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Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the top

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Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the topReading Time: 3 minutes

 

First, we would like to read a few words about yourself. Our readers love to hear top-class professionals describing themselves.

Mario Ovcharov: I have been involved in the online gambling industry for over 5 years delivering innovative betting products and contributing to UltraPlay’s firm positioning on the global gaming market as the leading eSports betting data and platform provider.

It has been just over a year since you took over as CEO of UltraPlay. What would be your biggest achievement during this period?

Mario Ovcharov: I wouldn’t say I have personally achieved anything. It is a team effort that achieves success, and leads to solid partnerships, big customers, and a number of awards.

Tell us more about eGold.gg. How is it different from the other cryptocurrencies in the market? What’s its USP?

Mario Ovcharov: The eGold project started with a mission to unify gamers worldwide and offer them a next level of entertainment through specially designed betting cryptocurrency. By its nature, eGold is a pure utility token where players can get cash back on every bet. It basically uses the numerous advantages of the Blockchain technology to speed up and make betting faster and more attractive than before.

The project was received extraordinary by the crypto and betting community. Foundations were laid for what can be called crypto betting revolution. Now, we see many betting brands offering altcoins to their players. We are working to offer the best for our customers and users, and great things are ahead of the project.

We would also like to hear more about UltraPlay’s award-winning product – ODDS.GG? How is it going to revolutionize the betting scenario?

Mario Ovcharov: It was a fantastic year for our eSports betting suite and ODDS.GG in particular, which was reflected in several international accolades from both betting and IT perspective. We started offering betting on eSports 5 years ago and we were the first to provide such product on the online gambling market. Actually, UltraPlay was the first company to offer live betting on CS:GO. Since then, ODDS.GG doubled the number of competitive game titles reaching almost 30 games at that moment, including the eSports sensations PUBG, Fortnite, NBA 2k League and many more. The popularity and usage of ODDS.GG increases exponentially. Moreover, if we look at the landscape now, eSports has a much higher growth pattern than any other gambling vertical in the last few years.

You have introduced some innovative features in the eSports front-end. How do they fare with the customers? And what are your new plans on the eSports segment?

Mario Ovcharov: We believe that User Experience and User Interface play a significant role in today’s product development. Having been on the cutting-edge of technology for over 9 years now, we strive for highest quality and best entertainment for the end-users. Thus, our product is constantly upgraded so that our partners can positively experience the change with a strong boost in terms of players’ satisfaction. In UltraPlay, we love new technologies, and throughout the years, we have established ourselves as pioneers in emerging sectors, where new audiences are brought together. UltraPlay’s eSports dedicated front-end solution is specifically built to answer the wide variety of requirements those new audiences have, such as Millennials, favoring easy-to-use layout, intuitive tools and functionalities. BUFF.bet is a perfect example that our efforts are going in the right direction with the recorded boost in terms of betting brand recognition and players’ acquisition, conversion and retention. To offer eSports now is not enough. You need to go over the top. Impressive eSports betting entertainment is what we aim and successfully deliver for over 5 years now.

The multi-game module of UltraPlay’s casino software has been in the news. Are the customers loving it? Tell us more about the feature.

Mario Ovcharov: It’s been decision backed by solid research and analysis of player’s casino behaviour accumulated from leading online gambling brands. Our advanced multi-view module enables up to four games to be played simultaneously – something that many players turned out to request and use on a daily basis.

UltraPlay’s affiliate platform is known to be pretty comprehensive? What makes it unique? We will surely have some wannabe affiliate marketers reading this. What is your advice to them?

Mario Ovcharov: We use a top-notch affiliate software that manages our clients’ affiliates, connecting all aspects of the affiliate marketing cycle for the betting brand. It’s intriguing how affiliate marketers can benefit from eSports and penetrate in this challenging sector professionally. They have to understand and manage this new gambling vertical that has specific audience and mechanisms.

UltraPlay is one of the early adopters of cryptocurrencies and blockchain technology, having started using them since 2011. Do you think the company managed to leverage the early bird advantage? Finally, do you foresee any disruptive new technologies in the near future?

Mario Ovcharov: UltraPlay’s early adoption of Bitcoin positioned the company among the crypto leaders in the iGaming market and expanded the business partnership network even further. Not only our direct business results are positively affected by our visionary decision back in the days, but also our thought-leadership is further strengthen and shared during the large-scale international gambling exhibitions we usually attend.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mario Ovcharov, CEO at UltraPlay: UltraPlay delivers betting entertainment over the top

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The Stars Group 2019 Investor Day Webcast Details

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The Stars Group 2019 Investor Day Webcast DetailsReading Time: 1 minute

 

The Stars Group Inc.  will host an Investor Day in New York City on Wednesday, March 27, 2019 at 8:00 a.m. ET.  Presentations by members of executive management are expected to conclude at approximately 12:00 p.m. ET.

