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Towards a “Customer-first” Betting Experience

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Sabrina Soldà, BtoBet’s Chief Marketing Officer:
SIGMA Malta has been a jam-packed experience with iGaming professionals from all over the world gathering at Malta’s MFCC, sharing their views and insights on the way forward that the industry should undertake.

Regulation and compliance, new market frontiers such as Asia and the US, emerging realities like Latin America and Africa, payments and the advent of blockchain … These were some of the main topics that were discussed in depth during the various workshops and conferences that span throughout the three days of the event. But the major event that really got my attention was the CRM workshop, with key figures like Quickspin’s Thomas Jones, and iMovo’s Javier de Arriaga underlining the importance for any iGaming company to gain a 360 view of their customer, resulting in a better retention of their players.
And whilst there is no doubt that from a technological perspective the industry is considered to be at the forefront, I find it somehow disappointing to acknowledge the fact that generally speaking the betting scene is still lagging way behind other entertainment industries.

Almost every industry is experiencing fundamental change, and the iGaming industry is no different. Consumer expectations have shifted and the continuous introduction and integration of innovative digital technologies channels are constantly impacting and changing customer demands transforming the player journey in a highly volatile scenario hugely effecting player loyalty and retention outcomes. Yet even though aware of this, most of the big players in the industry tend to persist with the status quo, sticking to their current approach where their players have to adapt to their business strategies and not vice versa.

Who are my customers? What do they want and need? How do they behave? What is driving their behaviour? How is it possible to engage my players, increase customer loyalty and achieve a seamless and holistic user experience in the age of digital disruption?

These are the strategic questions that service providers and operators alike should be posing themselves in order to be able to improve and provide an augmented UX.

Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age with their customers at the heart of their business operations. What started out as a home delivery service of popular DVDs has transformed into a global media powerhouse, redefining the concept of customer centricity through technological innovations by using customer insight data to refine and develop its proposition.

The Netflix example proves that recent fundamental changes to customer needs and behaviour, and the arrival of disruptive new competition, means that many businesses need to develop a new customer strategy. In laymen terms, when it comes to the iGaming industry the provision of a “standardised” omnichannel betting platform is simply not enough to provide and guarantee the kind of betting experience that is sought by the players themselves. Resulting ultimately in the bigger player churn rates characterising most markets.
It is becoming clearer by the day that players are asking for a betting ecosystem that simplifies their interaction with all available devices, channels and communicative mediums throughout the span of the day, be it social media platforms, smart speakers, and why not, TV.

Operators should be in a position where they focus entirely on and develop in the way they deem best their player journey, and providing the best possible customer experience for their target players. Reality is that most operators are restrained from delivering an augmented UX via the core platform technology provided to them by service providers. In most cases we are still witnessing a case of the operator delivering the platform provider’s distinct betting experience, with no possible way for intervention on their behalf to alter this betting journey.

Fact is that most operators are slowly but surely transforming themselves into franchises with no unique points of reference that make them stand out from the competition. This is why the development of iGaming platforms enabling a holistic betting ecosystem that morphs around the players’ needs and preferences no matter the device, place, and medium should be placed at the higher echelons of the industry’s agenda.
This is firmly what BtoBet believes in. This is what we are working on delivering to our partners and their target customers. And this is what we are set to unveil in the coming weeks.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Towards a “Customer-first” Betting Experience

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Zitro Obtains The Manufacturer’s License In Bulgaria

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Zitro, a global leader in the gaming industry, has been granted the Bulgarian manufacturer’s licence from the local gaming authorities. This licence allows the company to sell its amazing slot machines directly to the casino operators, cutting down delivery times and facilitating a more efficient time-to-market.

Nadège Teyssedre, Director of Sales for EMEA of Zitro explains that: “We would like to thank the local authorities for issuing the license to us. We are very excited to be installing more of our incredible Link King banks in various renowned Casinos in the country, and, very soon, we plan to install as well other superb products, such as the award winning 88 Link Wild Duels multigame progressive game on our brand new Allure cabinet.”

