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Parimatch Enters Partnership with FAST TRACK

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Parimatch has chosen FAST TRACK CRM as the tool for advancing their player engagement strategy.

FAST TRACK’s ambitious team is already hard at work to fully customize the platform and enable Parimatch to create enhanced moments and interactions for their players.

Parimatch was founded in 1994 and was one of the first bookmakers in the CIS region to launch an online betting website. The brand’s success as the leader in this region has allowed them to expand into more than 10 countries, becoming a global brand.

Tamara Babits, Chief Marketing Officer of Parimatch, commented: “Parimatch is a dynamic, agile organization. With FAST TRACK CRM, we will have a CRM platform that matches our own way of working: data-led and forward-thinking.

“The platform will allow us to interact with our players via the best channels and in the right moment.”

FAST TRACK CRM allows operators to control all aspects of player engagement from one place, in real-time. This is key to providing a personalized player experience and taking customer interaction to the next level.

FAST TRACK co-founder and CEO, Simon Lidzén, believes this partnership is a perfect match: “It is incredibly inspiring to be working with people who are already so far ahead of the crowd in their approach to data and automation.

“The Parimatch team have shown a deep understanding of what it means to create purposeful engagements by targeting players at the right moment, and now it is FAST TRACK’s job to support them in doing so.”

FAST TRACK has enjoyed a lot of interest in FAST TRACK CRM since the product was officially launched in February 2019 and will continue to develop services to simplify the online casino business for its partners.

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch Enters Partnership with FAST TRACK

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Betmotion Migrates to Patagonia Platform

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The Latin American Gaming Platform Betmotion has migrated its online gambling offering to a brand new omni-channel platform powered by Patagonia Entertainment. The mobile-first platform will give Betmotion customers an enhanced user experience.

Much of that market dominance has come from Betmotion’s sportsbook and Patagonia’s platform will build on that momentum thanks to its wide selection of world-class proprietary and third-party games.

These additional games will complement Betmotion’s market-leading iGaming offering. Betmotion now boasts of a one-stop-shop to satisfy all demand across the intricate LatAm territory. Players will be able to clearly differentiate between their bonus balance and real-money balance thanks to Patagonia’s independent wallet design.

Patagonia Entertainment’s platform will enable Betmotion.com to provide an unrivalled user experience and offering its customers a unique state-of-the-art home for entertainment.

“The first half of the year has been one of relentless growth for the business and our migration to the Patagonia Entertainment platform sets us up perfectly for accelerated expansion. Our mobile-first strategy and dedication to offering the best user experience possible is key to further success in LatAm,” Betmotion.com’s COO Luis Traversa said.

“Our omni-channel platform will enable Betmotion to diversify its offering and continue its strong growth in Latin America. We’re thrilled to welcome Betmotion as a partner and give our games extra exposure,” Victor Arias, Patagonia Entertainment’s Global Business Development Manager said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betmotion Migrates to Patagonia Platform

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Wildz Casino Pairs Machine Learning and Automation with iGaming

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Wildz Casino has paired the Machine Learning and Automation with iGaming. Wildz Casino, powered by a Rootz platform, entered the gaming sector at a time when innovation and “Machine Learning” are emerging as dominant factors in this industry.

In the iGaming industry, the innovative team behind Wildz.com is leading the charge into a “Machine Learning” assisted future. By 2025, the global AI market is projected to be valued at almost $60 billion. Wildz entered the market with a perfectly functioning machine having superb player incentives and unrivalled Loyalty programmes.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Wildz Casino Pairs Machine Learning and Automation with iGaming

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RummyCircle Names Prosenjit Chatterjee as Brand Ambassador

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Online rummy platform RummyCircle has selected popular Bengali actor Prosenjit Chatterjee as its Brand Ambassador.

RummyCircle, the largest online rummy platform in India, is an initiative of Play Games24x7 Pvt. Ltd. Prosenjit Chatterjee who has spent years on the wide screen is a big fan of the popular Indian card game rummy.

“Bengali people have always been fond of card games and rummy is one of the best entertaining card games of India. I am sure everyone will love this new experience of playing the card game online on rummycircle.com with players from all over India. It is really great fun,” Prosenjit said.

The brand unveils its new marketing campaign running with the name #BhorpurManoranjan, giving a completely new fan experience to its players.

“Online rummy is all about entertainment, what we call #BharpurManoranjan. And who better than Mr. Prosenjit Chatterjee who has been the face of the entertainment industry in West Bengal for over a decade. We are very excited to have such a talented person as our brand face and hopefully Bengalis will love playing online Rummy,” Avik Das Kanungo, Brand Head of RummyCircle said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RummyCircle Names Prosenjit Chatterjee as Brand Ambassador

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