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Gaming distribution platform strategically partners with industry vets in the advancement towards Mainnet release, blockchain-based PC Games distribution platform announced today a partnership with Bitfinex, EOS Rio, and EOS New York, as they advance the development of its blockchain towards Mainnet. The Ultra blockchain will be essential to providing new features, fairness, and transparency to the games industry, including programmable and instant money, the ability to trade games, and the availability of in-game assets with NFTs.

“When considering how best to launch and support Ultra Mainnet, we sought out a mix of trusted technical partners from within the EOSIO community and established corporate partners from the technology and video-games industries to work with us as block producers,” said Michal Dunn CTO of Ultra. “Our initial technical block producers have worked with us on our chain design, development, and performance. We value their trust, expertise and ongoing support.”

Ultra, tightly coupled with a dedication to an improved gaming system and the commitment to create an ecosystem on the blockchain, chose its partners with a precise goal towards the construction of an advanced PC games distribution platform. Bitfinex, one of the Top21 EOS BPs, provides technical knowledge, reputation and networks key to the success of Ultra. EOS Rio is recognized in the EOS community as one of the top technical teams and EOS New York has a strong technical and governance-related reputation within the EOS ecosystem setting a pristine bar for the participation of this new blockchain.

“This partnership demonstrates our commitment to providing long-term support for Ultra,” said Paolo Ardoino, CTO of Bifinex. “We are proud to share our technical expertise to help secure and optimize this EOSIO chain. The mix of Corporate and Technical BPs is convincing, Ultra is not only building a competitive games distribution platform, but also a very unique kind of blockchain with a lot of potential for mainstream adoption.”

At Ultra, the belief that the blockchain revolution will change the way games are conceived, distributed, and played, is a staple in the companies ethos. For this reason, EOSIO was the chain of choice for the development of the Ultra blockchain. Built into the blockchain will be features such as programmable money, microtransactions (feeless on Ultra), and non-fungible tokens (NFTs) for gamers. Additionally, in-game assets will enable new types of interactions between actors that were impossible before blockchain technology.

“We have been working closely with Ultra on adapting EOSIO for its need and designing network operational standards for almost one year, and are very excited by their vision,” said Thiago Canellas Head of Strategy at EOS Rio. “We are proud to be part of this endeavor to create a fair ecosystem for game distribution. The team was able to draw from our experience on EOS Main Net and other chains to create an innovative, scalable and robust implementation of EOSIO.”

“EOS New York was formed around the idea that blockchain, specifically EOSIO, could better position value creators into the center of the value equation. Ultra is a manifestation of this ethos,” said Kevin Rose Co-Founder of EOS New York. “Ultra seeks to realign incentives of the entire video gaming industry and allow for more efficient value exchange between the developer and the gamer, emerging as a more rich and equitable ecosystem on the other side. We are happy and proud to be a part of this journey.”

In addition to aiding in the optimization of the Ultra blockchain and maintenance of a secure location, all technical block producers will assist in providing technical expertise to facilitate Corporate BPs onboarding. Corporate BPs will be announced during Q4 and includes trusted games industry veterans.


Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ULTRA.IO ANNOUNCES BLOCKCHAIN BLOCK PRODUCERS BITFINEX, EOS Rio and EOS New York

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Industry News

UKGC: Games warning for online operators




UKGC: Games warning for online operatorsReading Time: < 1 minute


Online gambling operators are being reminded to check that their games meet transparency and safety standards expected by the Gambling Commission.

The reminder follows discovery that six operators were offering products providing ‘feature buy-in’ facilities on slots style games. This facility gave consumers the option of staking significant amounts of money to access the bonus feature without playing the initial stages of the game. One game was charging more than £3,000 to enter the bonus feature.

The Commission’s remote gambling and software technical standards contain the following requirements:

  • RTS requirement 3A: An explanation of the applicable rules must be easily available to the customer before they commit to gamble. The content including artwork and text must be accurate, and sufficient to explain all of the applicable rules and how to participate. All reasonable steps must be taken to ensure that the content is understandable.
  • RTS requirement 14A: Gambling products must not actively encourage customers to chase their losses, increase their stake or increase the amount they have decided to gamble, or continue to gamble after they have indicated that they wish to stop.

