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OLBG launches new EPL insights campaign

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  • 22% of UK football fans admit to using unofficial streams, despite knowing they are illegal
  • 40% not aware that unofficial online internet streams are illegal
  • Almost a third access live matches by using a device via someone else’s login
  • Ultimate Premier League insights report reveals there is lack of awareness

A new study, released by sports betting community platform OLBG has shown that despite 40% of football fans knowing that unofficial internet streams are illegal, around five million fans up and down the country are still using them to access the sport on a regular basis.

Despite the Premier League’s best efforts to clamp down on illegal streaming, the survey of 1,000 UK football fans shows that 42% are unaware that using online catch-up services to catch up on a match is illegal.

The research highlights that football fans in London are the worst culprits, as 58% of men in the capital admit to using illegal streams.

A staggering 40% of football fans residing in London have also skipped work to watch football.

A whopping 68% admit to using somebody else’s login on a device to watch a match, with almost one in 10 (8.8%) doing so on a regular basis.

The interactive Fans of the EPL report, published by OLBG, has exposed the lengths people will go to to watch live matches in the Premier League whether legally or illegally with a survey of 1,000 people showing the true viewing habits of British football fans and the trends in attendances since in the post-War era.

Almost half (48%) of football fans in the UK now watch football at home, and more than a third access football whilst at the pub. Women would also much prefer to watch football at the pub than men (20% vs 16.4%).

31.2% of females also rely on social media sites such as Twitter and Instagram for breaking news and updates, compared to 27.5% of men.

Fans of the EPL, published by OLBG, has exposed the lengths people will go to to watch live matches in the Premier League whether legally or illegally with a survey of 1,000 people showing the true viewing habits of British football fans and the trends in attendances since in the post-War era.

Speaking exclusively to Fans of the EPL/OLBG, Premier League Executive Director Bill Bush has claimed that piracy is threatening the integrity of the game.

He said: “This shadowy world of data piracy drains money away from the sport and threatens the integrity of the game.

“The Premier League is a successful competition that depends on audio-visual rights for the investment that keeps standards high and fans happy.  We will always protect our rights to defend ourselves from piracy in any form, whether in broadcast or data rights.”

The Premier League has every right to be worried about breaches of their intellectual property, with almost 40% of respondents unaware that using an unofficial online internet stream to watch a live game of football is illegal, while more than half (55%) did not know it was illegal to watch live matches online without a TV licence.

For further information on the true price of TV in the Premier League and a complete breakdown of how much money each team could win/lose if money was equally distributed between teams or how much each team averages per season, visit Fans of the EPL, where you will find the best and most comprehensive guide to TV fixtures between now and January in the Premier League.

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: OLBG launches new EPL insights campaign

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Win Systems Appoints Chad Dickie as EVP & GM USA

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Win Systems has appointed Chad Dickie as Executive Vice President and General Manager, USA. He will be responsible for boosting and accelerating the company’s strength and growth in the US market. Chad has more than 25 years of experience in the gaming and entertainment sector.

Win Systems has had presence in the US for years. However, this year, there has been significant growth in the market with the installation of its renowned CMS Wigos and its premium Gold Club electronic roulettes in prominent casino groups.

“It is a great pleasure for me to join the Win Systems Group. The strong growth that the company has had worldwide and particularly in the USA is a challenge for me and encourages me to contribute to achieving the ambitious goals that the company has in the region,” Chad Dickie said.

“Being able to have top-notch professionals with extensive experience in the sector, as is undoubtedly the case of Chad, will help us achieve our development and growth plans in the country as well as allowing us to maintain the highest demand in terms of standards of the services offered to our customers. The passion and ability to recruit people like Chad bring great value to the company,” Eric Benchimol, CEO of Win Systems said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Win Systems Appoints Chad Dickie as EVP & GM USA

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The world of gambling – as seen by millennials and Generation Z

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The generation gap is a subject of discussion that continues to be relevant year on year. Why is it that those born since 1981 are so important to the gambling industry and its future? According to Betinvest COO Max Dubossarsky, every new generation contributes to the development of the entertainment industry, raising the standards for how gambling products and services are created.

