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Parimatch Africa signs deal with FAST TRACK CRM

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Parimatch Africa, the Africa-facing sports betting operator, has become the latest operator to switch to FAST TRACK CRM the real-time player engagement platform.

Parimatch Africa is quickly becoming a leading sports betting operation in Africa, with a large presence in Tanzania and expansion plans in other African countries. The launch of its online platform will help to secure a growing share of this emerging market, and its ambitious player engagement plans meant it was looking for a specialised CRM tool.

The operator identified FAST TRACK CRM as its partner, choosing the only CRM tool built specifically for the iGaming sector, which allows operators to coordinate all aspects of player engagement from one place using real-time data.

Lasha Gogiberidze, CEO of Parimatch Africa, said: “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.

“As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and FAST TRACK CRM is the tool we need to be able to do this.”

FAST TRACK CRM is built entirely on real-time data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign.

FAST TRACK CRM coordinates all aspects of communication and rewards and, most importantly, is a tool designed specifically for iGaming operations workflows.

Simon Lidzén, CEO of FAST TRACK has high hopes for the supplier’s first partnership in the African market.

Lidzén said: “We are really eager to establish a successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.”

 

The strength of FAST TRACK CRM’s offering was confirmed by it being named Multi Channel Supplier of the Year at the EGR B2B Awards 2019.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch Africa signs deal with FAST TRACK CRM

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Digitain prepares to shine at SAGSE

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Platform provider stakes claim for market leadership with bespoke LatAm portfolio

Digitain, the leading sportsbook and casino platform provider, is set to highlight its market-leading credentials at this month’s SAGSE conference in Buenos Aires (Argentina) from 20th – 22nd November.

Well on its way to becoming the most important event in the South American iGaming calendar, SAGSE is a critical opportunity for companies looking to do business on the continent.

With Digitain set to take centre stage at Stand 209 at Buenos Aires’ Costa Salguero Centre, the team will be spearheaded by Business Development Managers Araksi Sargsyan and Gevorg Rushanyan, both seasoned LatAm experts who have proven instrumental in tailoring the provider’s bespoke LatAm portfolio.

Fresh from recent wins for excellence at the CEEGC, EGR and RGW Awards 2019, its highly modular platform enables it to provide flexible functionality and features to meet the unique challenges of the LatAm market, including bespoke payment provisions, creative engagement tools and an immersive range of home-grown games.

In total, Digitain’s sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Commenting on their plans for SAGSE, Digitain’s Business Development Manager Araksi Sargsyan said: “SAGSE is a key fixture in the iGaming calendar, and we can’t wait to showcase our full range of products and services designed for operators to get the very best out of the region.

“Because our platform is so modular, it’s allowed us to tackle diverse emerging markets like LatAm with tailored solutions that give our partners total peace of mind. From differing needs in payment provisions to our flexible functionality and features – we’re here to deliver.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digitain prepares to shine at SAGSE

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Freebets & BetRadar Join Forces to Help Punters Back a Winner

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Freebets.com have partnered up with BetRadar to offer punters a better package and take sports betting to the next level.

After a successful trial using the Beta version, Freebets.com will make their expertise even more readily available by including the full BetRadar widget across their site and in predictions and previews.

It will provide all manner of information to help punters make more informed decisions on their wagers. Data will be provided covering a number of different angles including, team news, live tables and fixtures, head-to-head analysis and player information such as goal scorers, assists and more.

The partnership will enhance the betting experience considerably, with real-time data that offers a much fuller picture of football fixtures across the world. The widgets are putting betting fans on a level playing field with the likes of Roy KeaneGary Neville and Jamie Carragher, with the same level of insight as any pundit on Super Sunday.

As well as first-class insight from the Freebets.com team, you can now expect to find the likes of win probability for every fixture, analysis of a team’s previous fixtures and even the opportunity to follow live scores integrated into previews and predictions.

It’s time to take betting to the next level and Freebets are at the very forefront as they look to help punters become more informed than ever and increase the chances of a win.

 

About Freebets.com: 

Freebets.com is one of the country’s leading betting affiliate sites, working with all the big names in the business to bring punters expert tips, previews and the best free bet offers.

With almost 10 years in the game they continue to provide thousands of punters daily with help, support and plenty of winners.

You can view their full offering at: www.freebets.com.

Source: Freebets.com

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Freebets & BetRadar Join Forces to Help Punters Back a Winner

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FunFair-Changelly partnership allows for Bitcoin payments

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Integration will host five cryptocurrency swaps at launch

FunFair, the leading Isle of Man-licensed blockchain gaming platform, has gone live with cryptocurrency exchange Changelly to deliver numerous new cryptocurrency payment options.

As part of its mission to bring blockchain gaming to the masses, FunFair has integrated Changelly’s exchange API into its recently launched FunFair Wallet to allow players to swap various cryptocurrencies for its gambling token, FUN.

Registered players will now be able to bring the likes of Bitcoin, Tron and Litecoin to one of its partner casinos, CasinoFair and CryptoCasino, and trade for FUN without leaving the platform or needing third-party exchange accounts.

This will further improve the customer journey, significantly reducing friction between sign-up and gameplay, while opening up FunFair-powered casinos to gamblers who may not hold FUN but want to experience the first-class gaming experience that the platform delivers.

With five cryptocurrency funding options at launch and more to come after, as well as strong liquidity and instant transactions, Changelly’s innovative exchange API has been chosen to deliver the seamless experience that FunFair strives for.

Fred Kessler, CPO at FunFair Technologies Europe Ltd: “Integrating Changelly’s user-friendly exchange will open up our platform to a vast new audience of crypto-holders and allow for a far superior onboarding journey.

“To date, players must own FUN to play, but this new partnership of choice will allow for holders of the likes of Bitcoin to experience the best in blockchain gaming without the added hurdle of heading off-site to use a crypto exchange.”

Eric Benz, CEO at Changelly: “Funfair is a project I have been following for the past couple years and the team behind it is one of the best from both the gaming and crypto industries.

“I look forward to the integration of the Changelly API as this will benefit both customers and the partner companies who will utilise the FunFair Wallet.”

Following the launch of FunFair’s ‘any browser, any device’ wallet and second-gen platform, the added integration of Changelly’s exchange will confirm the supplier’s position as the most user-friendly blockchain casino platform around.

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: FunFair-Changelly partnership allows for Bitcoin payments

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