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Promoting Safer Gambling Is ‘Mission Critcial’ For The Industry

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Promoting Safer Gambling Is ‘Mission Critcial’ For The IndustryReading Time: 3 minutes

 

OPERATORS are doing more to promote safer gambling than at any time in the last two decades, John Hagan, chairman of the Industry Group For Responsible Gambling, on Thursday told the inaugural EGR UK Summit.

Speaking on the opening day of Responsible Gambling Week, Mr Hagan hailed the commitment of gambling companies to create a safer environment for their customers, but said the campaign had reached a ‘critical stage’ and the challenge was to reach occasional gamblers who did not think responsible gambling messages applied to them. He highlighted YouGov research, commissioned by the IGRG, which showed many adults who played the lottery, bought scratch cards or enjoyed betting on sport did not think they were gambling.

The EGR UK Summit, held at Twickenham Stadium in association with Responsible Gambling Week, brought together operators, affiliates, suppliers and regulators to discuss safer gambling strategies across the industry.

Introducing an industry panel to review responsible gambling initiatives over the last 12 months, Mr Hagan said: “Responsible gambling is a shared responsibility and it’s incumbent on operators to provide a safer environment for its customers without fear of cutting across its commercial goals. A fairer and safety gambling environment is critical to the future of the industry”.

But having worked in the industry for the last two decades as a lawyer, he said he had witnessed a transformation in operators’ approach to responsible gambling in recent years. Despite the cynicism of the industry’s critics, a raft of player protection initiatives announced in the last 12 months showed operators were serious about enhancing player protection.

Lyndsay Wright, director of sustainability at William Hill, said there was increasing pressure from investors to justify their actions and they were asking: “How do we know you are doing the right thing?” but she rejected the idea of voluntary online stake limits as a catch-all solution. She said William Hill had launched a new advertising and social media campaign focused on portraying gambling “in the way we know it should be” as a community-based, recreational activity and Responsible Gambling Week had given the company a focus for its safer gambling campaign.

Ben Wright, head of safer gambling at Sky Betting and Gambling, told the conference that winning customers’ trust was paramount and safer gambling must become integral to every company’s culture. He said Sky Betting’s profit and loss tool was one of the most successful it had launched to customers, part of the process of “normalizing” safer gambling.

Wes Himes, interim chief executive of The Betting and Gaming Council, pointed to the success of the pre-watershed whistle-to-whistle advertising ban as a sign that the industry was taking safer gambling seriously. Preliminary figures showed there was less than an hour of gambling-related advertising around live TV sport in September 2019, compared to 6.6 hours in September 2018. Meanwhile, amongst 4-17-year-olds there had been a 97% drop in the amount of exposure to gambling advertising.

Tim Miller, executive director of The Gambling Commission, said in his conference keynote address:

“Every year, Responsible Gambling Week develops further and gets better. It has moved from being an initiative led by one sector to something that is much more collaborative, much more cross-industry. That is not easy to do. John Hagan and his colleagues have done an amazing job to bring so many operators and sectors together”.

He said the campaign had to consider where to go next and operators should ask themselves two questions: Are the right people in our business engaged in Responsible Gambling Week, not just those with a social responsibility remit? How can we ensure the campaign reaches a wider audience?

But he echoed Mr Hagan’s view that there had been a “sea-change in operators’ approach to responsible gambling, hailing the commitment by large operators to support education, research and treatment as “an important step forward”. He said the Gambling Commission’s primary areas of focus in the coming months would be on developing common standards around game and app design; developing a code of conduct around inducements to gamble; and embracing technology to promote social responsibility.

Responsible Gambling Week (November 7th-13th) is the biggest ever campaign in the UK and Ireland to promote safer gambling. The objective is to get people talking about how to gamble responsibly, without putting themselves and others at risk, and to provide year-round advice and help at www.responsiblegamblinguk.org. More than 120,000 staff at thousands of gambling venues and online sites are taking part in the campaign, which is supported by leading football clubs, racecourses, pubs and charities and voluntary organizations.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promoting Safer Gambling Is ‘Mission Critcial’ For The Industry

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Sports betting and Online Casino operator Betzest™ goes live with Rabcat™ casino games

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Online Casino Betzest™ has increased its offering by entering into a new partnership with Austrian slot provider Rabcat.

The agreement comprises Rabcat full collection of casino games, including highly innovative and entertaining online slots such as Castle Builder, River of Riches, Dragon’s Myth, Penguin Splash, Forsaken Kingdom: The Path of Valor, Castle Builder 2 and Moby Dick.

Online casino and sports betting operator Betzest is experiencing massive growth since its launch in 2018 and its portfolio now boasts over 1600 premium online slots.

After a number of major Top Casino provider’s launches over the past few months, this new partnership represents another milestone in Betzest™ rapid expansion. The company is looking forward to even more strategic collaborations with Top game providers already by the end of 2019.

Marius Filip, Founder/CMO at Betzest, said: “After the launch of twelve new top game providers since the beginning of 2019, I am proud to announce that we now concluded Rabcat Casino provider to join the Betzest platform. Rabcat games embodies what Betzest Casino is all about and matches our profile perfectly.

We are always looking to improve the Betzest™ Casino product for our players and we trust that their highly innovative and entertaining slot games will play an important part in making Betzest™ this year’s leading casino operator.

We’ve had an extremely fruitful 2019 already, with a remarkable collection of world-class casino providers on the way, I’m certain the best is yet to come.”

About Betzest:

Betzest is one of Europe’s leading and most distinctive online betting and casino company offering unrivalled sports betting and casino games experience. Betzest also offers Live Betting, Live Casino and Virtual Sports services. Betzest has gone from strength to strength in previous months and continues to dominate the online gambling industry with its robust and multi-functional online sports betting & casino company. Today Betzest has more than 50 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports betting and Online Casino operator Betzest™ goes live with Rabcat™ casino games

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bwin to Quit from Russian Sports Betting Market

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Sports betting brand Bwin is going to quit from Russia’s online gambling market, as its parent company, A&NN Investments, is looking to unload its license in the country.

The license is held by Digital Betting LLC, which operates online in Russia using the Bwin.ru domain through a joint venture with UK-listed GVC Holdings. Bwin.ru is a joint venture of GVC and A&NN, which is owned by Russian billionaire Alexander Mamut, who also controls digital media firm Rambler.

A source for the website claimed that Digital Betting’s license may be transferred to a division of payment processing outfit Qiwi, which handles transactions for multiple Russian-licensed bookmakers. Qiwi has denied this report. Other sources claimed that The Stars Group (TSG) is in the running to acquire Digital Betting’s license.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: bwin to Quit from Russian Sports Betting Market

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Playtech Partners with GVC to Launch Elevation

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Playtech has partnered with GVC Holdings to launch a brand new dedicated live casino studio, Elevation. The live casino studio will launch in stages over the next two months, backed by a major marketing campaign and will initially feature five Blackjack tables and a Roulette wheel studio.

“As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation. We’ve significantly invested in our Live Casino technology and facilities in recent years, in addition to continually diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience,” Shimon Akad, COO of Playtech.

“Live Casino is one of the major growth areas in the online gambling market, with players looking for a more immersive, entertainment-driven experience. Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results. Playtech’s track record and experience in delivering innovative Live Casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience,” Shay Segev, COO of GVC said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playtech Partners with GVC to Launch Elevation

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