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RISQ and Media Hut partner to offer operators direct to door jackpots

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RISQ, the iGaming Insurance Platform iGiP™ that allows operators to unleash the full power of jackpots, has teamed up with Media Hut, the direct mail company, specialising in worldwide direct mail campaigns in the gambling industry, to create a multi-channel marketing campaign solution, to help operators reach and activate their core demographic.

Media Hut the direct mail experts with a long history in the gambling market, has taken advantage of the RISQ Integrated partner program to offer their clients life-changing jackpots directly to players doors. Leveraging the iGaming Insurance Platform iGiP™, MediaHut is now in a position to conceptualise multiple jackpot delivery mechanisms as an acquisition and retention campaign. For example, by utilising a code they find on a golden ticket which can be redeemed on the operator’s website, the player can either register for the first time, passing the ticket to a friend, or trigger anything else the operator desires. This gives the operator the leverage to convert clients to run through a process that most free-spins won’t incentivise.

Media Hut direct mail campaigns are personalised and tangible, which allows operators to combine them with highly attractive tailor-made jackpot promotions. In addition to this, it is the ONLY communication channel that is GDPR compliant, without having to rely on consent. In an environment where exabytes of online information has increased by 900% over the last ten years, and GDPR has reduced B2C online player reach significantly, the most effective way to grab your target audience’s attention is via a less busy medium like a physical letter. According to a study, 92% of mail recipients are driven to an online or digital activity – with the greatest influence on the first-time recipient.

“Direct mail is the ONLY communication channel that is GDPR compliant, without having to rely on consent”. Karl Dukes

The unique flexibility of odds and jackpot size of RISQ’s iGaming insurance Platform iGiP™ combined with a direct mail approach is an effective tool to acquire and retain players at a low cost of acquisition across all product verticals particularly for sportsbook, casino and lottery. RISQ’s iGaming insurance platform iGiP™ is backed by a team of innovative and experienced professionals in both risk management and predictive analytics, and leverages the capacity of over twenty global reinsurance markets.

The platform includes a range of insurance backed applications, including Game & Sports Jackpots, Promotional Prize-Draws including gamification of casino and sportsbook operators, Betting on Lottery, Casino Financial Risk mitigation High Stakes, and consultancy for Sportsbooks.

Julian Borg-Barthet, Director of Business Development at RISQ, said:

“Seeing the conversion rate from direct mail as compared to email is absolutely insane and RISQ wanted to be a part of that. We can see our clients using Media Huts Direct Mail to send golden tickets direct to players door to redeem them online for a chance to win multiple tiers of prizes including a headlining life-changing amount of money, all backed by the RISQ iGaming Insurance Platform of course”.

Karl Dukes, Media Hut said: “We are very pleased to be integrating with RISQ. In a market space where players are bombarded with ineffective emails and in-app messaging, a personalised letter in the post with an individualised and relevant jackpot offer will catch the attention of players. Once the unique URL / jackpot code has been entered into a web browser, a direct Mail campaign is as trackable as an online campaign which makes the direct mail channel an essential part of the marketing mix.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RISQ and Media Hut partner to offer operators direct to door jackpots

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Chief Information Security Officer Joins Continent 8

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Continent 8 Technologies, the award-winning, multi-jurisdictional global network and cloud infrastructure solutions provider, today announced that Brian Borysewich has joined Continent 8 as Chief Information Security Officer (CISO). Brian will bring four decades of experience in the industry to Continent 8’s Cyber security, network operations, and compliance teams.

Brian is a seasoned cyber security professional and has served in many roles from systems security administrator to the C-level suite. He has empowered Fortune 50 companies to secure their environments, has held leadership roles at both eBay and PayPal at their respective headquarters in Silicon Valley USA, as the principal cybersecurity architect.

Brian’s experience includes over 15 years within the United States government intelligence agencies. He is a former Black Hat and Anonymous hacker who has since used his experience to provide companies, governments, and educational institutions with methods and techniques to protect valuable assets and data. He has been a keynote speaker and mentor at various security conferences and panels.

“As a global leader that protects some of the world’s most valuable information, we take data security seriously,” said Michael Tobin, CEO of Continent 8. “Brian has been globally recognized as a cyber security practice leader. His accomplishments and leadership have helped companies and governments around the world protect both brand and financial resources. I look forward to working with him in these challenging, but exciting times, as businesses and nations enter ever increasing Cyber security attacks in size and velocity.”

Additionally, Brian has extensive expertise in iGaming, which will assist Continent 8 in serving its wide range of clients in that industry. A pioneer in early online gaming, he provided gaming site technology as early as 1995, when the first customers bet before the flurry of regulation. He served for four years as IGT’s Global Operations Solutions Delivery Architect and Manager.

Brian’s arrival supports the company-wide dedication to security that strives to keep client data safe, secure, and private across the global network and public cloud infrastructure on a regional, national, and global level.

Continent 8 is an award-winning, multi-jurisdictional global Cloud infrastructure solutions provider that connects, manages, and secures the world’s most valuable information. Its advanced data centers and high-quality networks support critical online operations in both private and public-sector organizations in over 50 locations across Europe, Asia, and the Americas.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Chief Information Security Officer Joins Continent 8

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Greece to Raise Tax Rates on Online Gambling

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The Ministry of Development in Greece has introduced a new proposal, which raises the costs for online gambling operations.

Permits for iGaming operations will cost €3 million (sports betting) or €2 million (online casino and poker). Greece demands online gambling licensees to pay a 35% tax on their gross gaming revenue.

Greece is soon to feature a casino resort. Two operators have already bid for the construction and operation of the facility.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Greece to Raise Tax Rates on Online Gambling

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Veikkaus Appoints New Supervisory Board Members

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Veikkaus, the gambling monopoly in Finland, has appointed new supervisory board members to amplify and raise the responsible gambling standards.

There are a total of 28 members on the board. 13 members are representatives of various political parties and 13 representatives of Veikkaus’ stakeholders. There are two representatives from Veikkaus’ employees. The board would be led by chair Jukka Gustafsson and vice-chair Jani Mäkelä.

The first six months of 2019 have not been great for the state-run Finnish Gambling monopoly Veikkaus. In its financial report, Veikkaus has posted a 6% decline in overall turnover during the first six months of 2019.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Veikkaus Appoints New Supervisory Board Members

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