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ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content

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ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting ContentReading Time: 3 minutes

 

Includes New State-of-the-Art, ESPN-Branded Studio at The LINQ Hotel & Casino in Las Vegas

 

ESPN is joining forces with Caesars Entertainment to bring the best in sports betting news and entertainment content to fans around the world. The deal includes building a new ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN’s recently launched sports betting-related show, Daily WagerCaesars’ data and branding will also be integrated across ESPN programming within the coming weeks for use across ESPN’s content.

“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Mike Morrison, VP of Business Development at ESPN. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”

Added Chris Holdren, EVP and Chief Marketing Officer at Caesars Entertainment: “We’re really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platforms will begin featuring odds information generated by Caesars Entertainment. Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans. When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”

The studio will serve as a Vegas hub for odds-related content and will contribute to any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app. It will also play a vital role during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas. The new studio will launch in 2020.

Caesars will also serve as ESPN’s official odds data supplier across TV and digital, receiving associated attribution across ESPN. Additional advertising and sponsorship activations will roll out in the coming months and throughout the deal term.

“Between an increased interest in sports betting among fans, regularly hosting marquee sporting events – like the upcoming NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts – and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture,” said Connor Schell, EVP of Content, ESPN. “Having a great partner in Caesars Entertainment and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans.”

More than two-thirds of avid sports bettors already watch ESPN (Source: Langer Research Associates, 2018). This agreement with Caesars builds upon a stable of betting-related content that dates back more than 10 years. In addition to the previously referenced Daily Wager on ESPNEWS, ESPN betting-related content has included:

  • Behind the Bets with Doug Kezirian podcast
  • Stanford Steve and The Bear podcast (football season)
  • Betting news, discussion segments in signature shows (SportsCenterOTL)
  • “Bad Beats” on SportsCenter with Scott Van Pelt
  • ESPN Insider content – PickCenter tools, projections, recos, analysis, news articles, etc.

 

About Caesars Entertainment Corporation:

Caesars Entertainment is one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate.

 

About ESPN:

ESPN, the world’s leading sports entertainment enterprise, features more than 50 assets – eight   U.S. television networks, direct-to-consumer ESPN+, ESPN Radio, ESPN.com, ESPN International, ESPN The Magazine and more.  ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst.

 

Source: Caesars Entertainment Corporation

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content

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mkodo granted Associate Membership to World Lottery Association

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Digital user experience expert mkodo has been granted an associate membership to the World Lottery Association (WLA) in recognition of its status as a respected supplier to the global lottery sector.

As a member of the WLA, mkodo agrees to uphold the highest standards and ethical principles set out by the association to advance the interest of its members.

The WLA is the international trade organisation of state-authorised lotteries and suppliers to the global lottery and gaming industry and currently has 148 Lottery Members and 73 Associate Members from more than 80 countries, spanning six continents.

mkodo has almost a decade of experience from providing its apps and digital user experiences and services to WLA member lotteries including Canada’s Atlantic Lottery Corporation and the British Columbia Lottery Corporation.

The WLA Executive Committee approved mkodo’s membership at the association’s most recent meeting in Naples, Italy on 9th of May.

Stuart Godfree, CEO and co-founder of mkodo, said: “We are thrilled to become a member of the WLA and to be recognised as a trusted partner to the global lottery sector.

“We look forward to working together with the association and its members and to share knowledge and experience to ensure that best practices and standards are upheld in the lottery industry.”

mkodo will attend the 10th European Lottery Congress in Antwerp, Belgium, between May 26th-29th and will also be at La Fleur’s 2019 Montreal conference which will be held June 25th-27th.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: mkodo granted Associate Membership to World Lottery Association

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Playson signs major deal with Kindred Group

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Slot supplier to provide titles to online operator’s multiple brands

 

Casino software developer Playson has signed a landmark agreement to launch its games across the sportsbook and casino brands run by Kindred Group.

The international operator will have access to more than 50 titles, including 3 Fruits Win and Vikings Fortune, as well as the provider’s gem games which have proven to be a hit with players.

Kindred has licences in a number of regulated markets across Europe including the UK and Sweden, and the deal places Playson’s products in front of a huge new audience.

Blanka Homor, Sales Manager for Playson, said: “We’re delighted to announce our partnership with Kindred, and are very pleased to be growing our global footprint with such a respected operator.

“We look forward to a long and productive relationship, and we are confident our current titles and the exciting ones we have in the pipeline will really engage its players in different countries.”

David Robertson, Head of Casino for Kindred Group, said: “Playson has been building an excellent reputation as a games provider and we’re thrilled to be able to offer its comprehensive games portfolio to our customers.

“It is a supplier to watch without a doubt and has clearly demonstrated its ability to provide quality content. We’re excited to see what our future partnership holds.”

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Playson signs major deal with Kindred Group

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Sightline Joins Forces with Responsible Gaming Solution GameSecure

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The partnership aims to connect payment solutions and a centralized real-time self-exclusion database for increased player protection

 

Las Vegas-based Sightline Payments (“Sightline”) and Vancouver based Bencon Technologies Inc. (“Bencon”) have entered into a partnership to bridge the current technological gap between digital self-exclusion functions and payment services. The goal of the partnership is to ensure at-risk patrons are denied access to content or payment services in real-time.

The first quarter of 2019 has resulted in a number of violations of self-excluded patrons gaining access to content in the US market, meaning regulator fines have been issued to non-compliant operators, unfortunately, the damage to the patron is already done. GameSecure’s real-time database solution will ensure these patrons do not gain access to digital content once self-excluded and by partnering with  it creates another barrier to a patron’s payment activity.

“The Sightline team has been committed to responsible gaming for more than 20 years and we are very excited to announce this important partnership,” said Cameron Conn, Co-Founder of Bencon Technologies Inc.

“We strongly believe there is not a singular solution to completely address all aspects of player protection and responsible gaming, however, partnerships like these allow for better solutions that will give continued insights into at-risk behavior for improved responsible gaming programs.”

“Sightline is in a unique position because our Play+ ecosystem, in the US, connects to nearly 100% of all digital platforms and 90%+ of all casino management systems, allowing for a uniform capability for a network-wide self-exclusion program through our SPAN Network,” said Kirk Sanford, CEO and Founder of Sightline Payments.

A primary goal of the partnership will be to work with the responsible and problem gambling communities to ensure these new solutions will work to enhance future programs for player protection.

“The Responsible Gambling Council is pleased to hear about the partnership between GameSecure and Sightline.  We believe that safeguards are imperative to the success of any self-exclusion program,” stated Shelley White, CEO of Responsible Gambling Council in Canada.

Keith Whyte, the Executive Director of the US National Council on Problem Gaming adding: “Congratulations to Bencon and Sightline for this step to further integrate responsible gaming into payment methods for the industry.  Streamlining player protection is an important goal for the National Council on Problem Gambling, and we are pleased to support this innovative effort.”

“Self-exclusion programs have been in existence for years with the on-premise ATM providers, however, until now nothing has existed for the digital world which is where the industry is moving,” added Sanford.

Bencon is currently working with multiple jurisdictions in the United States (and internationally) to integrate GameSecure into their Responsible Gaming Programs.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sightline Joins Forces with Responsible Gaming Solution GameSecure

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