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Time to take responsibility

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Time to take responsibilityReading Time: 3 minutes

 

Joonas Karhu, Chief Business Officer at Bojoko.com, says that affiliates must do more to protect gamblers from problem play

 

The global online casino industry is now very much focused on prioritising responsible gambling and ensuring that players are properly protected.

This is being driven by regulators in core markets around the world coming down hard on operators that have dropped the ball in this regard.

In the UK, for example, several big-name gambling giants have been hit with multi-million-pound fines for serious responsible gambling failings.

But it is not just operators that have to shoulder the responsibility for ensuring that online gamblers are happy, healthy and given the tools they need to remain in control of their play.

Affiliates are a huge driver of new player traffic to online gambling sites and are rewarded financially for the customers they send.

As such, online casino publishers must do as much as they can to protect their readers in addition to the efforts operators must go to as part of their licence requirements.

There are several ways this can be done.

The first is to provide players with the information they need to understand what tools are available to them, and how they can be used to manage their play.

This means creating guides that clearly explain deposit limits, loss limits, wager limits, session limits and the options to cool-off and self-exclude.

What’s more, responsible gambling should be a separate tab on the homepage or on the bottom banner – the clearer it is the better.

In addition to this, affiliates must also make sure players understand wagering requirements and how they work.

The seasoned gambler is likely to be very familiar with them, but those that play on a more casual basis may not be.

The best way of explaining how wagering requirements work is to clearly outline the different types of play through operators can attach to a bonus and use an example.

It is also important to make bonus terms and conditions, in particular wagering requirements, clear at all times.

The UK Gambling Commission now requires that significant terms and conditions be visible below all bonus offers, and not just one click away.

This shows how serious the regulator takes the issue of bonus T&Cs when it comes to responsible gambling and properly protecting players.

Of course, this is all standard practice for any good online casino affiliate site. So, what more can be done?

Here at Bojoko, we recently took the decision to team up with gamban®, a tool that allows players to block gambling websites and mobile apps.

Why did we do this? While all licensed online casinos offer the option to self-exclude, errors do occur and, in some cases, players have been able to continue to wager.

We wanted to give our readers the best tool around to completely block online gambling websites and apps should they decide to self-exclude.

We have negotiated a deal with gamban® so that our readers can use the software free of charge for three months before their £1 per month per device subscription kicks in.

It may seem counter intuitive for an online casino affiliate site to allow its readers to self-exclude from sites, but it’s not.

Publishers should want their players to be healthy and if they do go on to develop a problem it is vital they do all they can to provide the tools and support they need to overcome it.

Here at Bojoko, we believe that it is the responsibility of all industry stakeholders, and not just operators, to uphold the highest responsible gambling standards.

We are proud of our partnership with gamban® and hope that other publishers will follow our lead in doing all they can to protect players.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Time to take responsibility

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MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

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MGM has ended the talks with Wynn Resort to buy the Encore Boston Harbor Casino. The nearly finished property and Wynn Resorts as a whole were roped in a scandal of massive proportions that stemmed from multiple sexual misconduct allegations leveled against the casino operator’s ex-boss and founder Steve Wynn.

MGM said in a statement that they “have noted the anxiety raised by various stakeholders regarding a transaction” and that they think “the best course of action is to discontinue discussions” concerning the opportunity to buy Encore Boston Harbor. The statement further read that the company wishes to have “a positive impact on communities in which we operate.”

Wynn Resorts said in a statement that it has agreed to cease discussions with MGM “after careful consideration.” The company added that it is committed to opening and running the 671-room hotel and casino resort located along the Mystic River in Everett.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

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Genting Completes the Refurbishment of Luton Casino

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The Genting Group has completed the £750,000 refurbishment works on the Luton Casino. The refurbishment work has been done to make the gaming experience better for visitors. As such, the company worked on remodeling and adding new amenities to the venue including additional facilities at the bar and lounge areas.

Refurbishment includes the increase in gaming space to host additional gaming machines. The number of slot machines at the property has also increased from 28 to 40. New electronic terminals have also been installed.

“We are all incredibly proud to unveil our brand-new refurbishment. We are confident that the changes will offer our valued customers an improved gaming experience, and we are particularly excited about the new poker offering. Customers looking to socialize and meet up with friends at the casino can also enjoy the newly refurbished bar and lounge areas,” James Harvey, general manager at Genting Casino Luton said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Genting Completes the Refurbishment of Luton Casino

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BetMakers Signs Deal with Betgenius

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Global Betting Services, the wholly-owned subsidiary of BetMakers Holdings Limited, has entered into an agreement with Betgenius Limited, the global wagering technology company, for the distribution of its complete racing solution.

Betgenius provides services to over 150 licensed bookmakers in regulated markets around the world with its premium sportsbook management solutions, which includes live data and outsourced trading for pre-match and in-play betting.

The Agreement provides Betgenius customers with access to rich horse racing data via eventlife cycle information, BetMakers’ proprietary fixed pricing and enhanced data packages for around 250,000 races per year includes content from the UK and Ireland, Asia, Australasia, and North and South America.

“Betgenius is a world-wide leader in providing B2B solutions to wagering operators for their sports offering. We are delighted they have chosen BetMakers for their racing solution to offer their clients. This deal allows us to accelerate our racing product and pricing into a range of wagering operators globally and we believe it gives Betgenius clients the best horse racing product in the market, to sit alongside their already established sports services,” CEO of BetMakers, Todd Buckingham said.

“We are always striving to give our partners simple access to high quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that,” Matt Stephenson, Global Partnerships Director at Betgenius said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetMakers Signs Deal with Betgenius

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