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Betinvest sets sights on expansion in 2020

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Betinvest has seen its profits rise by 27% year on year, and experienced a 9% growth in net revenue in 2019. According to COO Max Dubossarsky, the company is keen to invest in its future by “actively building a presence” in the new markets that it has been researching this year. Looking ahead with 2020 vision, Dubossarsky reports on the company’s successes of 2019, its plans for ICE London, and why the brand is prioritising its client-led approach.

What has defined the past 12 months for Betinvest?

Throughout 2019, we have proven ourselves innovators in the betting industry by bringing our brand-new approach of providing Sportsbook as a Service (iFrame API) to the market. Not only have we seen an increase in profits from our pre-existing products and partners, our client network has expanded thanks to our new SaaS solution, making it one of our biggest revenue drivers and also inspiring other positive changes in our annual financial results.

We are delighted with this so far and predict more long-term commercial success as we continue to invest in people and innovation.

We also formed our eSports department, launched a new platform for our partners OMG.BET – providing up to 1,000 events for live betting and up to 3,000 events for pre-match betting every month. In addition, we became the first supplier in the gaming industry to use Oracle Monetization Cloud. This solution provides our B2B partners with a single system through which they can manage player information, currency balances and digital wallets, and track all transactions and financial activity.

This year also saw our sports betting solutions shortlisted for widely respected awards such as Global Gaming, SBC and EGR B2B Awards. It is a big honour for us to be named among the best providers in the industry and it motivates us to keep doing what we do best.

By the way, we entered this year with a new creative concept: Betting Genesis. It underlines what our company is all about – we know what is needed to successfully start a betting business and we have all the necessary resources and experience to create and develop one in any region. And we continue to provide our partners with a single entry point into the industry.

You’ve focused a lot of resources on international expansion, what lies ahead in terms of building your global footprint?

During the course of the year, we have been striving to learn as much as we can about markets all over the world and ensure that we have sufficient understanding of their key features and how best to fulfill their needs with our solutions.

We find that flexible solutions are always required and have therefore developed an approach to providing our Sportsbook as a Service, which has been another important step for us in our mission to develop international gambling markets in 2019. We ensure that our solutions are flexible and customisable for our clients around the globe.

Our team has been reinforced with competent new C-level managers, meaning that we are well prepared for 2020 to be a year of further expansion.

Outside of new markets, are there any other areas of primary focus going forward?

Maintaining a client-centred approach continues to be a priority for us. With this in mind, we are working on our approaches for providing the sports betting solutions. Technology is always evolving and unearthing new possibilities for business, so our aim is to stay up to date with these changes.

Are you hoping to branch into any new areas in the new future?

Our expertise and years of experience in the betting industry is a vital part of our product. Our clients know that they can trust us to provide them with reliable odds on absolutely any event, as well as to manage the risks. As a result, we are always looking to continue developing in this area and perfect our current software, developing new products and approaches to business operations.

With regard to new areas, we plan to present all our new 2020 releases at ICE London, so we will be sharing these with you very soon!

How do you want Betinvest to be seen by the rest of the international gaming industry in 2020 and beyond? 

With our experience in the industry, and the range of sports betting solutions we offer, we can be a single entry point into the gaming industry for our clients. We offer them a fully integrated solution and support with any issue – from launch to day-to-day business operations.

We strongly believe that our success is possible only thanks to the success of our clients, and that is why a client-centered approach plays a key part in our strategy.

Next year is likely to be a year of expansion for Betinvest. By this I mean that, while 2019 was a year where we predominantly studied emerging markets, in 2020 we will be aiming to actively build a presence for ourselves in those markets.

What is more, given that the company is developing, our product range is expanding, and that our client base is increasing – and thus so are our staff numbers, we are making concerted efforts to iron out our internal processes. This is important so that we can be adaptable and are able to react quickly to the demands of the market and the demands of our partners and the times that we live in.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest sets sights on expansion in 2020

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Win Systems Appoints Chad Dickie as EVP & GM USA

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Win Systems has appointed Chad Dickie as Executive Vice President and General Manager, USA. He will be responsible for boosting and accelerating the company’s strength and growth in the US market. Chad has more than 25 years of experience in the gaming and entertainment sector.

Win Systems has had presence in the US for years. However, this year, there has been significant growth in the market with the installation of its renowned CMS Wigos and its premium Gold Club electronic roulettes in prominent casino groups.

“It is a great pleasure for me to join the Win Systems Group. The strong growth that the company has had worldwide and particularly in the USA is a challenge for me and encourages me to contribute to achieving the ambitious goals that the company has in the region,” Chad Dickie said.

“Being able to have top-notch professionals with extensive experience in the sector, as is undoubtedly the case of Chad, will help us achieve our development and growth plans in the country as well as allowing us to maintain the highest demand in terms of standards of the services offered to our customers. The passion and ability to recruit people like Chad bring great value to the company,” Eric Benchimol, CEO of Win Systems said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Win Systems Appoints Chad Dickie as EVP & GM USA

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The world of gambling – as seen by millennials and Generation Z

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The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.

Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.

The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.

During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.

Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.

To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.

The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.

This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.

Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.

Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.

Millennials and Gen Z tend to be cautious in what they do online.

Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.

It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.

Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z

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Intralot Appoints New Chief Financial Officer At Its USA Subsidiary

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The INTRALOT Group announces the appointment of Mr. Lampros Klironomos (to date Chief Internal Audit Officer) as Chief Financial Officer of its 100% subsidiary INTRALOT Inc. in the USA. The Board of Directors of INTRALOT during its meeting that held on December 3rd, 2019, following a recommendation by the Audit and Compliance Committee, elected Mrs. Alexandra Moulavasilis for the position of Director (Head) of Internal Audit.

The appointment of Mr. Klironomos at INTRALOT Inc. is part of the overall policy and actions to enhance the subsidiary’s Management Team that plays a pivotal role in achieving our strategic objectives and improving the Group’s financial performance. Mr. Klironomos will undertake his responsibilities in the USA upon the completion of the procedures required by law.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Intralot Appoints New Chief Financial Officer At Its USA Subsidiary

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