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Re-emerging from the Shadows: McLaren Shadow Project season 2 launches

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McLaren announced the season 2 launch of the McLaren Shadow Project, the most inclusive and diverse esports racing competition on the planet, which attracted more than half a million competitors in 2018. The competition format, which will span multiple games and platforms, continues McLaren’s search for the brightest and best racing talent in esports.

From early July, gamers around the world will be able to enter qualifiers via mobile, PC, and console on the respective titles – Real Racing 3, rfactor 2 and Forza Motorsport 7 – as well as via multiple rounds of the Logitech G Challenge around the world to be in with a chance to be crowned the 2019 McLaren Shadow Project Champion. The prize offers winners once in a lifetime experiences and prizes including a seat on McLaren Shadow esports team and access to the McLaren DNA driver development programme. In addition to going racing with McLaren, the champion will have a custom sim-racing set up installed in their home with help from McLaren Shadow Project partners, Logitech G and Alienware.

Alongside the online qualifiers, motorsport fans and racing gamers will have more opportunities to engage with McLaren Shadow Project in key markets across the world. Physical qualifiers will also be taking place later in the year with details to follow soon.

Winners from each qualifier will be invited to the McLaren Technology Centre in Woking UK in early December for the grand finals. As well as game play, finalists will be put through their paces in a programme that truly shadows McLaren’s real world. They will be put through the same tests an F1 driver faces by the Human Performance division of McLaren Applied Technologies, and even get out onto a real-world track behind the wheel of a McLaren Automotive supercar.

In January 2019 20-year old Brazilian Igor Fraga won the McLaren Shadow Project. Igor has over 16 years of racing experience, competing in more than 200 races across multiple platforms and spanning four continents in his trailblazing career. His journey has taken him from karting through Formula 3 to esports and sim racing, with an unrelenting ambition to one day reach Formula 1. He is currently racing in the all new European F3 Regional Championship.

Alongside searching the elite end of the talent pool, this year’s programme is also focused on engaging a broader, more diverse audience with the fun of racing gaming – with new initiatives including a monthly magazine show, keep an eye on mclaren.com/esports over the summer as these initiatives are announced.

Ben Payne, Head of esports at McLaren commented:
“We’ve said before that the transference of skills between virtual and real racing are both direct and profound. Seeing both Igor and Enzo [Bonito – another member of the McLaren Shadow team] racing single seaters is incredibly exciting, and we couldn’t be more excited to launch the second season of the McLaren Shadow Project.

“Following the success of last year’s competition, we’ve been working hard off-season with our best-in class technology and gaming partners including Logitech G, Alienware and Sparco to deliver a format and prize that excites and engages gamers and fans around the world. We are looking forward to the qualifiers kicking-off soon and seeing who we get through the qualifiers to join us at finals in December.”

Zak Brown, Chief Executive Officer McLaren Racing commented:
“At McLaren we’re proud to be at the forefront of esports, and McLaren Shadow Project season 1 exceeded all expectations. Our experience across the McLaren Group puts us in a unique position to be able to deliver a competition of this calibre and one that truly shadows McLaren’s real-world racing programme. It connected us with new audiences, partners and generated a huge amount of excitement internally. I’m looking forward to seeing how this year’s talent shapes up.”

To keep up to date with the latest competition news, including qualifier details please follow the McLaren Shadow Project YouTube series.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Re-emerging from the Shadows: McLaren Shadow Project season 2 launches

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Betmotion Migrates to Patagonia Platform

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The Latin American Gaming Platform Betmotion has migrated its online gambling offering to a brand new omni-channel platform powered by Patagonia Entertainment. The mobile-first platform will give Betmotion customers an enhanced user experience.

Much of that market dominance has come from Betmotion’s sportsbook and Patagonia’s platform will build on that momentum thanks to its wide selection of world-class proprietary and third-party games.

These additional games will complement Betmotion’s market-leading iGaming offering. Betmotion now boasts of a one-stop-shop to satisfy all demand across the intricate LatAm territory. Players will be able to clearly differentiate between their bonus balance and real-money balance thanks to Patagonia’s independent wallet design.

Patagonia Entertainment’s platform will enable Betmotion.com to provide an unrivalled user experience and offering its customers a unique state-of-the-art home for entertainment.

“The first half of the year has been one of relentless growth for the business and our migration to the Patagonia Entertainment platform sets us up perfectly for accelerated expansion. Our mobile-first strategy and dedication to offering the best user experience possible is key to further success in LatAm,” Betmotion.com’s COO Luis Traversa said.

“Our omni-channel platform will enable Betmotion to diversify its offering and continue its strong growth in Latin America. We’re thrilled to welcome Betmotion as a partner and give our games extra exposure,” Victor Arias, Patagonia Entertainment’s Global Business Development Manager said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betmotion Migrates to Patagonia Platform

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Wildz Casino Pairs Machine Learning and Automation with iGaming

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Wildz Casino has paired the Machine Learning and Automation with iGaming. Wildz Casino, powered by a Rootz platform, entered the gaming sector at a time when innovation and “Machine Learning” are emerging as dominant factors in this industry.

In the iGaming industry, the innovative team behind Wildz.com is leading the charge into a “Machine Learning” assisted future. By 2025, the global AI market is projected to be valued at almost $60 billion. Wildz entered the market with a perfectly functioning machine having superb player incentives and unrivalled Loyalty programmes.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Wildz Casino Pairs Machine Learning and Automation with iGaming

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RummyCircle Names Prosenjit Chatterjee as Brand Ambassador

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Online rummy platform RummyCircle has selected popular Bengali actor Prosenjit Chatterjee as its Brand Ambassador.

RummyCircle, the largest online rummy platform in India, is an initiative of Play Games24x7 Pvt. Ltd. Prosenjit Chatterjee who has spent years on the wide screen is a big fan of the popular Indian card game rummy.

“Bengali people have always been fond of card games and rummy is one of the best entertaining card games of India. I am sure everyone will love this new experience of playing the card game online on rummycircle.com with players from all over India. It is really great fun,” Prosenjit said.

The brand unveils its new marketing campaign running with the name #BhorpurManoranjan, giving a completely new fan experience to its players.

“Online rummy is all about entertainment, what we call #BharpurManoranjan. And who better than Mr. Prosenjit Chatterjee who has been the face of the entertainment industry in West Bengal for over a decade. We are very excited to have such a talented person as our brand face and hopefully Bengalis will love playing online Rummy,” Avik Das Kanungo, Brand Head of RummyCircle said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: RummyCircle Names Prosenjit Chatterjee as Brand Ambassador

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