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Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soar



Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soarReading Time: 2 minutes


“A brilliant opportunity to showcase the huge on-going programme of innovation and investment taking place at Novomatic UK” is how Ian Shreeve, Sales and Marketing Director responsible for both Astra Games and Bell-Fruit Games, chose to describe the company’s presence at last week’s ICE London, the world’s biggest gaming event.

Novomatic UK used ICE to unveil the sit down version of the Prismatic digital gaming terminal, a launch which has had an immediate and significant impact on the order book. “Our presence at ICE has helped take the number of orders received since the official launch of Prismatic less than a month ago to in excess of 1,600 units ” stated Shreeve. “We are now in full production through to May and gaining new orders on a daily basis due to the unrivalled combination of cabinet, technology and quality content which is connecting with players across the UK street market.”

The sit down version of the Prismatic enables players to enjoy the game playing experience in supreme comfort. Available in both Category C and B3 formats, the Lo Boy Prismatic features a lower height level, slant top cabinet which enables operators to position the game in the mid-floor of an AGC without interrupting the venue’s sight lines.

He added: “Our content delivery strategy of drawing on games from Astra, Bell-Fruit, Novomatic, Innov8 and Harlequin is working. The proof is in the cash box which on average is up by 40 percent across Pub Retail, a stand-out success story that has been secured without cannibalising revenue from other machines. The evidence suggests that by ensuring that the game content is fresh and different that we are attracting lapsed and in some cases new players on to the terminals.”

Ten new Prismatic game titles were showcased, fully tested and ready for deployment in the coming weeks across both B3 and Cat C formats. Ian Shreeve believes the delivery of the experience is a key feature. “Consumers are accustomed to a high definition experience and their expectations to be entertained are high” he stated. “The quality of the Prismatic monitors are in line with the standards we are all accustomed to at home. We can’t expect players to part with their hard earned leisure spend for something which doesn’t meet the standards they are use to either at home or when participating in other forms of entertainment.”

In keeping with its commitment to meet the needs of all sectors of the UK market, Bell-Fruit’s Category C analogue game, Gold Rush, extended the brand’s run of approvals with the next model in the pipeline, Batman v Joker also receiving positive feedback. Export success saw advanced orders for Bell-Fruit’s Prismatic Big Bonus Wheel and the Multi-Player Batman, both for the Dutch market.

Reflecting on the presence at ICE, Ian Shreeve concluded: “I think the industry saw Novomatic UK at its very best. In addition to product for AGC and Single Site the casino team must take huge credit for fantastic innovations such as The Wall – Joker, which has taken the casino experience to another level and for the Big Bonus Wheel which was available in three versions. One last congratulations should go to the stand team of 40 who were tasked to build and break down the products and did an outstanding job, enabling Novomatic UK to make a huge impression at such an important global event.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Novomatic UK ‘deliver the experience’ at ICE as Prismatic orders continue to soar

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Industry News

Metric Gaming provides Sportsbook to ManiSol Gaming




Metric Gaming provides Sportsbook to ManiSol GamingReading Time: 2 minutes


Metric Gaming confirms sportsbook launch for, ManiSol Gaming’s Northern European focussed Pay N Play® casino and sports betting brand.

Through a 2019 partnership with Together Gaming,’s customers benefit from some of the best casino game and content providers in the industry with the convenience of instant, hassle-free deposits and withdrawals. Metric’s modern sportsbook proposition is an exciting addition to a brand that is looking to do things differently.

Speaking about the successful launch, Metric Gaming’s CEO Martin de Knijff said:

“We have been impressed by the whole ManiSol team from the start. We are excited about the potential of InAndOutBet and grateful for the trust ManiSol have shown in us and our product to deliver an important vertical for their growth plans.

This launch, our first full sportsbook, is a significant milestone for Metric and we are eager to showcase our unique capabilities. InAndOutBet will benefit from a best-in-class sportsbook proposition that will be fully localised in each country the brand operates, with negligible incremental costs for each new configuration.

Crucially, this includes pricing autonomy for every market, every selection on the sportsbook. This is so important for international brands these days due to the conflicting taxation rules introduced internationally. This will be a significant competitive advantage over their rivals, and we’re excited to have the opportunity to contribute to ManiSol’s success.”

Erik Gilstring, COO at ManiSol Gaming added:

“At first, we were unsure of using an untested sportsbook product. However, once we met the team at Metric and saw the capabilities of their products, we were excited to have access to this new technology.

We are confident we have secured the most modern sports betting product available on the market for our customers and are pleased to have added another high quality, innovative vertical to our growing brand.”

Metric Gaming is licensed and regulated by the UK Gambling Commission and holds a Class 4 Gaming Licence from Malta’s Gaming Authority.

For more information please visit

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Metric Gaming provides Sportsbook to ManiSol Gaming

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Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft) 




Reading Time: 2 minutes


The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe.


On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the Gambling And Casino Games Via Social Media And Online Technologies (Large Room: Opal, Topaz, Quartz)”.

As mentioned in earlier press releases, will bring a brand new format of speeches and more trending themes as it did in the early years.

Among the leading experts that will share their latest information, you have the opportunity to hear more about the sports betting industry from Zlatan Omerspahić – NSoft, who will also be moderating the panel.

Zlatan Omerspahić has a Ph.D. in Commercial law, Corporate governance, Contract law, Regulatory issues and is currently serving the role of Data Protection Officer at NSoft.

He has graduated the Faculty of Law at the University of Zenica and has held several compliance-related roles at Sberbank and Hypo Alpe-Adria-Bank.

He is responsible, loyal, dedicated and eager to learn about innovative things.

Just recently, Zlatan has been shortlisted at the Global Regulatory Awards 2019 in the category: Data Protection Officer or Team of the year.

 Do not miss this unique opportunity to learn and networking with the leaders of the industry.

Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!

Here is a testimonial that has been left by Tal Zamstein, one of the attending delegates of the 2019 edition of Prague Gaming Summit:

It was great to have the operators and suppliers with the presence in the CEE territories under one roof. It is always very useful to discover the challenges and see the trends of the industry in the newly regulated markets.

Tal Zamstein

Group Head of Gaming at Fortuna Group

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Prague Gaming Summit 2020 moderator profile: Zlatan Omerspahić (Head of Legal and Compliance, Data Protection Officer at NSoft) 

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Industry News

1xBet becomes the title partner of NAVI




1xBet becomes the title partner of NAVIReading Time: < 1 minute


1xBet, one of the leading betting platforms in the world, became the title partner of our esports club. The cooperation agreement is expected to last for 1 year and will be valid until December 31, 2020.

If I had only recently been told that NAVI would work with 1xBet, one of the largest betting companies in the world, a partner of such an iconic club as FC Barcelona is, ​​I would not believe it. Now it has become a reality and the partnership between Natus Vincere and 1xBet inspires us incredibly. Welcome to #navination! – said, Yevhen Zolotarov, CEO Natus Vincere.

The agreement provides 1xBet support for NAVI teams in various esports disciplines. We plan to create a number of powerful marketing activities and campaigns with 1xBet for our fans.

1xBet is an international gaming betting company with over 12 years of experience in the industry and has offices in Europe, Asia, Africa and Latin America. Previously, the company entered into agreements with a number of well-known organizations, including the Spanish La Liga, the Italian Serie A, and the FC Barcelona.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 1xBet becomes the title partner of NAVI

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NSoft at ICE2020


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