This event will be webcast live at approximately 8:00 a.m. ET and can be accessible via the Internet through http://www.webcasthd.com/tsg

Presentation slides will be posted prior to the start of the event to www.starsgroup.com under The Stars Group, Investor Relations, Financial and Corporate Information.

 

About The Stars Group:

The Stars Group is a provider of technology-based product offerings in the global gaming and interactive entertainment industries. Its brands have millions of registered customers globally and collectively are leaders in online and mobile betting, poker, casino and other gaming-related offerings. The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands, including the PokerStars Players No Limit Hold’em Championship, European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour, Asia Pacific Poker Tour, PokerStars Festival and PokerStars MEGASTACK. The Stars Group is one of the world’s most licensed online gaming operators with its subsidiaries collectively holding licenses or approvals in 21 jurisdictions throughout the world, including in Europe, Australia, and the Americas. The Stars Group’s vision is to become the world’s favorite iGaming destination and its mission is to provide its customers with winning moments.

SOURCE The Stars Group Inc.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Stars Group 2019 Investor Day Webcast Details

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Studies find links between loot box spending and problem gambling

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Studies find links between loot box spending and problem gamblingReading Time: 2 minutes

 

New research has proved that there is a strong link between problematic gambling behaviours and spending money on loot boxes.

The results of the research are published in the journal PLOS One as two studies. The results indicate that people who spend more money on loot boxes are also more likely to be unable to keep their gambling habits in check.

“Loot boxes are extremely widespread. A recent analysis we did showed that they may feature in as many as 63% of mobile games. They’re extremely profitable, too: They’re estimated to have perhaps generated as much as $30 billion in revenue in 2018,” said study author David Zendle of York St. John University.

“They’re also highly worrying — there are clear parallels between loot boxes and potentially harmful activities like gambling. Given their prevalence, importance, and the lack of literature on them, I think a good question is ‘Why weren’t more people running these studies?’”

The researchers had 1172 gamers complete psychological surveys regarding problem gambling and loot box spending.

The participants all reported regularly playing at least of one of ten popular games that feature loot boxes: Player Unknown’s Battlegrounds, League of Legends, Hearthstone, Overwatch, Counter-Strike: GO, FIFA 18, Rocket League, DOTA 2, Team Fortress 2, and Tom Clancy’s Rainbow Six Siege.

“There is a link between loot box spending and problem gambling. However, we’re not sure if this means that loot boxes literally cause problem gambling, or if it means that people who are already problem gamblers spend significantly more money on loot boxes. In either case, though, it doesn’t look socially beneficial.”

On average, the participants reported spending $19.58 on loot boxes in the past month. But some had spent up to $2300.

The study replicates the finding of previous research conducted by Zendle and published in 2018. That study, which examined 7422 gamers, found that people with more severe gambling problems tended to spend more on loot boxes.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Studies find links between loot box spending and problem gambling

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NESN starts telecast of sports-gambling show

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NESN, the television home of the Boston Bruins and Boston Red Sox, and VSiN (Vegas Stats & Information Network), started the telecast of VSiN’s Follow the Money morning show on March 18. It will be shown on NESNplus every weekday morning from 7 a.m. to 10 a.m. ET.

Follow the Money, a three-hour show offering valuable betting information, with a lace of humour and entertainment, is hosted by Mitch Moss and Paul Howard.

“NESN has long been a leader in regional sports television, and there is no better partner to reach sports fans throughout New England,” said Brian Musburger, founder and CEO of VSiN. “As regulated sports betting expands across the country, VSiN will continue to partner with innovators like NESN to help inform the rapidly growing number of Americans wagering on sports.”

In the coming days, the show will include expert insight and analysis around March Madness, the annual NCAA basketball tournament which got underway on Tuesday.

“Sports-wagering regulations are changing quickly and with these changes, we anticipate an increased interest in obtaining relevant and reliable sports information,” said Rick Jaffe, NESN’s vice president of programming and production. “VSiN has both the experience and expertise to deliver the most up-to-date gaming data and analytics to New England’s sports fans.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NESN starts telecast of sports-gambling show

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