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ASA Bans William Hill’s Sexually Suggestive Ad in Tinder App

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Advertising Standards Authority (ASA) has banned William Hill’s ad which appears to link gambling to sexual success.

The ad appeared as a paid-for message on the dating app Tinder in March. The message read: “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&C’s apply.”

The paid-for message received one complaint, who challenged whether the ad breached the Code by linking gambling to sexual success. In response, William Hill said the promotion was trying to relate the offer to the business it was advertising on – as Tinder is a dating app, the subject matter of the text reflected that.

Tinder responded to the ban to say it had initially reviewed the ad to ensure its content was not socially irresponsible, offensive or targeting minors and it passed its initial screening.

Although the ad was removed by William Hill, the ASA underlined that the ad breached the CAP code, which requires that marketing communications for gambling must be socially responsible and shouldn’t link gambling to seduction, sexual success or enhanced attractiveness.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ASA Bans William Hill’s Sexually Suggestive Ad in Tinder App

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Playson signs partnership with Superbet

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Casino software developer Playson has signed a deal to provide its impressive suite of games to top Romanian operator Superbet.

The agreement will see the innovative slot provider boost the sportbook’s casino offering with titles including Solar Queen, Vikings Fortune: Hold and Win and Fruit Supreme: 25 lines, the latest addition to its Timeless Fruit Slots series.

Having recently obtained its Romanian licence from the country’s regulator (ONJN), this deal is an important step in expanding its influence in the Romanian market and across Eastern Europe.

Blanka Homor, Sales Director for Playson, said: “We’re delighted to have inked this partnership with Superbet and to offer its players our popular suite of slots.

“Expanding our presence in Romania has been paramount after obtaining our licence from the ONJN and we’re thrilled to offer our games to Superbet’s customers.”

Heather Faulkner, Head of Gaming at Superbet, said: “We’ve been hugely impressed with Playson’s portfolio, and we’re sure its games are going to be a big hit with our players.

“We’re delighted to be working alongside such a well-respected provider and look forward to a long and mutually beneficial business relationship.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson signs partnership with Superbet

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Blueprint Gaming unleashes fury with Gods of Olympus Megaways™

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The gods of ancient Greece are rising once again to bring the power of Megaways™ onto the reels in Blueprint Gaming’s latest release, Gods of Olympus Megaways™.

The action-packed slot, which features the most powerful gods Ares, Athena, Poseidon and the greatest of them all, Zeus, is full of modifiers and free spins rounds.

During the gameplay, the king of gods has the power to award a mystery modifier on any spin, while the Zeus thunderbolt gives players the choice of a godly artefact to reveal one of four free spins rounds – Colossal Free Spins, Wild Storm Free Spins, Mighty Wild Free Spins or the epic Rise Of Olympus Free Spins.

The Megaways™ mechanic, under licence from Big Time Gaming, raises excitement levels even further with up to 15,625 ways to win.

Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “Gods of Olympus is an exciting addition to our slots portfolio, with plenty of bonus rounds to keep players gripped and entertained.

“The superpowers that these famous Greek gods hold ensures that the gameplay can change in an instant, keeping players on the edge of their seat. We’re confident the game will make a thunderous impact in the coming months.”   

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Blueprint Gaming unleashes fury with Gods of Olympus Megaways™

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NetEnt boosts offering with enhanced Butterfly Staxx 2™

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The colourful and enchanting world of butterflies is now even more magical with Butterfly Staxx 2TM – the latest release from NetEnt has been enhanced with a pick and click bonus game offering even more ways to win.

In this 5-reel, 4-row, 40-fixed line video slot, players can unlock up to three play areas in a single bet, where the reels in each play area spin independently and simultaneously. This innovation is triggered during any Re-Spin round which is activated when a full stack of four Butterfly symbols lands and covers the entire reel or by choosing Butterfly Spins when a bonus game is awarded.

The game also contains a brand-new bonus game Butterfly Frenzy where the standard

pick-and-click is taken to new exciting levels. Butterfly Frenzy consists of stages up to level 5. The game starts with 10 picks and the player picks butterflies that awards coin wins to increase the total win. Each stage awards 10 picks to the player which are added to remaining picks from the previous stage.

“Butterfly Staxx 2 is a true sequel to the highly successful Butterfly Staxx. It takes a familiar, powerful mechanic that has been amplified to meet the voracious player expectations of today. This game shows the industry needs all different types of games and this is all about player entertainment and stickiness. As always, adding enhanced player interaction means engagement and success, and the multi-level pick-and-click bonus does just that. Another modern-day classic in the making.” said Bryan Upton, NetEnt Director of Games.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NetEnt boosts offering with enhanced Butterfly Staxx 2™

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