Connect with us

Industry News

How liberal will the Swedish gambling market really be?

Published

on

Reading Time: 3 minutes

 

Since the plans for liberalization and licensing were announced, casino marketing has become a huge public issue in Sweden. That’s not surprising. In a country that has sought to police public morality so tightly, for so long, some pushback is to be expected.

In February 2019, the government made a strong statement, warning operators against adopting “aggressive” marketing strategies to capture market share in the fledgling market.

Concerns have regularly been raised in the Swedish media regarding safeguards for problem gamblers and younger people, as well as the general promotion of casinos as legitimate businesses. It’s a cultural challenge for the companies as well as Swedish society, so which way will the market go?

Casino marketing: what does the law say?

What we know right now is that the regulations introduced in late 2018 to put online gambling on a firmer footing say relatively little about marketing methods.

Instead, they focus on taxation, age limits, and the licensing process. The focus is more on creating “safe spaces” for gambling, rather than telling operators how to promote their businesses.

So, there will be quite tight limitations on the welcome bonuses available from licensed operators (Spelinspektionen.se – last update 2019-01-31), as well as the types of bonuses and deals available to regular customers. The idea is that casinos elsewhere have sometimes taken these promotions too far, giving players an unrealistic sense of potential winnings, while exploiting vulnerable people.

But this leaves out a large chunk of online casino marketing, as well as member benefits like sports tickets. So while bonuses are going to be restricted, expect to see plenty of creative promotional ideas emerging to compensate.

What about advertising? Has Sweden got the balance right?

Most importantly, the new regulations are a bit unclear about the role of advertising. And with bonuses taking a back seat, this could mean that casino operators will leverage ads in greater occurrence instead.

This could lead to an epidemic of glitzy, visually seductive ads, targeting the impulses of potential customers. But things could be more laid back as well.

Remember, the Swedish casino regulations stipulate harsh fines for breaching license guidelines, sometimes reaching as much as 10% of a company’s turnover. That’s pretty uncommon elsewhere in the gambling world, and we can’t be sure how it will affect the way casinos operate.

So the future is unclear. Sweden could head towards a zero advertising model (similar to Italy), or relax its attitude towards marketing (as with the UK). But the smart money is on a slow liberalization of the way casinos are promoted.

Sweden is lukewarm about gambling, but the direction of travel is clear: It’s a market Stockholm wants to encourage, and advertising is a key part of the picture.

Licensed online casino operators in Sweden

2 months have passed since the re-regulation of the market and so far, 69 companies have been granted a Swedish casino license. It’s a mix of old companies such as Betsson and Unibet and new sites, such as the Swedish casino Dreamz, that was granted a license at the end of 2018.

When speaking to the people at Dreamz.com regarding this huge change on the Swedish market they saw it as s positive development for both the casino industry in general and for Swedes and Sweden as a country.

Many of us at Dreamz have been in the casino business for over 10 years, and we believe this is what industry needs. Serious and legitimate companies will benefit alongside Sweden as a country, while operators that cannot deliver what is required to uphold the license requirement will disappear from the market. For one thing, responsible gambling is an issue that some companies need to make a better effort in, and as from 1 January 2019, this is a topic that will be of the highest priority and under the supervision of the Swedish gambling Authority, which is great for all parties.

 

 

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: How liberal will the Swedish gambling market really be?

Continue Reading

Industry News

NSoft`s Next Six enhances Balkan Bet’s Mobile app

Published

on

By

Reading Time: 2 minutes

 

Serbian Balkan Bet has extended the existing offer of virtual draw-based games. The players using Balkan Bet´s mobile app are now able to enjoy in Next Six.

Next Six enables players to bet which numbers will be drawn from the drum throughout the whole round providing the game with the characteristics of live betting – what makes it even more entertaining to the players. In combination with the channel of release – a Mobile app for Android – Next Six brings the joy of game and thrill of winning to the players. The players have a betshop in the palm of their hand.

“Balkan Bet and NSoft have long-lasting and successful cooperation behind numerous implemented products and projects. They have been using almost full NSoft’s product portfolio palette which includes omnichannel solutions for Sportsbook – In Play and Pre-Match betting together with Virtual Draw-based Games and Virtual Race Games. Balkan Bet was actually one of the first betting companies to introduce NSoft’s Mobile App Solution and offer it to its players. They constantly tend to enrich the offer with new features and products which keeps them way ahead of the competition raising the player hospitality and providing an advanced player experience. Working with Balkan Bet provides NSoft with a powerful platform to showcase its products to the end users and the mutual cooperation based on trust provides us with valuable market feedback.“ commented Dalibor Ostojić, Regional Sales Manager.

Draw-based games have made a long journey from manual to its virtual version. The virtualization has boosted this type of game in sense of speed and visual presentation making it become an essential type of game for every betting company.

