Connect with us
Advertise at European Gaming Media

Industry News

PGA TOUR revises gambling sponsorship regulations

Published

on

PGA TOUR revises gambling sponsorship regulationsReading Time: 2 minutes

 

The PGA TOUR has revised its regulations toward sponsorships with gambling entities, a move that reflects the changing landscape of public acceptance between sports leagues and legalized gambling.

Gambling companies can now be considered for Official Marketing Partners (OMPs) for all six tours overseen by the PGA TOUR, and tournaments and players also can seek sponsored deals with such entities. Players were informed of the policy change during a meeting Tuesday afternoon prior to this week’s The Honda Classic. The change is effective immediately.

While the revision applies to larger casino companies, it does not apply in the U.S. to companies whose primary purpose is sports betting, i.e. pure sportsbooks or bookmakers such as William Hill or Bet365. Those sportsbooks, however can still be considered for potential sponsorships outside the U.S. market.

In May, the Supreme Court struck down the federal prohibition on sports betting, ruling that it violated the 10th Amendment of the U.S. Constitution. Individual states now have the authority to legalize sports gambling within their borders.

The PGA TOUR conducted a comprehensive review of its policies, specifically as they applied to the organization, players, tournaments and other partners. Prior to Tuesday’s revision, the PGA TOUR had prohibited any association with gambling companies.

“As the situation with legalized sports betting in the U.S. has evolved since the Supreme Court’s ruling last May, we’ve seen broader acceptance in sports betting and gaming involvement with pro sports,” PGA TOUR Senior Vice President Andy Levinson said. “We felt it was time to look at our policies, given the public perception around gaming, and to update those policies to be consistent with public sentiment.”

“Sponsorship relationships with casinos and daily fantasy sports companies will generally be permitted,” added David Miller, Vice President and Assistant General Counsel for the PGA TOUR. “Any relationship must promote responsible gaming and be consistent with the TOUR’s integrity efforts.”

The TOUR will continue its Integrity Program that went into effect on Jan. 1, 2018, in order to protect its competitions from outside influences related to gambling. The Integrity Program’s stated mission is to “maintain integrity and prevent and mitigate betting-related corruption in PGA TOUR competitions – ensuring competitions always reflect, and appear to reflect, the best efforts of the players, while protecting the welfare of the players and others involved with the PGA TOUR – through clear policies and regulations, ongoing education and training, and effective and consistent monitoring and enforcement functions.”

The TOUR has engaged Genius Sports, the global leader in sports integrity services, to develop a tailored educational program that will help players, caddies and officials to identify, resist and report incidents of potential betting corruption. Players and support staff, tournament staffers and volunteers, PGA TOUR staff and the PGA TOUR Policy Board all must adhere to the Integrity Program.

“This is something we are focused on first and foremost — that the integrity of our competition is upheld,” Levinson said.

Tuesday’s revision is another aspect of the TOUR’s goal to further engage its fans.

“We want to develop partnerships in the gaming and fantasy industry that drive fan engagement – that provide our fans a deeper way to enjoy golf,” Miller said. “We expect these partnerships will help create new golf gaming products that will enhance the in-venue and at-home fan experience.”

In addition to the revision with gambling companies, the PGA TOUR also is revising its regulations towards spirits brands. Players can now wear the names or logos of distilled spirits companies, and broadcasters can show distilled spirits advertising and in-program exposure during PGA TOUR network telecasts.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PGA TOUR revises gambling sponsorship regulations

Continue Reading

Industry News

Ubisoft to Support Ultra’s UOS Blockchain Testnet

Published

on

By

Ubisoft to Support Ultra’s UOS Blockchain TestnetReading Time: 2 minutes

 

Games distribution platform Ultra has announced that Ubisoft has become the first major gaming company to bolster its UOS blockchain, as a corporate block producer, during a trial period on the testnet.

Block producers will provide the infrastructure to validate transactions happening on Ultra’s blockchain. These transactions will include, for instance, in-game assets creation, ownership transfers between players or payments.

Ultra’s blockchain mainnet launch date is to be announced. Ubisoft will start contributing to the testnet before the end of the year and, if successful, will be part of the launch team for the Mainnet.