Millennials caught the peak of digital technology at a young age, at a time when some of the Generation Z babies were being born already with a smartphone in hand.

The issue of continuity of the generations carries from one age to the next and takes on new dimensions. The gambling industry has its finger on the pulse, aware that the characteristics and preferences of each generation provide detailed information about current and potential players.

During recent years, society has had its eyes fixed on the so-called “millennials” – Generation Y – born between 1981 and 1996, and Generation Z – the “New Silent Generation” – born after 1995—1996. Why are their views and way of thinking important to the gambling industry? Mainly because millennials and Gen Z are products of the digital age.

Modern-day innovations, which previous generations could only have dreamed about, are now the norm for Gen Y and Gen Z. So if it is hard to amaze millennials with high-tech “perks”, it is nigh on impossible to surprise Gen Z – who have fully adapted into the world of 3D technology, VR and AR.

To attract and retain the attention of young players and avoid their games becoming a boring alternative to others on the market, operators created products that borrow features from videogames.

The millennial generation is the first to have grown up with videogames, so their way of life has become one of the reasons for developing online gambling.

This first “internet generation” divides their lives between an online and an offline reality. Many things have become possible to do with the use of gadgets, without the need for physical input. In contrast to well-off baby boomers who were big fans of visiting casinos and the luxury entertainment of gambling, millennials lived in unstable economic conditions and are therefore notable for their rationalism. As a result, they prefer more affordable entertainment, including activities which do not involve leaving the house. The gambling industry grasped the attitude of the new generation and changed its approach accordingly: the first gambling websites started to emerge, and the big casinos began organising events with new kinds of entertainment, such as concerts by famous musicians and DJs, opening exclusive malls, and the like.

Another important move in the battle to earn the attention of younger players is product customisation, responsive design, and additional gamification during the gaming process.

Gen Z, who more or less stormed into the digital age fresh from the cradle, have tough demands. In the modern-day world of gambling, it is no longer enough for games to have just high resolution, gripping storylines and 3D effects. Players want light, fun and quality solutions with compatibility across different devices, secure data and convenient payment methods. Products which cannot easily be adapted to the specific characteristics of regional markets lose their standing and risk being unable to keep up with the competition.

Millennials and Gen Z tend to be cautious in what they do online.

Almost every user leaves behind a digital footprint, which is analysed by marketing experts. It “shows” the user’s interests and gives clues as to what the potential customer might like, helping operators to cater to each player better. But at the same time, data confidentiality and secure payment have become two key issues that users consider when completing any online activities.

It is safe to say that each new generation has contributed – and continues to contribute – towards the change in attitudes towards gambling. Each generation develops the industry by demanding more, thereby raising the standards for how gambling products and services are created.

Because of the rapid development in digital technology, today’s players live in two worlds – an online and an offline world. With the huge amount of offers available, they select the products that are easily understandable. Time has become too expensive to waste on figuring out how things work, especially when it comes to the entertainment industry. Their leisure time is therefore crucial for operators to consider.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The world of gambling – as seen by millennials and Generation Z

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Intralot Appoints New Chief Financial Officer At Its USA Subsidiary

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The INTRALOT Group announces the appointment of Mr. Lampros Klironomos (to date Chief Internal Audit Officer) as Chief Financial Officer of its 100% subsidiary INTRALOT Inc. in the USA. The Board of Directors of INTRALOT during its meeting that held on December 3rd, 2019, following a recommendation by the Audit and Compliance Committee, elected Mrs. Alexandra Moulavasilis for the position of Director (Head) of Internal Audit.

The appointment of Mr. Klironomos at INTRALOT Inc. is part of the overall policy and actions to enhance the subsidiary’s Management Team that plays a pivotal role in achieving our strategic objectives and improving the Group’s financial performance. Mr. Klironomos will undertake his responsibilities in the USA upon the completion of the procedures required by law.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Intralot Appoints New Chief Financial Officer At Its USA Subsidiary

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