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MLB and Sportradar Announce Official Exclusive Global Partnership

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MLB and Sportradar Announce Official Exclusive Global PartnershipReading Time: 3 minutes

 

Major League Baseball (MLB) and Sportradar – the global leader in sports data intelligence – announced a wide-ranging, multi-year partnership to enhance and expand distribution of MLB’s real time game statistics around the globe.

Starting with the 2019 season, the deal, which encompasses media and gaming rights at both international and domestic levels, propels MLB content into a new era.

Across international markets outside of the U.S., Sportradar will have exclusive distribution rights for official MLB real time game statistics, as collected at every ballpark via the league’s proprietary technology and stat operators, to both media companies and regulated sports betting operators. It also will have exclusive rights to distribute live industry standard audio-visual game feeds to gaming operators outside the U.S. in territories where sports betting is legal.

In the U.S., Sportradar will have the same exclusive rights for official real time statistics distribution to media entities in their coverage of Major League Baseball. Sportradar will also serve as the official supplier of MLB’s real time betting data feed in the U.S. where distribution to regulated sports betting operators will be on a non-exclusive basis through Sportradar and additional authorized distributors.

The combination of MLB’s highest quality official data and statistics and state-of-the-art live collection methods with Sportradar’s world-class technology backbone and extensive distribution network will deliver a significant competitive edge to sportsbooks when it comes to in-game betting and liability management.

In addition, with unique access to MLB’s Statcast data, among other statistics, Sportradar will collaborate with MLB to develop and distribute exciting new products to further engage fans and drive additional interest in the sport.

Alongside the commercial partnership, MLB will incorporate Sportradar’s Integrity Services into its existing game integrity protection measures. Sportradar will be monitoring and analyzing every MLB game via its award-winning fraud detection system and providing the MLB with educational components, as well as access to its intelligence and investigations services.

“A high-quality, reliable, and fast official data feed is the building block to creating engaging gaming products for MLB fans,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed. We are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the U.S.”

“We are truly excited to be working with Major League Baseball as its official global data partner,” said Carsten Koerl, Chief Executive Officer of Sportradar. “This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data. We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”

 

ABOUT MAJOR LEAGUE BASEBALL:

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com

ABOUT SPORTRADAR:

Sportradar is the leading global provider of sports data intelligence. The nexus between sports and entertainment, the company serves leagues, news media, consumer platforms and sports betting operators with deep insights and a suite of strategic solutions to help grow their businesses. Sportradar is the trusted partner of more than 1,000 companies in over 80 countries and serves as the official partner of the NBA, NFL, NHL and NASCAR as well as FIFA and UEFA. It is also the only provider entrusted to work with the US sports leagues in an official capacity to distribute sports data (NBA and NHL) and AV rights (MLB and NBA) around the world for betting purposes. The company monitors and delivers insights from more than 400,000 matches annually across 60 sports categories, having developed the industry’s most proficient software while setting new standards for speed and accuracy. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven ecosystem that is fair to partners, players and fans. For more information, visit www.sportradar.com.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MLB and Sportradar Announce Official Exclusive Global Partnership

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Ubisoft to Support Ultra’s UOS Blockchain Testnet

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Games distribution platform Ultra has announced that Ubisoft has become the first major gaming company to bolster its UOS blockchain, as a corporate block producer, during a trial period on the testnet.

Block producers will provide the infrastructure to validate transactions happening on Ultra’s blockchain. These transactions will include, for instance, in-game assets creation, ownership transfers between players or payments.

Ultra’s blockchain mainnet launch date is to be announced. Ubisoft will start contributing to the testnet before the end of the year and, if successful, will be part of the launch team for the Mainnet.

“Since Ubisoft is already a leader in the games industry and shows commitment to probe blockchain as a viable technology for games, we are very excited to be announcing our first cooperation of this kind with them. Ubisoft’s rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance and Far Cry, is a testament to their dedication to creating quality content for all, and their years long dedication to exploring blockchain technology ensures they have the knowledge and skills to be excellent block producers,” Nicolas Gilot, Founder and Co-CEO of Ultra said.

“Our team at the Strategic Innovation Lab strongly believes that all Blockchain use cases that bring value to players are important to support, and Ultra offers a solution that does just that. During this first trial period of collaboration, we hope to help them in bringing it to a larger scale and experiment with the possibilities this opens up for the industry,” Nicolas Pouard, Ubisoft’s Blockchain Initiative Director said.

“We’re on a mission to shake up the gaming industry by placing power back into the hands of developers and players. We are paving the way for a first-class game publishing platform, and we couldn’t do it without the support of companies such as Ubisoft,” Nicolas Gilot said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Ubisoft to Support Ultra’s UOS Blockchain Testnet

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PA Commonwealth Court Rules Pennsylvania Skill Video Game Machines are Slot Machines

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The Pennsylvania Commonwealth Court has ruled that the video game machines manufactured and distributed by the company POM under the name “Pennsylvania Skill” are considered “slot machines” under Pennsylvania law.

“With this decision, we urge the Pennsylvania State Police, the Office of Attorney General, police departments and District Attorneys across the state to enforce Pennsylvania law to halt the proliferation of thousands of illegal Pennsylvania Skill slot machines now in convenience stores, bars, restaurants and other establishments in communities across the state,” Thomas C. Bonner, Group VP / Legal & Chief Counsel for Parx Casino said.

“We know that illegal slot machines and full-blown illegal casinos are popping up all over Pennsylvania. We know that minors are gambling, and we know that the state Lottery is losing tens of millions of dollars that should be going to our seniors because of these illegal machines. It’s time to confiscate these machines and put these illegal casinos out of business,” Bonner added.

The Commonwealth Court’s clarification that the “Pennsylvania Skill” games are “slot machines” under Pennsylvania law provides concrete and clear legal justification for law enforcement at the state and local levels to confiscate such machines and prosecute those responsible for manufacturing, distributing, leasing, or owning these machines.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PA Commonwealth Court Rules Pennsylvania Skill Video Game Machines are Slot Machines

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UK ASA Clears Merkur Over Bus Ticket Promotion

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The UK Advertising Standards Authority (ASA) has cleared Merkur Cashino of targeting children with its advertising, after a £5 free-play offer on the back of a bus ticket prompted a complaint against the operator.

The complaint was against a promotion that appeared on the back of a child’s bus ticket in Birmingham and read “£5 Free Plays on a machine of your choice with this ticket.”

Rule 16.3.13 of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) states that gambling marketing must not be directed at those aged under 18, either through content or by where it appears. Gambling advertising is deemed to be directed towards children if under 18s make up more than 25% of their audience.

Merkur responded to the complaint by arguing that TicketMedia, the advertising agency behind the promotion, had confirmed to them that on the bus routes on which they advertised across the UK, 23.1% of ticket-holding passengers were between 5 and 15 years of age. In addition, Merkur said that the content and design of the ad had no specific appeal to under 18s, and an “over 18” symbol was included.

“We considered that in areas where there might be a concentration of people under 18 (for example on a bus route which served schools) the proportion of under 18s in the ad’s audience might be higher than 25%. However, on the particular bus route identified by the complainant, the highest percentage of child-fare paper tickets issued was 15% during term time,” the ASA said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK ASA Clears Merkur Over Bus Ticket Promotion

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