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Tom Horn strengthens its position in Lithuania with Betsafe.lt

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Tom Horn Gaming, a Malta-based igaming software supplier, has announced its content is now available to players in Lithuania on Betsafe.lt, one of many brands owned by the leading Swedish online gaming company Betsson Group.

Betsafe.lt belongs among the most trusted online casinos, offering the best-in-class gaming content to players in Lithuania. The operator will gradually gain access to Tom Horn’s award-winning content, including its blockbusters such as Hot Blizzard, 243 Crystal Fruits, and Book of Spells.

Tom Horn Gaming was the first online casino supplier to enter the Lithuanian market. The partnership is in line with the supplier’s long-term strategy to further expand its footprint in the Baltic regulated markets, building on the popularity of its titles among players and trust and recognition it has earned among the operators and regulators in the region.

Ondrej LapidesCEO at Tom Horn Gaming said: ‘This is further evidence that our content is in high demand among players in Lithuania and we’re delighted to have joined forces with such an acclaimed brand like Betsafe.lt. I believe that with this latest partnership we will further grow our presence in the Baltics.’

Kaido UlejevManaging Director Baltics at Betsson Group added: ‘Tom Horn Gaming is a modern-thinking company that has built a reputation for developing beautifully designed games, that are packed full of intriguing features, complex math and mechanics that players love. The company has a well-established presence in Lithuania and we know that our casino offering, featuring Tom Horn games, is strongly positioned among players in the market.’

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Tom Horn strengthens its position in Lithuania with Betsafe.lt

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Sweden to Consider Online Casino Advertising Ban

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Sweden’s government is going to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise in addiction, sending shares in the sector lower.

At the start of the year, Sweden tightened the rules for gambling firms and called on the industry to put in place a code of conduct to protect vulnerable consumers. But measures have not gone far enough.

“There is scope for the commissioner to recommend a total or partial ban on gambling advertising,” Minister for Public Administration Ardalan Shekarabi said.

The commission’s remit will include looking at whether to treat advertising of online gambling in the same way as adverts for alcohol and tobacco, limits on advertising bonuses, jackpots and free-plays and whether to limit advertising during live sporting events such as football matches.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sweden to Consider Online Casino Advertising Ban

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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GambleAware has Launched “No Bet Inn” in Liverpool as part of Bet Regret campaign. The Bet Regret campaign aims to give support for the young men aged 16–34 who gamble regularly. New research conducted for GambleAware revealed that 58% of 18–44 year-old male sports bettors agree that they make impulsive bets in the heat of the moment.

“Some of my fondest memories of playing football were with Liverpool, so it was great to have a chat with fellow fans and watch the current team play, and it was genuinely nice to watch a full match in the No Bet Inn without the distraction of a mobile in anyone’s hand. No checking Instagram, no updating Facebook and crucially, no betting in-play or whilst drinking. It’s crazy to see the number of fans placing ill-considered bets and regretting it afterwards, so it was great to remind people to think twice before betting, avoid Bet Regret and just enjoy the game,” Garcia, famous football player said.

Marc Etches, CEO of GambleAware, said: “We created the No Bet Inn as a demonstration of our Bet Regret campaign and to make football fans think hard about their betting habits. At the No Bet Inn, people could enjoy the game and avoid BetRegret. The is one part of a national campaign for safer gambling which launched in February to raise awareness of behaviours that people might not always recognise as impulsive or risky, such as sports betting when drunk, bored or chasing losses.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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Nielsen Releases “Esports Playbook for Brands” 2019

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Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands.

According to Esports Playbook for Brands, non-gaming brand involvement in esports has increased by 13% over the past year. Mainstream brands outside of traditional video game brands are entering the space.

Nielsen points out that 90% of U.S. esports viewers on Twitch can name at least one non-gaming sponsor; 70% of U.S. Twitch users spend more time engaging with esports than they do with traditional sports.

“Esports fans respect and welcome those brands that embrace what they already love, and get the need for the revenue and exposure that sponsors, distributors, and content creators bring with them,” says Bobby Sharma, founding partner of the Esports advisory firm Electronic Sports Group, in the playbook.

“But they also know when they are being used as test subjects… and that is where things can go awry,” he adds.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nielsen Releases “Esports Playbook for Brands” 2019

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