All six operators contacted regarding use of the ‘feature buy in’ element have now removed it from their sites.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UKGC: Games warning for online operators

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Esports Entertainment Group Releases Upgraded VIE.GG Esports Gambling Platform




Esports Entertainment Group Releases Upgraded VIE.GG Esports Gambling PlatformReading Time: 2 minutes

Esports Entertainment Group, Inc. , a licensed online gambling company with a focus on esports wagering and 18+ gaming, is pleased to announce the release of the latest version of the Company’s esports wagering platform.

This latest upgrade delivers notable new features, including additional betting options such as Fixed Odds, Pari-mutuel, Fantasy and Pool Betting to complement our main P2P option.

Furthermore, the upgrade delivers significant content enhancements, including real-time streaming and event coverage. Finally, the upgrades now make ( fully compatible with all major desktop, mobile and tablet devices, as well as, their respective operating systems.

Grant Johnson, CEO of Esports Entertainment Group, stated “This is another major milestone for our Company. This is our strongest release ever, with every new feature esports gambling enthusiasts could wish for in a platform. Combined with our unsurpassed transparency as a result of our status as a fully reporting public company, we believe is strongly positioned for success in 2020.”

In delivering this upgrade, Esports Entertainment Group partnered with Askott Entertainment, a Vancouver based software development company that has been building award-winning online betting and daily fantasy software since 2013.



Esports Entertainment Group, Inc. is a licensed online gambling company with a focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds a license to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands. The Company maintains offices in Malta and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL. For more information visit

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Esports Entertainment Group Releases Upgraded VIE.GG Esports Gambling Platform

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UKGC sets industry tough challenges to accelerate progress to raise standards and reduce gambling harm




UKGC sets industry tough challenges to accelerate progress to raise standards and reduce gambling harmReading Time: 2 minutes


Working groups led by senior industry leaders will tackle high value customer incentives, advertising online and responsible product design

The Gambling Commission has announced the formation of three industry working groups to tackle key challenges as part of a drive to make gambling safer.

The first-of-its kind initiative follows a briefing to industry leaders in October from the Commission’s chief executive Neil McArthur in which he laid down three challenges and opportunities that the industry must grasp to raise standards and reduce harm across the sector.

Led by senior leaders in the gambling industry the three collaboration groups will focus on game and product design, advertising technology and high value customer incentives to gamble. SG Gaming and Playtech have committed to leading work on producing an effective Industry Code for Product Design, while Sky Betting and Gaming will oversee the Advertising Technology working group. The third group, which will address issues around VIP inducements to gamble, will be led by GVC. All three groups will work closely with the Betting and Gaming Council.

Gambling Commission chief executive Neil McArthur said: “Consumer behaviour and technology are changing so quickly that only a bold and innovative approach will allow us to achieve a reduction in the numbers of people experiencing, or at risk from, gambling related harm.

“I’ve been encouraged by the willingness of so many operators to work with us on these challenges. We’ve set demanding timetable for progress because we cannot proceed at the speed of the slowest. If rapid progress is not made then we will have to look at other options, as making gambling safer for consumers is paramount.”

The three working groups are, in more detail:

Safer products: The industry code for responsible product and game design working group will set out how the gambling industry can produce safer products in the future, the techniques to use when designing apps, online games and gaming machine products, the risks associated with each product and how they can be mitigated, and a clear explanation of what is not acceptable.

Safer advertising online: An interim report by Gamble Aware from earlier this year shows that children, young people and vulnerable adults report they are being exposed to significant levels of online gambling adverts – including via social media. The Advertising Technology challenge will therefore explore and quickly accelerate opportunities to reduce the amount of advertising seen by children, young people and vulnerable adults.

Use of VIP incentives: The incentivisation of high value customers working group will help ensure bonuses, hospitality and gifts in particular around VIP programmes, are offered in a manner which is consistent with the licensing objectives to make gambling fairer, safer and crimefree. The Commission’s casework has found evidence that the approach of some licensees has exacerbated at-risk behaviour and this new group will identify how existing rules can be strengthened.

This approach utilises the skills and resources of the industry but ensures the Commission retains control of outputs – and consequently the best progress for British consumers.

The Gambling Commission announced in October that it would launch an industry-wide challenge to find a technology solution to creating a single customer view which would protect gamblers who gamble with more than one company. The Commission will be working with the Information Commissioners Office (ICO) and a kick-off event will be taking place in Birmingham in February for industry and technology providers. More details on this initiative will be announced in the coming weeks.

The Gambling Commission recently received independent advice on tackling online harms from both the Advisory Board for Safer Gambling and their Digital Advisory Panel.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UKGC sets industry tough challenges to accelerate progress to raise standards and reduce gambling harm

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