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Betradar client Betfred teams up with La Liga’s RCD Mallorca as main club partner

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Betfred – a client of Betradar, the world’s leading provider of sports and betting-related data services – is marking its launch in the Spanish market by agreeing the main sponsorship package with La Liga club RCD Mallorca.

As primary club partner, Betfred benefits from front-of-shirt exposure, the main presence at Los Bermellones’ Estadi de Son Moix and access to a tailored package of rights featuring digital activation opportunities to engage with football fans across the country.

The United Kingdom-based bookmaker has been established for over 50 years and currently operates over 1600 retail outlets and enjoys a burgeoning online and mobile presence. Betfred has recently been granted a license to operate in Spain and the Mallorca deal coincides with the granting of this license.

Copa del Rey winners in 2003, RCD Mallorca boast a rich history in Spanish football and count four-time African Player of the Year Samuel Eto’o and Real Madrid star Marco Asensio among their former players. Following their promotion from the Segunda Division via the play-offs in June, the club marked their return to the top flight with a 2-1 win against Eibar on Saturday.

Fred Done, boss of Betfred said: “The agreement with RCD Mallorca is the first partnership we have made outside of the United Kingdom. The deal to be the principal partner of the Spanish Club is one we believe will assist our planned expansion both in Spain and internationally. I’m delighted with the agreement and I feel that we are joining a club that continues to grow and look forward to being part of an exciting season ahead.”

Maheta Molango, CEO of RCD Mallorca, said: “We are thrilled to have Betfred utilise RCD Mallorca as a vehicle to achieve its strategy of international expansion. In addition to this, we recognise our goals and this is also a strategic partnership for RCD Mallorca within an important context of the British, Spanish and international markets.”

The deal was facilitated by Sportradar’s holistic marketing solution ad:s, which capitalises on the company’s unique position at the intersection of the sports and betting industries to deliver tailormade marketing proposals that help bookmakers stand out from the crowd.

Hampus Lofkvist, Sportradar’s Director, Global Sponsorship, said: “We congratulate Betfred on their official partnership with RCD Mallorca, adding to their long history of sports sponsorship. It was fantastic to see the club’s return to La Liga this weekend, with three points the perfect way to mark Betfred’s launch in the Spanish market.”

The partnership is the latest agreement to have been enabled by Sportradar ad:s, with Brazilian clubs Bahia, Botafogo, Cruzeiro and Santos gaining Casa de Apostas as their betting sponsor while Interwetten teamed up with Spanish side Real Sporting de Gijón as principal club partner.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betradar client Betfred teams up with La Liga’s RCD Mallorca as main club partner

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Troll Hunters 2 Launches on Kindred Platforms

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Kindred Group has partnered with Play’n GO in an exclusive release of Troll Hunters 2, the sequel to the record-breaking first chapter of the Troll Hunters saga.

“Kindred has recently invested heavily in the quality of their exclusive games. We believe that product quality is ultimately what customers will recognize and value. This is what will set us apart from the competition and lead the way forward in casino,” Ale Rallo, Games Development Manager of Kindred Group said.

“Creating exclusive and localised content isn’t easy. But, with our gaming expertise and Kindred’s knowledge of their market and its players, together we created a title that we knew people would love, and we can already see it succeeding. It’s also a learning experience that will, ultimately, lead to more collaboration and even better ideas and concepts in the future,” Johan Törnqvist, CEO of Play’n GO said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Troll Hunters 2 Launches on Kindred Platforms

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Nepal Government Introduces New Casino Rules

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The Government of Nepal has introduced a set of new rules relating to sharing of information about gamblers, management of assets and monitoring for suspicious activities.

As per the new rules, operators of brick-and-mortar casinos are required to maintain a record of visitors and players at the properties. Gambling venues should also deny access to those who are believed to be involved in suspicious activities.

The new rules mandate that the casinos must inform the government and the Nepal Rastra Bank about wins or losses of more than NPR1 million within a 15-day period. If the gambling venues suspect that a patron uses suspicious money, it has to compile a report and notify the NRB’s Financial Information Unit within a three-day period.

Under the recently adopted rules, operators of gambling venues must submit reports to the Department of Tourism in every four months. The reports must contain information proving that the casinos are not used for money laundering. Properties failing to submit the required reports could face fines of up to NPR50 million.

The newly imposed rules also contain provisions relating to sharing information about customers, casino operators and staff members. If casinos change staff, they must inform the authorities about the changes within a 15-day period.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nepal Government Introduces New Casino Rules

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

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Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

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