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One Year Post-PASPA, American Gaming Association Establishes Responsible Marketing Code for Sports Wagering

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Industry Commits to Self-Regulation of Sports Betting Advertising

 

The American Gaming Association (AGA) today released a new set of self-regulations on advertising and marketing legal sports betting. The new “Responsible Marketing Code for Sports Wagering” was released on the one-year anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA).

AGA’s code, developed in coordination with its members, extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity.

“For several years, the gaming industry has been committed to driving the illegal market out of business for the benefit of consumers, state and local economies and the integrity of both games and bets,” said Bill Miller, president and chief executive officer of the American Gaming Association. “The gaming industry has an obligation to extend our decades-long commitment to responsibility to this growing sector, and that’s exactly what this effort codifies. We are setting a high bar for sports betting advertising and will continue to ensure that everyone involved in the expansion of legalized sports betting across the country – gaming operators, sports leagues and teams, broadcasters and other businesses – rise to this standard.”

Since PASPA was overturned, the breadth of business interests engaged in the sports betting ecosystem has expanded significantly. This code is a part of a continual effort by AGA to discourage illegal gambling, including the for-profit promotion of illegal, offshore operators.

AGA’s new code comes amidst the rapid expansion of legal markets across the country. Since PASPA was overturned in May 2018, seven new states began offering single-game legal sports betting. Six more states and the District of Columbia have authorized legal markets, and dozens more have introduced legislation to legalize and regulate sports betting.

In the past year, nearly $8 billion has been legally wagered on sports nationwide, $3 billion of which was wagered outside of Nevada. Post-PASPA, legal sports betting has generated $55.3 million in new state and local tax revenue.

 

About AGA:

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

SOURCE American Gaming Association

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: One Year Post-PASPA, American Gaming Association Establishes Responsible Marketing Code for Sports Wagering

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Playson signs major deal with Kindred Group

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Slot supplier to provide titles to online operator’s multiple brands

 

Casino software developer Playson has signed a landmark agreement to launch its games across the sportsbook and casino brands run by Kindred Group.

The international operator will have access to more than 50 titles, including 3 Fruits Win and Vikings Fortune, as well as the provider’s gem games which have proven to be a hit with players.

Kindred has licences in a number of regulated markets across Europe including the UK and Sweden, and the deal places Playson’s products in front of a huge new audience.

Blanka Homor, Sales Manager for Playson, said: “We’re delighted to announce our partnership with Kindred, and are very pleased to be growing our global footprint with such a respected operator.

“We look forward to a long and productive relationship, and we are confident our current titles and the exciting ones we have in the pipeline will really engage its players in different countries.”

David Robertson, Head of Casino for Kindred Group, said: “Playson has been building an excellent reputation as a games provider and we’re thrilled to be able to offer its comprehensive games portfolio to our customers.

“It is a supplier to watch without a doubt and has clearly demonstrated its ability to provide quality content. We’re excited to see what our future partnership holds.”

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson signs major deal with Kindred Group

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Sightline Joins Forces with Responsible Gaming Solution GameSecure

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The partnership aims to connect payment solutions and a centralized real-time self-exclusion database for increased player protection

 

Las Vegas-based Sightline Payments (“Sightline”) and Vancouver based Bencon Technologies Inc. (“Bencon”) have entered into a partnership to bridge the current technological gap between digital self-exclusion functions and payment services. The goal of the partnership is to ensure at-risk patrons are denied access to content or payment services in real-time.

The first quarter of 2019 has resulted in a number of violations of self-excluded patrons gaining access to content in the US market, meaning regulator fines have been issued to non-compliant operators, unfortunately, the damage to the patron is already done. GameSecure’s real-time database solution will ensure these patrons do not gain access to digital content once self-excluded and by partnering with  it creates another barrier to a patron’s payment activity.

“The Sightline team has been committed to responsible gaming for more than 20 years and we are very excited to announce this important partnership,” said Cameron Conn, Co-Founder of Bencon Technologies Inc.

“We strongly believe there is not a singular solution to completely address all aspects of player protection and responsible gaming, however, partnerships like these allow for better solutions that will give continued insights into at-risk behavior for improved responsible gaming programs.”

“Sightline is in a unique position because our Play+ ecosystem, in the US, connects to nearly 100% of all digital platforms and 90%+ of all casino management systems, allowing for a uniform capability for a network-wide self-exclusion program through our SPAN Network,” said Kirk Sanford, CEO and Founder of Sightline Payments.

A primary goal of the partnership will be to work with the responsible and problem gambling communities to ensure these new solutions will work to enhance future programs for player protection.

“The Responsible Gambling Council is pleased to hear about the partnership between GameSecure and Sightline.  We believe that safeguards are imperative to the success of any self-exclusion program,” stated Shelley White, CEO of Responsible Gambling Council in Canada.

Keith Whyte, the Executive Director of the US National Council on Problem Gaming adding: “Congratulations to Bencon and Sightline for this step to further integrate responsible gaming into payment methods for the industry.  Streamlining player protection is an important goal for the National Council on Problem Gambling, and we are pleased to support this innovative effort.”

“Self-exclusion programs have been in existence for years with the on-premise ATM providers, however, until now nothing has existed for the digital world which is where the industry is moving,” added Sanford.

Bencon is currently working with multiple jurisdictions in the United States (and internationally) to integrate GameSecure into their Responsible Gaming Programs.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sightline Joins Forces with Responsible Gaming Solution GameSecure

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OneTouch unleashes heavyweight Sumo Showdown

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Supplier’s second slot marks innovative addition to rapidly expanding content portfolio

 

Mobile-first games developer OneTouch has released its latest blockbuster slot game, the Japanese-themed Sumo Showdown.

The 4×4 grid game, featuring 10 payways, is the second slot from the innovative provider and follows the success of its debut game Juicy 7 unveiled in November this year.

Sumo Showdown centres on the ancient Japanese sport of Sumo wrestling with gargantuan warriors filling the reels and helping players to massive wins. Alongside the giants of the ring, the reels are packed with traditional oriental symbols including bonsai trees and a panoramic view of Mount Fuji.

The game’s exciting bonus feature includes respins when the Sumo symbol lands on both the first and fourth reels. These symbols act as scatters and do not have to be part of a payline to unlock winning spins. Random sticky wilds, in the form of a gyōji, or Sumo referee, can also replace symbols on the reels.

Ollie Castleman, Head of Marketing, OneTouch, said: “Sumo Showdown is the second slot game in our rapidly expanding portfolio of games content and its elegant design and fun gameplay is sure to be a massive hit with players across a number of key markets.

“Featuring easy to understand payways and a straightforward bonus feature, the user-friendly game will appeal to casual players and experienced gamers alike, and we’re delighted to add this slot to our burgeoning portfolio.

OneTouch’s collection of games also boasts Juicy 7, as well as classic casino table games Baccarat, Blackjack, Hold’em Poker, Russian Poker and Sic Bo, featuring cutting-edge sounds and graphics, while retaining the classic games’ authentic features.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: OneTouch unleashes heavyweight Sumo Showdown

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