“Since Ubisoft is already a leader in the games industry and shows commitment to probe blockchain as a viable technology for games, we are very excited to be announcing our first cooperation of this kind with them. Ubisoft’s rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance and Far Cry, is a testament to their dedication to creating quality content for all, and their years long dedication to exploring blockchain technology ensures they have the knowledge and skills to be excellent block producers,” Nicolas Gilot, Founder and Co-CEO of Ultra said.

“Our team at the Strategic Innovation Lab strongly believes that all Blockchain use cases that bring value to players are important to support, and Ultra offers a solution that does just that. During this first trial period of collaboration, we hope to help them in bringing it to a larger scale and experiment with the possibilities this opens up for the industry,” Nicolas Pouard, Ubisoft’s Blockchain Initiative Director said.

“We’re on a mission to shake up the gaming industry by placing power back into the hands of developers and players. We are paving the way for a first-class game publishing platform, and we couldn’t do it without the support of companies such as Ubisoft,” Nicolas Gilot said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Ubisoft to Support Ultra’s UOS Blockchain Testnet

Continue Reading

Industry News

PA Commonwealth Court Rules Pennsylvania Skill Video Game Machines are Slot Machines

Published

on

By

PA Commonwealth Court Rules Pennsylvania Skill Video Game Machines are Slot MachinesReading Time: < 1 minute

 

The Pennsylvania Commonwealth Court has ruled that the video game machines manufactured and distributed by the company POM under the name “Pennsylvania Skill” are considered “slot machines” under Pennsylvania law.

“With this decision, we urge the Pennsylvania State Police, the Office of Attorney General, police departments and District Attorneys across the state to enforce Pennsylvania law to halt the proliferation of thousands of illegal Pennsylvania Skill slot machines now in convenience stores, bars, restaurants and other establishments in communities across the state,” Thomas C. Bonner, Group VP / Legal & Chief Counsel for Parx Casino said.

“We know that illegal slot machines and full-blown illegal casinos are popping up all over Pennsylvania. We know that minors are gambling, and we know that the state Lottery is losing tens of millions of dollars that should be going to our seniors because of these illegal machines. It’s time to confiscate these machines and put these illegal casinos out of business,” Bonner added.

The Commonwealth Court’s clarification that the “Pennsylvania Skill” games are “slot machines” under Pennsylvania law provides concrete and clear legal justification for law enforcement at the state and local levels to confiscate such machines and prosecute those responsible for manufacturing, distributing, leasing, or owning these machines.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PA Commonwealth Court Rules Pennsylvania Skill Video Game Machines are Slot Machines

Continue Reading

Industry News

UK ASA Clears Merkur Over Bus Ticket Promotion

Published

on

By

UK ASA Clears Merkur Over Bus Ticket PromotionReading Time: < 1 minute

 

The UK Advertising Standards Authority (ASA) has cleared Merkur Cashino of targeting children with its advertising, after a £5 free-play offer on the back of a bus ticket prompted a complaint against the operator.

The complaint was against a promotion that appeared on the back of a child’s bus ticket in Birmingham and read “£5 Free Plays on a machine of your choice with this ticket.”

Rule 16.3.13 of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) states that gambling marketing must not be directed at those aged under 18, either through content or by where it appears. Gambling advertising is deemed to be directed towards children if under 18s make up more than 25% of their audience.

Merkur responded to the complaint by arguing that TicketMedia, the advertising agency behind the promotion, had confirmed to them that on the bus routes on which they advertised across the UK, 23.1% of ticket-holding passengers were between 5 and 15 years of age. In addition, Merkur said that the content and design of the ad had no specific appeal to under 18s, and an “over 18” symbol was included.

“We considered that in areas where there might be a concentration of people under 18 (for example on a bus route which served schools) the proportion of under 18s in the ad’s audience might be higher than 25%. However, on the particular bus route identified by the complainant, the highest percentage of child-fare paper tickets issued was 15% during term time,” the ASA said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK ASA Clears Merkur Over Bus Ticket Promotion

Continue Reading
Advertisement
NSoft

Trending