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Digitain – GGE 2019 Retrospective

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Suren Khachatryan takes a glance back at last week’s G2E Asia summit and looks forward to what it will take to succeed in emerging Asian territories.

 

The Global Gaming Expo (G2E) Asia once again showcased the biggest marketplace for the largest continent, with the definitive must-attend event on Asia’s igaming circuit last week. Now well-established in its 13th renewal, welcoming around 18,000 visitors and 200 exhibitors from all corners of the globe, its prominent place on the tradeshow circuit seems assured.

Digitain was on-site at The Venetian’s D719 stand, where once again we were able to meet existing partners, drive new business and showcase our latest products, uniquely localised for every region. It was a hugely rewarding experience, thanks to the newly configured twin-level expo hall, alongside a series of fresh set of informative conference tracks.

Moreover, Macau offered a timely conference at which to meet coherently, debate the merits and let good ideas win at a pivotal time for the industry as a whole. Whatever the conundrum: emerging territories and cultural taste, partitioned regulation, player engagement, acquisition and bonusing alternatives, social media marketing, post-event retention strategy… all these questions needed answers. And sometimes tough ones. So it was great to trade thoughts on broad plans and specific innovations with other industry leaders, in order that we might converge on the wisest road forward, with G2E Asia providing the perfect lens through which to distil details of every colour.

The overall growth of the igaming industry remains incredibly encouraging, particularly in these growth markets, and the international advance of sportsbook continues unchecked in most developing countries. That said, innovation remains the watchword, both in the markets you offer and the tools with which you allow your clients to engage. Staying positively demarcated from the competition is naturally crucial, and that’s what Digitain does best with our ever-evolving product portfolio.

For me, though, the overarching question was: will Asia fashion its own watershed PASPA moment for sportsbook? Comparisons to the U.S. may at first seem facile. However, the truth is that this patchwork Asian quilt of taste and regulation (not to mention competing tax bands which could inherently price any greedy regions out of the market, or send their players to off-shore illegals) is very reminiscent of what’s slowly unfolding stateside in sports betting.
In general, Digitain has experienced substantial growth in several international markets over the past 12 months. Strategically, in order to accommodate this expansion, we will be opening sales and business development offices in four core areas, including the Philippines. These offices shall locally service existing clients and partner needs as well as increasing our inquiry pipeline.

Make no mistake, this industry will always change and naturally evolve as we respond to opportunities and challenges – often two sides of the same coin. Yet the significance for suppliers and partners coming together to exchange their expert knowledge (be it niche or overarching) remains undimmed as we search for the most effective path through the regulatory woods. A flexible platform, which offers tools and technologies forged from hard-won worldwide experience, constitutes the key in a market where the mass market is belatedly taking off, as VIPs somewhat subside. You need to be nimble, responsible and compliant to take full advantage.
So, while there will always be more lessons to learn in this fluctuating industry, you’ll seldom go far wrong if you observe those three core tenets.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digitain – GGE 2019 Retrospective

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Ubisoft to Support Ultra’s UOS Blockchain Testnet

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Games distribution platform Ultra has announced that Ubisoft has become the first major gaming company to bolster its UOS blockchain, as a corporate block producer, during a trial period on the testnet.

Block producers will provide the infrastructure to validate transactions happening on Ultra’s blockchain. These transactions will include, for instance, in-game assets creation, ownership transfers between players or payments.

Ultra’s blockchain mainnet launch date is to be announced. Ubisoft will start contributing to the testnet before the end of the year and, if successful, will be part of the launch team for the Mainnet.

“Since Ubisoft is already a leader in the games industry and shows commitment to probe blockchain as a viable technology for games, we are very excited to be announcing our first cooperation of this kind with them. Ubisoft’s rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance and Far Cry, is a testament to their dedication to creating quality content for all, and their years long dedication to exploring blockchain technology ensures they have the knowledge and skills to be excellent block producers,” Nicolas Gilot, Founder and Co-CEO of Ultra said.

“Our team at the Strategic Innovation Lab strongly believes that all Blockchain use cases that bring value to players are important to support, and Ultra offers a solution that does just that. During this first trial period of collaboration, we hope to help them in bringing it to a larger scale and experiment with the possibilities this opens up for the industry,” Nicolas Pouard, Ubisoft’s Blockchain Initiative Director said.

“We’re on a mission to shake up the gaming industry by placing power back into the hands of developers and players. We are paving the way for a first-class game publishing platform, and we couldn’t do it without the support of companies such as Ubisoft,” Nicolas Gilot said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Ubisoft to Support Ultra’s UOS Blockchain Testnet

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PA Commonwealth Court Rules Pennsylvania Skill Video Game Machines are Slot Machines

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The Pennsylvania Commonwealth Court has ruled that the video game machines manufactured and distributed by the company POM under the name “Pennsylvania Skill” are considered “slot machines” under Pennsylvania law.

“With this decision, we urge the Pennsylvania State Police, the Office of Attorney General, police departments and District Attorneys across the state to enforce Pennsylvania law to halt the proliferation of thousands of illegal Pennsylvania Skill slot machines now in convenience stores, bars, restaurants and other establishments in communities across the state,” Thomas C. Bonner, Group VP / Legal & Chief Counsel for Parx Casino said.

“We know that illegal slot machines and full-blown illegal casinos are popping up all over Pennsylvania. We know that minors are gambling, and we know that the state Lottery is losing tens of millions of dollars that should be going to our seniors because of these illegal machines. It’s time to confiscate these machines and put these illegal casinos out of business,” Bonner added.

The Commonwealth Court’s clarification that the “Pennsylvania Skill” games are “slot machines” under Pennsylvania law provides concrete and clear legal justification for law enforcement at the state and local levels to confiscate such machines and prosecute those responsible for manufacturing, distributing, leasing, or owning these machines.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PA Commonwealth Court Rules Pennsylvania Skill Video Game Machines are Slot Machines

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UK ASA Clears Merkur Over Bus Ticket Promotion

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The UK Advertising Standards Authority (ASA) has cleared Merkur Cashino of targeting children with its advertising, after a £5 free-play offer on the back of a bus ticket prompted a complaint against the operator.

The complaint was against a promotion that appeared on the back of a child’s bus ticket in Birmingham and read “£5 Free Plays on a machine of your choice with this ticket.”

Rule 16.3.13 of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) states that gambling marketing must not be directed at those aged under 18, either through content or by where it appears. Gambling advertising is deemed to be directed towards children if under 18s make up more than 25% of their audience.

Merkur responded to the complaint by arguing that TicketMedia, the advertising agency behind the promotion, had confirmed to them that on the bus routes on which they advertised across the UK, 23.1% of ticket-holding passengers were between 5 and 15 years of age. In addition, Merkur said that the content and design of the ad had no specific appeal to under 18s, and an “over 18” symbol was included.

“We considered that in areas where there might be a concentration of people under 18 (for example on a bus route which served schools) the proportion of under 18s in the ad’s audience might be higher than 25%. However, on the particular bus route identified by the complainant, the highest percentage of child-fare paper tickets issued was 15% during term time,” the ASA said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK ASA Clears Merkur Over Bus Ticket Promotion

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