Sebastian Salat, CEO of Zitro adds: “Bulgaria represents an important jurisdiction within our European and global expansion plans. Obtaining the manufacturer’s license is yet another milestone we have achieved as a team and which is fundamental to keep growing our business as planned.”

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Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zitro Obtains The Manufacturer’s License In Bulgaria

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Twin River Worldwide Holdings Announces Partnerships with DraftKings Inc. and FanDuel Group

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Two of the Nation’s Top Sportsbooks to Debut in Colorado

Twin River Worldwide Holdings, Inc. today announced separate market access partnerships with DraftKings Inc. and FanDuel Group, giving sports fans in Colorado access to award-winning sportsbook products.

These partnerships combine Twin River Worldwide Holdings’ nationwide experience in gaming and casino operations with market-leading sports betting expertise and globally recognizable brands. Colorado is the fifth state in the United States where the FanDuel Sportsbook platform will be available and is the sixth state to offer the DraftKings’ Sportsbook platform.

As announced last Friday, Twin River Worldwide Holdings completed the acquisition of Golden Gates, Golden Gulch and Mardi Gras casinos in Black Hawk, Colorado. With the completion of this acquisition, Twin River also acquired the right to three sports gaming licenses in Colorado, leading to the creation of these two partnerships. Twin River will retain the third license for its own future use.

“Obtaining the right to three sports gaming licenses in Colorado will expand our footprint in the state well beyond our Arapahoe Park racetrack and off-track betting network,” said George Papanier, President and Chief Executive Officer of Twin River. “These newly-formed partnerships with DraftKings and FanDuel allow us to provide an unmatched sports betting experience to Colorado, not only with their mobile betting access, but also with an exciting DraftKings retail sportsbook location inside one of our newly acquired casinos.”

“Coast to coast, DraftKings is committed to providing states across the country with the ultimate experience in legal sports betting,” said Ezra Kucharz, DraftKings chief business officer. “Twin River is committed to providing exciting, real-time gaming opportunities, and we look forward to working alongside them to introduce Colorado sports fans to our award-winning product.”

“Twin River has been engaged in sports betting since the beginning in Rhode Island and Mississippi, and they are an ideal partner as we continue to enter states that open up online and mobile sports betting,” said Matt King, CEO, FanDuel Group. “Colorado has a sensible framework for sports betting, and we are excited to partner with a renowned gaming company like Twin River to bring our market-leading online sports betting experience to Colorado sports fans.”

 

Source: Twin River Worldwide Holdings, Inc.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Twin River Worldwide Holdings Announces Partnerships with DraftKings Inc. and FanDuel Group

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Prague Gaming Summit 2020 speaker profile: Genia Gurevitz (Head of Banking and Payments Services at Tal Ron, Drihem & Co.)

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The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe.

 

On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the Global Payment Platforms And Why You Need To Choose Innovative Methods”.

As mentioned in earlier press releases, Prague Gaming Summit 2020 will bring a brand new format of speeches and more trending themes as it did in the early years.

Among the leading experts that will share their latest information, you have the opportunity to hear more about the global payment platforms and much more from Genia Gurevitz – Tal Ron, Drihem & Co. 

Lawyer Genia (Evgeni) Gurevitz – LLB, Graduated from Tel Aviv University (TAU), and has been living in Singapore, where he has been studying in Singapore Management University (SMU). Genia heads the Banking and Payments Services at Tal Ron, Drihem & Co., working closely with the firm’s clients on online and offline banking, electronic money institutions, acquiring banks and regulatory support for i-gaming and financial companies.

 Do not miss this unique opportunity to learn and networking with the leaders of the industry.

Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!

Here is a testimonial that has been left by Dr. Raffaela Zillner, LL.M, one of the attending delegates of the 2019 edition of Prague Gaming Summit:

A conference of great quality. Not only excellent content is presented by top experts, but also the industry is moving closer together through many networking opportunities.

Dr. Raffaela Zillner, LL.M

Secretary General, Austrian Association for Betting and Gambling

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Prague Gaming Summit 2020 speaker profile: Genia Gurevitz (Head of Banking and Payments Services at Tal Ron, Drihem & Co.)

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