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ASA Bans Casumo Ad for Targeting Problem Gamblers

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The ASA has banned an ad of the online casino Casumo after it targeted the customers who googled “How to unsubscribe from all gambling.”

The ASA said it considered anyone searching “how to unsubscribe from all gambling” was looking for ways to reduce their access to gambling.

“We considered such consumers would be likely to include vulnerable persons looking to restrict their exposure to gambling outlets and ads for gambling. The advertising code required that marketing communications for gambling should have particular regard to the need to protect vulnerable persons from being harmed or exploited,” ASA said.

The ASA told Casumo that the ad cannot appear again and that it needed to ensure future Google ads are responsibly targeted.

“We require all advertisers to comply with local laws and regulations, including the CAP Code. We adhere to the ASA’s rulings and we continue to review our systems to ensure that they remain relevant and useful,” a spokesman for Google said.

“Casumo engaged fully with the Advertising Standards Agency throughout this process. Our position can clearly be seen in the response to the ASA in the publication and as stated in that publication we reviewed and adapted processes around this to ensure that we examine words that are or should be excluded from such searches going forwards,” a spokesman for Casumo said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ASA Bans Casumo Ad for Targeting Problem Gamblers

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Caesars and Eldorado Set Date for Shareholders Meetings

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Caesars Entertainment and Eldorado Resorts have announced that they will hold separate shareholder meetings on November 15 to vote on their proposed US$17.3 billion merger.

The meetings will see Caesars shareholders cast their vote at Caesars Palace in Las Vegas from 9 am Pacific Time while Eldorado shareholders will converge on Eldorado Resort in Reno. At stake is one of the biggest corporate gaming industry deals in history, with Eldorado looking to acquire the entire outstanding share capital in Caesars by way of a US$7.2 billion cash payment, 77 million Eldorado common shares and the assumption of Caesars’ outstanding net debt.

If approved, Caesars will merge with Eldorado subsidiary Colt Merger Sub Inc and become a new wholly-owned Eldorado subsidiary existing under the Caesars name.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Caesars and Eldorado Set Date for Shareholders Meetings

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Tom Horn’s Hot’n’Fruity promises classic entertainment with huge winning potential

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Watch the winning blaze explode !

Tom Horn Gaming’s new slot game, Hot’n’Fruity, promises to satisfy any craving for a feature-packed, visually attractive gaming entertainment.

In recent months the provider has upped its game, releasing more engaging titles with new innovative features, while still keeping classic player experience alive. This well-balanced combination of new ideas, presented in the form of game mechanics, and a tried and tested game concept, theme or visual is reflected also in Hot’n’Fruity.

Despite its thematic simplicity, this 5-reel slot is extremely engrossing due to its nifty features and winning rhythm. There are two symbols to look for. A W-star symbol appears anywhere on the screen and acts like a random Wild showering players with unexpected big wins.

R-stars are the ultimate characters to come across in Hot’n’Fruity as they trigger a Respin Wild feature when they land on the 2nd, 3rd or 4th reel. They expand to cover the whole reel, remaining in place while the other reels respin.

This game is sure to award lucky players with many winning opportunities. In addition to a nicely devised winning pattern, the art style is extremely well drawn and quickly pulls players into the settings.

The game is just another fruity slot, but a more inspired, nuanced alternative sure to capture the attention of players in many markets. It is available worldwide from 15th October 2019.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Tom Horn’s Hot’n’Fruity promises classic entertainment with huge winning potential

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Privatisation of FDJ to Begin in November

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Bruno Le Maire, France’s finance minister, has revealed that the subscription period for Française des Jeux’s (FDJ) initial public offering (IPO) will run from November 7–20. The privatisation of FDJ, the leading operator in Europe, in being anticipated as one of the year’s main highlights.

Bruno Le Maire said that French people and investors will have the chance to subscribe to FDJ shares between November 7 and November 20. He added that the state will not fix a limit for the offering, and that retail investors will get one free share for every 10 shares purchased and a 2% discount on the offer price.

The French state currently holds 72% of FDJ, but after the privatisation, it will only have 20% of the company. Government spokeswoman Sibeth Ndiaye said that the ordinance ends the FDJ monopoly to replace it with a limited-term right, set at 25 years and renewable.

“I hope that this privatisation popularly succeeds with the widest participation possible,” Le Maire said. The minister added that the privatisation will allow the company to develop and reach its full potential.

As part of the privatisation, the French government unveiled the creation of the L’autorité nationale des jeux (ANJ), which will replace L’autorité nationale de régulation des jeux en ligne (ARJEL).

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Privatisation of FDJ to Begin in November

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