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Kindred Updates the Classic Logo of Unibet

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Kindred Group has updated the classic logo of its flagship brand Unibet. The logo has been fully designed and developed by Kindred’s in-house creative design team, who were faced with the challenge to modernise the classic logo while staying true to Unibet’s heritage.

The design ensures the brand values and essence of “By Players, For Players.” This was the second time the in-house team updated an existing and well-known logo, ensuring it met requirements for both offline and online use, as well as has the capability to maximise growth in a mobile-first environment across multiple markets.

“It has been very important for us to safeguard the unique heritage of the Unibet brand during this process. The creative criteria that we set up included a maintained familiarity with a more up to date look and feel. I am really pleased with the result and truly believe that our in-house creative team has succeeded in meeting that criteria,” says Elen Barber, Chief Marketing Officer at Kindred Group.

“One of the main differences regarding the change is that we will have one logo for consistent use globally. We are convinced that this change will be the right mark for the progressive Unibet brand and we are all very excited about what it will bring going forward,” concludes Elen Barber.

The logo will be changed in all markets by the 17th of June.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Kindred Updates the Classic Logo of Unibet

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Playson signs partnership with Superbet

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Casino software developer Playson has signed a deal to provide its impressive suite of games to top Romanian operator Superbet.

The agreement will see the innovative slot provider boost the sportbook’s casino offering with titles including Solar Queen, Vikings Fortune: Hold and Win and Fruit Supreme: 25 lines, the latest addition to its Timeless Fruit Slots series.

Having recently obtained its Romanian licence from the country’s regulator (ONJN), this deal is an important step in expanding its influence in the Romanian market and across Eastern Europe.

Blanka Homor, Sales Director for Playson, said: “We’re delighted to have inked this partnership with Superbet and to offer its players our popular suite of slots.

“Expanding our presence in Romania has been paramount after obtaining our licence from the ONJN and we’re thrilled to offer our games to Superbet’s customers.”

Heather Faulkner, Head of Gaming at Superbet, said: “We’ve been hugely impressed with Playson’s portfolio, and we’re sure its games are going to be a big hit with our players.

“We’re delighted to be working alongside such a well-respected provider and look forward to a long and mutually beneficial business relationship.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson signs partnership with Superbet

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Blueprint Gaming unleashes fury with Gods of Olympus Megaways™

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The gods of ancient Greece are rising once again to bring the power of Megaways™ onto the reels in Blueprint Gaming’s latest release, Gods of Olympus Megaways™.

The action-packed slot, which features the most powerful gods Ares, Athena, Poseidon and the greatest of them all, Zeus, is full of modifiers and free spins rounds.

During the gameplay, the king of gods has the power to award a mystery modifier on any spin, while the Zeus thunderbolt gives players the choice of a godly artefact to reveal one of four free spins rounds – Colossal Free Spins, Wild Storm Free Spins, Mighty Wild Free Spins or the epic Rise Of Olympus Free Spins.

The Megaways™ mechanic, under licence from Big Time Gaming, raises excitement levels even further with up to 15,625 ways to win.

Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “Gods of Olympus is an exciting addition to our slots portfolio, with plenty of bonus rounds to keep players gripped and entertained.

“The superpowers that these famous Greek gods hold ensures that the gameplay can change in an instant, keeping players on the edge of their seat. We’re confident the game will make a thunderous impact in the coming months.”   

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Blueprint Gaming unleashes fury with Gods of Olympus Megaways™

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NetEnt boosts offering with enhanced Butterfly Staxx 2™

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The colourful and enchanting world of butterflies is now even more magical with Butterfly Staxx 2TM – the latest release from NetEnt has been enhanced with a pick and click bonus game offering even more ways to win.

In this 5-reel, 4-row, 40-fixed line video slot, players can unlock up to three play areas in a single bet, where the reels in each play area spin independently and simultaneously. This innovation is triggered during any Re-Spin round which is activated when a full stack of four Butterfly symbols lands and covers the entire reel or by choosing Butterfly Spins when a bonus game is awarded.

The game also contains a brand-new bonus game Butterfly Frenzy where the standard pick-and-click is taken to new exciting levels. Butterfly Frenzy consists of stages up to level 5. The game starts with 10 picks and the player picks butterflies that awards coin wins to increase the total win. Each stage awards 10 picks to the player which are added to remaining picks from the previous stage.

“Butterfly Staxx 2 is a true sequel to the highly successful Butterfly Staxx. It takes a familiar, powerful mechanic that has been amplified to meet the voracious player expectations of today. This game shows the industry needs all different types of games and this is all about player entertainment and stickiness. As always, adding enhanced player interaction means engagement and success, and the multi-level pick-and-click bonus does just that. Another modern-day classic in the making.” said Bryan Upton, NetEnt Director of Games.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NetEnt boosts offering with enhanced Butterfly Staxx 2™

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