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Betfred launch Racing Post Sport content across their website

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Betfred has become the first high street bookmaker to roll out the full Racing Post Sport package across their website and mobile app to help engage customers across an array of different sports. The launch of the sports content follows the success of other Racing Post products on Betfred’s digital and retail platforms.

The new deal amplifies the strength of the partnership between Betfred and Racing Post, with the bookmaker now using Racing Post tipping content for horse racing, greyhounds and football. The sports data and content covers all major global sports from golf to basketball. The API gives in-depth tipping verdicts for the biggest events in the sporting calendar covering all major betting markets specific to the sport.

High-quality, original content is proving a powerful tool to increase dwell time, engage customers and improve retention in the competitive online market. The sports content helps to inform customers on a range of sports and is key to increasing bet stimulus.

Speaking about the launch Lewis McMillan, Head of Digital Product at Betfred said: “The hyper-competitiveness of the online space demands the evolution of our products and customer engagement strategies. So, complementing our existing Racing Post data package with a huge range of new sports was an obvious next step. Our online customers now have access to stat-rich betting tips across the biggest events spanning the full sporting calendar. This product breaks through the humdrum approach of delivering raw sports data to customers and blends data with expert opinion to offer a truly compelling customer proposition.”

McMillan continued by discussing the partnership between Racing Post and Betfred saying: “We have worked closely with Racing Post for a number of years on horse racing, greyhounds and football products and this is the next chapter in a great partnership.”

Racing Post Key Partnerships Manager, Jack O’Reilly spoke about the relationship with Betfred and Racing Post B2B expansion into sport: “We’re really excited to continue our partnership with a brand like Betfred on our full sports product. The content that is produced across all sports rivals the content we produce for horse racing and it is great that punters will now have the opportunity to be informed across an array of events. With access to our expert content, combined with a slick betting journey, Betfred really has created a product that engages the sports betting audience.”  

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betfred launch Racing Post Sport content across their website

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Superliga Argentina selects Genius Sports as global integrity partner

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Global sports technology company to launch comprehensive programme, combatting match-fixing and data piracy

(ARGENTINA, Buenos Aires – 20 August, 2019) Superliga Argentina, the premier football competition in Argentina and one of the largest leagues in the world, has partnered with Genius Sports to launch a comprehensive integrity and official data strategy.

Through a rigorous review of its integrity strategy and existing rules, 24/7 bet monitoring technology and a series of educational workshops, Genius Sports’ Integrity Services will provide Superliga Argentina with an unprecedented level of protection against match-fixing and betting-related corruption.

Superliga players, coaches, officials and administrators will be trained to identify, prevent and report any threats to the league’s integrity while Genius Sports’ leading Bet Monitoring System will provide 24/7 oversight on global wagering patterns by monitoring global odds movements through its unique predictive algorithms.

To protect the value and integrity of its official data, Superliga will launch a new rights enforcement initiative, identifying both unauthorised scouts operating in-stadia and unofficial data feeds that have been scraped and reutilised. Through Genius Sports, Superliga will be able to control the supply and use of its official data, expanding the league’s global audience and providing new platforms for fans to engage with the live action.

Mariano Elizondo, President of Superliga Argentina, said: “Ensuring the transparency of our games is a fundamental priority for Superliga. We aim to guarantee all our teams with the same rules for every game, which is the main requirement for providing our fans and sponsors with the spectacle that they expect.

“This agreement with a world leader like Genius Sports allows us to work together to combat any threat to the transparency of our games through the same tools used by the most prestigious leagues in world football.”

Fernando Martinez, Head of Commercial Partnerships, LATAM for Genius Sports, said: “Argentinian football is at a critical stage of its growth with increased data quality and access to content driving major developments. This partnership with Superliga sets a precedent for leagues across LATAM to proactively safeguard the integrity and future of their competitions while controlling the collection, management and distribution of their real-time data.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Superliga Argentina selects Genius Sports as global integrity partner

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ORYX signs deal with Rootz

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ORYX Gaming, a Bragg Gaming Group company (TSXV:BRAG), has partnered with Rootz to launch its extensive portfolio of in-house and third-party content.

The supplier’s entire catalogue of proprietary and partner games will soon go live on Rootz’ platform and will also be made available on Wildz, its flagship online casino brand, through the recently enhanced ORYX Hub.

Backed by Rootz’ reputation as an industry trail-blazer, Wildz has rapidly established itself as 2019’s hottest new brand.

Adding content from ORYX’s 80+ content suppliers, which include top performers Gamomat, Kalamba and Golden Hero, will enable the company to continue to grow its foothold in Europe and enter new markets.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Wildz has already made a splash in the online casino arena with its commitment to customer satisfaction, making it an exciting brand to partner with and extend our client base.

“It’s great to be working with Rootz’ knowledgeable and creative team to deliver a portfolio that not only offers a stand-out player experience but also advances online content delivery in our industry.”

Lasse Rantala, Wildz CEO, remarked: “ORYX Hub’s robust selection of games, seamless integration process, and promotional tools will provide a great advantage to us as we focus on building the Rootz and Wildz brands across Europe.

“Putting the customer first is central to our company ethos and we are confident both our Rootz partners and Wildz players will love the high quality and varied new additions to our online casino offering.”

The recently enhanced ORYX Hub allows partners to effortlessly integrate content from more than 80 leading providers and over 8,000 games, with advanced marketing tools such as free round promotions, achievements, leaderboards, tournaments and jackpots.

ORYX Hub provides operators with access to its portfolio of content, which is fully compliant in major regulated jurisdictions, via a single account and seamless integration process.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ORYX signs deal with Rootz

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OKTO to showcase latest wave of gaming payments disruption at EArena 2019

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OKTO Group, the financial technology provider specialising in digital payment and player engagement applications, is set to exhibit its next-generation suite of products and services at next month’s EArena Expo in Bucharest, Romania.

The event, which takes place from the 3rd to the 5th September, will see OKTO’s commercial team showcasing the company’s mobile-centric payment solution for gaming at stand #422, demonstrating how operators can drive player engagement by bridging the gap between the payment and retail experience.

Building on the success of its digital banking, mobile payment and retail products in Europe, the Athens-based fintech firm is set to hit the ground running with its one-of-a kind gaming solutions, while having recently appointed industry veteran Simon Dorsen to lead the charge.

OKTO’s payment products are focussed on harnessing the mobile-based payments revolution, while digitising betting processes to provide a seamless journey across multiple player channels, offering operators add-on loyalty and promotional functions that deliver a player-retaining service.

With experience in directly operating an established network of 5,000 points of sale across multiple jurisdictions and processing transactions reaching up to €1 billion, the payment service provider is well positioned for continuing its rapid growth in the region.

Commenting on their plans for Eastern Europe’s unique market environment, Simon Dorsen, Director of Gaming at OKTO, said:

“Eastern Europe is a major focus for us, with a tech-savvy population that are proving to be quick adopters of innovations in mobile technology. There is real appetite for OKTO’s fully digital experience, which we have tailored to tackle the niche challenges of this promising market. 

“We look forward to meeting with local operators at EArena to showcase how our innovative solutions not only reduce cash handling costs for operators, but also speed up the flow of transactions and deliver a better player experience. The next wave of payments disruption is here – and we’re glad to be leading the charge.”  

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: OKTO to showcase latest wave of gaming payments disruption at EArena 2019

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