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ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content

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Includes New State-of-the-Art, ESPN-Branded Studio at The LINQ Hotel & Casino in Las Vegas

 

ESPN is joining forces with Caesars Entertainment to bring the best in sports betting news and entertainment content to fans around the world. The deal includes building a new ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s recently launched sports betting-related show, Daily WagerCaesars’ data and branding will also be integrated across ESPN programming within the coming weeks for use across ESPN’s content.

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Mike Morrison, VP of Business Development at ESPN. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”

Added Chris Holdren, EVP and Chief Marketing Officer at Caesars Entertainment: “We’re really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platforms will begin featuring odds information generated by Caesars Entertainment. Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”

The studio will serve as a Vegas hub for odds-related content and will contribute to any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app. It will also play a vital role during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas. The new studio will launch in 2020.

Caesars will also serve as ESPN’s official odds data supplier across TV and digital, receiving associated attribution across ESPN. Additional advertising and sponsorship activations will roll out in the coming months and throughout the deal term.

“Between an increased interest in sports betting among fans, regularly hosting marquee sporting events – like the upcoming NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts – and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture,” said Connor Schell, EVP of Content, ESPN. “Having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans.”

More than two-thirds of avid sports bettors already watch ESPN (Source: Langer Research Associates, 2018). This agreement with Caesars builds upon a stable of betting-related content that dates back more than 10 years. In addition to the previously referenced Daily Wager on ESPNEWS, ESPN betting-related content has included:

  • Behind the Bets with Doug Kezirian podcast
  • Stanford Steve and The Bear podcast (football season)
  • Betting news, discussion segments in signature shows (SportsCenterOTL)
  • “Bad Beats” on SportsCenter with Scott Van Pelt
  • ESPN Insider content – PickCenter tools, projections, recos, analysis, news articles, etc.

 

About Caesars Entertainment Corporation:

Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.

 

About ESPN:

ESPN, the world’s leading sports entertainment enterprise, features more than 50 assets – eight   U.S. television networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com, ESPN International, ESPN The Magazine and more.  ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.

 

Source: Caesars Entertainment Corporation

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content

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Playson signs partnership with Superbet

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Casino software developer Playson has signed a deal to provide its impressive suite of games to top Romanian operator Superbet.

The agreement will see the innovative slot provider boost the sportbook’s casino offering with titles including Solar Queen, Vikings Fortune: Hold and Win and Fruit Supreme: 25 lines, the latest addition to its Timeless Fruit Slots series.

Having recently obtained its Romanian licence from the country’s regulator (ONJN), this deal is an important step in expanding its influence in the Romanian market and across Eastern Europe.

Blanka Homor, Sales Director for Playson, said: “We’re delighted to have inked this partnership with Superbet and to offer its players our popular suite of slots.

“Expanding our presence in Romania has been paramount after obtaining our licence from the ONJN and we’re thrilled to offer our games to Superbet’s customers.”

Heather Faulkner, Head of Gaming at Superbet, said: “We’ve been hugely impressed with Playson’s portfolio, and we’re sure its games are going to be a big hit with our players.

“We’re delighted to be working alongside such a well-respected provider and look forward to a long and mutually beneficial business relationship.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson signs partnership with Superbet

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Blueprint Gaming unleashes fury with Gods of Olympus Megaways™

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The gods of ancient Greece are rising once again to bring the power of Megaways™ onto the reels in Blueprint Gaming’s latest release, Gods of Olympus Megaways™.

The action-packed slot, which features the most powerful gods Ares, Athena, Poseidon and the greatest of them all, Zeus, is full of modifiers and free spins rounds.

During the gameplay, the king of gods has the power to award a mystery modifier on any spin, while the Zeus thunderbolt gives players the choice of a godly artefact to reveal one of four free spins rounds – Colossal Free Spins, Wild Storm Free Spins, Mighty Wild Free Spins or the epic Rise Of Olympus Free Spins.

The Megaways™ mechanic, under licence from Big Time Gaming, raises excitement levels even further with up to 15,625 ways to win.

Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “Gods of Olympus is an exciting addition to our slots portfolio, with plenty of bonus rounds to keep players gripped and entertained.

“The superpowers that these famous Greek gods hold ensures that the gameplay can change in an instant, keeping players on the edge of their seat. We’re confident the game will make a thunderous impact in the coming months.”   

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Blueprint Gaming unleashes fury with Gods of Olympus Megaways™

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NetEnt boosts offering with enhanced Butterfly Staxx 2™

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The colourful and enchanting world of butterflies is now even more magical with Butterfly Staxx 2TM – the latest release from NetEnt has been enhanced with a pick and click bonus game offering even more ways to win.

In this 5-reel, 4-row, 40-fixed line video slot, players can unlock up to three play areas in a single bet, where the reels in each play area spin independently and simultaneously. This innovation is triggered during any Re-Spin round which is activated when a full stack of four Butterfly symbols lands and covers the entire reel or by choosing Butterfly Spins when a bonus game is awarded.

The game also contains a brand-new bonus game Butterfly Frenzy where the standard pick-and-click is taken to new exciting levels. Butterfly Frenzy consists of stages up to level 5. The game starts with 10 picks and the player picks butterflies that awards coin wins to increase the total win. Each stage awards 10 picks to the player which are added to remaining picks from the previous stage.

“Butterfly Staxx 2 is a true sequel to the highly successful Butterfly Staxx. It takes a familiar, powerful mechanic that has been amplified to meet the voracious player expectations of today. This game shows the industry needs all different types of games and this is all about player entertainment and stickiness. As always, adding enhanced player interaction means engagement and success, and the multi-level pick-and-click bonus does just that. Another modern-day classic in the making.” said Bryan Upton, NetEnt Director of Games.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NetEnt boosts offering with enhanced Butterfly Staxx 2™

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