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ASA Bans William Hill’s Sexually Suggestive Ad in Tinder App

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Advertising Standards Authority (ASA) has banned William Hill’s ad which appears to link gambling to sexual success.

The ad appeared as a paid-for message on the dating app Tinder in March. The message read: “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&C’s apply.”

The paid-for message received one complaint, who challenged whether the ad breached the Code by linking gambling to sexual success. In response, William Hill said the promotion was trying to relate the offer to the business it was advertising on – as Tinder is a dating app, the subject matter of the text reflected that.

Tinder responded to the ban to say it had initially reviewed the ad to ensure its content was not socially irresponsible, offensive or targeting minors and it passed its initial screening.

Although the ad was removed by William Hill, the ASA underlined that the ad breached the CAP code, which requires that marketing communications for gambling must be socially responsible and shouldn’t link gambling to seduction, sexual success or enhanced attractiveness.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ASA Bans William Hill’s Sexually Suggestive Ad in Tinder App

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Playson signs major deal with Kindred Group

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Slot supplier to provide titles to online operator’s multiple brands

 

Casino software developer Playson has signed a landmark agreement to launch its games across the sportsbook and casino brands run by Kindred Group.

The international operator will have access to more than 50 titles, including 3 Fruits Win and Vikings Fortune, as well as the provider’s gem games which have proven to be a hit with players.

Kindred has licences in a number of regulated markets across Europe including the UK and Sweden, and the deal places Playson’s products in front of a huge new audience.

Blanka Homor, Sales Manager for Playson, said: “We’re delighted to announce our partnership with Kindred, and are very pleased to be growing our global footprint with such a respected operator.

“We look forward to a long and productive relationship, and we are confident our current titles and the exciting ones we have in the pipeline will really engage its players in different countries.”

David Robertson, Head of Casino for Kindred Group, said: “Playson has been building an excellent reputation as a games provider and we’re thrilled to be able to offer its comprehensive games portfolio to our customers.

“It is a supplier to watch without a doubt and has clearly demonstrated its ability to provide quality content. We’re excited to see what our future partnership holds.”

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson signs major deal with Kindred Group

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Sightline Joins Forces with Responsible Gaming Solution GameSecure

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The partnership aims to connect payment solutions and a centralized real-time self-exclusion database for increased player protection

 

Las Vegas-based Sightline Payments (“Sightline”) and Vancouver based Bencon Technologies Inc. (“Bencon”) have entered into a partnership to bridge the current technological gap between digital self-exclusion functions and payment services. The goal of the partnership is to ensure at-risk patrons are denied access to content or payment services in real-time.

The first quarter of 2019 has resulted in a number of violations of self-excluded patrons gaining access to content in the US market, meaning regulator fines have been issued to non-compliant operators, unfortunately, the damage to the patron is already done. GameSecure’s real-time database solution will ensure these patrons do not gain access to digital content once self-excluded and by partnering with  it creates another barrier to a patron’s payment activity.

“The Sightline team has been committed to responsible gaming for more than 20 years and we are very excited to announce this important partnership,” said Cameron Conn, Co-Founder of Bencon Technologies Inc.

“We strongly believe there is not a singular solution to completely address all aspects of player protection and responsible gaming, however, partnerships like these allow for better solutions that will give continued insights into at-risk behavior for improved responsible gaming programs.”

“Sightline is in a unique position because our Play+ ecosystem, in the US, connects to nearly 100% of all digital platforms and 90%+ of all casino management systems, allowing for a uniform capability for a network-wide self-exclusion program through our SPAN Network,” said Kirk Sanford, CEO and Founder of Sightline Payments.

A primary goal of the partnership will be to work with the responsible and problem gambling communities to ensure these new solutions will work to enhance future programs for player protection.

“The Responsible Gambling Council is pleased to hear about the partnership between GameSecure and Sightline.  We believe that safeguards are imperative to the success of any self-exclusion program,” stated Shelley White, CEO of Responsible Gambling Council in Canada.

Keith Whyte, the Executive Director of the US National Council on Problem Gaming adding: “Congratulations to Bencon and Sightline for this step to further integrate responsible gaming into payment methods for the industry.  Streamlining player protection is an important goal for the National Council on Problem Gambling, and we are pleased to support this innovative effort.”

“Self-exclusion programs have been in existence for years with the on-premise ATM providers, however, until now nothing has existed for the digital world which is where the industry is moving,” added Sanford.

Bencon is currently working with multiple jurisdictions in the United States (and internationally) to integrate GameSecure into their Responsible Gaming Programs.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sightline Joins Forces with Responsible Gaming Solution GameSecure

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OneTouch unleashes heavyweight Sumo Showdown

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Supplier’s second slot marks innovative addition to rapidly expanding content portfolio

 

Mobile-first games developer OneTouch has released its latest blockbuster slot game, the Japanese-themed Sumo Showdown.

The 4×4 grid game, featuring 10 payways, is the second slot from the innovative provider and follows the success of its debut game Juicy 7 unveiled in November this year.

Sumo Showdown centres on the ancient Japanese sport of Sumo wrestling with gargantuan warriors filling the reels and helping players to massive wins. Alongside the giants of the ring, the reels are packed with traditional oriental symbols including bonsai trees and a panoramic view of Mount Fuji.

The game’s exciting bonus feature includes respins when the Sumo symbol lands on both the first and fourth reels. These symbols act as scatters and do not have to be part of a payline to unlock winning spins. Random sticky wilds, in the form of a gyōji, or Sumo referee, can also replace symbols on the reels.

Ollie Castleman, Head of Marketing, OneTouch, said: “Sumo Showdown is the second slot game in our rapidly expanding portfolio of games content and its elegant design and fun gameplay is sure to be a massive hit with players across a number of key markets.

“Featuring easy to understand payways and a straightforward bonus feature, the user-friendly game will appeal to casual players and experienced gamers alike, and we’re delighted to add this slot to our burgeoning portfolio.

OneTouch’s collection of games also boasts Juicy 7, as well as classic casino table games Baccarat, Blackjack, Hold’em Poker, Russian Poker and Sic Bo, featuring cutting-edge sounds and graphics, while retaining the classic games’ authentic features.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: OneTouch unleashes heavyweight Sumo Showdown

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