a massive opportunity for player acquisition but most importantly for player retention. “It is much less expensive to retain existing customers than it is to acquire new customers. And this can only be achieved by providing them with a tailored offer to catch their attention. It means treating these players as VIP players with the goal to inspire a positive experience from their side.

For a deeper insight download BtoBet’s latest Industry Report, “World Cup: Risks, Challenges and Opportunities for Operators”.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com


Source: EuropeanGaming.eu

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IMF spotlights Malta’s work in the gaming sector

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The International Monetary Fund (IMF) praised Malta’s work in the gaming sector and labelled it as exceptional.

It’s well known by now that Malta is one of the best places in europe when it comes to monitoring the new trends, working to set the best legislation but also for it’s pro-business approach.

The international monetary entity highlighted Malta’s dedication to strengthen the gaming sector by reinforcing the existing legislation that regulates the gambling industry and by implementing the EU Anti-Money Laundering directive.

Earlier this month, the Maltese Parliament approved new gaming provisions that seek to heighten the jurisdictional profile of Malta from a regulatory perspective by strengthening the Malta Gaming Authority (MGA) supervisory role. The approval of the third and final reading of the new Gaming Act also wants to strengthen the compliance and enforcement functions to better achieve the regulatory objectives, in line with concurrent developments relating to anti-money laundering and combating the funding of terrorism.

The Maltese Government will see that the Malta Gaming Authority, as the regulator of the gaming industry, has all the resources to carry on her work effectively and will ultimately lead in further protection to customers and will base its work on concrete evidence.

 

Source: independent.com.mt


Source: EuropeanGaming.eu

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