Find out more on NSoft´s offer – book a meeting with NSoft´s Sales team or contact us directly at sales@nsoft.com.

About NSoft:

NSoft is an award – winning internationally recognized software solutions provider for the gaming and betting industry. The company has more than 200 employees and 100 companies as its customers, operating in 35 countries. Its product portfolio includes turnkey solution for managing betting business, retail and omni-channel solutions, virtual sports betting, sportsbook and draw based games.

Our unique approach to customers and creative software solutions positioned us as one of the top providers of innovative products for the gaming industry. We understand that strong and long-term partnerships are essential for further development, so we joined forces with the world’s leading sport data provider – Sportradar.

It is NSoft’s mission to provide betshop owners with powerful and visually appealing platform, amazing virtual games, and data-packed sportsbook, and help them grow their business.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft`s Next Six enhances Balkan Bet’s Mobile app

Continue Reading

Industry News

NSoft announced as GENERAL SPONSOR at MARE BALTICUM Gaming Summit 2019

Published

on

By

Reading Time: 2 minutes

 

MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards is the leading conference in the Baltic and Scandinavian region gathering region oriented operators, software providers, and industry regulators for a full day of learning and networking.

We are excited to announce that NSoft will join the sponsors’ list as General Sponsor.

NSoft is an award-winning internationally recognized software solutions provider for the gaming and betting industry. Its product portfolio includes a turnkey solution for managing betting business, retail and omni-channel solutions, Virtual sports bettingSportsbook and Draw based games.

Do not miss the chance to meet Mr. Omerspahic during the conference or if you need more information about NSoft, contact us at info@nsoft.com or sales@nsoft.com.

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and the agenda includes compliance panel discussions about the state of the gambling industry in Lithuania, Latvia and Estonia, presented by local regulators Lolita Sumskaite (Head of Unit at Ministry of Finance, Lithuania), Signe Birne (Lotteries and Gambling Supervisory Inspection of the Republic of Latvia) and Taivo Põrk (Ministry of Finance, Estonia).

Among the compliance panel discussion, the agenda also includes a special IMGL MasterClass™ which is titled as “It’s Hot in the Nordics: IMGL Mega-Panel” and will stress on regulatory Trends, IP blocking and payment blocking in Scandinavia. Among experts of the MasterClass, you will also find the Danish regulator, Birgitte Sand (Director of the Danish Gambling Authority), Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies) and Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling).

Tech and industry hot topics related talks include panel discussions about the future of the gambling industry, the innovations and use of CRM systems, the use of AI in the gambling industry, outsourcing, safe gambling, and the latest about AML/KYC.

Those interested in the D A CH region, will not be disappointed as the agenda once again features a compliance panel discussion about the German language speaking countries such as Germany, Austria, Switzerland and Liechtenstein, under the expert guidance of Dr. Joerg Hofmann (Partner at MELCHERS LAW).

You can Register here or View the Agenda for more details and speakers!

In 2019, the conference will include the inaugural Baltic and Scandinavian Gaming Awards which will recognize the top 21 companies in their respective categories for their hard work and commitment in the region. You can find more details about the shortlist and how you can take part in deciding the winners on the following page.

Browse the official event website here: www.marebalticumgaming.com

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft announced as GENERAL SPONSOR at MARE BALTICUM Gaming Summit 2019

Continue Reading

Industry News

Leaders Group, a new operating company which will bring Advance’s B2B sports, esports and gaming businesses under one umbrella

Published

on

By

Reading Time: 3 minutes

 

Advance Announces Formation of Leaders Group, a Global B2B Sports, Esports and Gaming Intelligence Platform and Appoints Warren S. Thune as CEO

Advance and its subsidiary, American City Business Journals, today announce the formation of Leaders Group, a new operating company which will bring Advance’s B2B sports, esports and gaming businesses under one umbrella, and the appointment of Warren S. Thune as Leaders Group CEO.

Leaders Group will build on the strong foundation that Sports Business Journal and Sports Business Daily have built over the last 20+ years as the authoritative voice in the business of sports. The group will also include Leaders, The Esports Observer and Newzoo. These trusted brands will continue to be led by their talented management teams, but will now work collaboratively to enhance and accelerate product development, provide superior access to their collective global data assets, and build and capitalize on an increasingly connected global professional network to better serve professionals in the sports and entertainment industries.

Mr. Thune joins from Gartner and CEB where he spent fourteen years in a series of executive roles culminating in serving as Group President, SaaS and Technology Enabled Services. Prior to Gartner, he was a Senior Partner at Oliver Wyman. Mr. Thune holds an MBA from The University of Chicago Booth School of Business and a BA from the University of Pennsylvania.

The addition of Mr. Thune and his business building experience will elevate the value proposition offered to Leaders Group’s customers through the enhancement of the group’s product and service offering, which includes:

  • Market Intelligence and Analytics – Critical and timely global data and intelligence needed to support daily business decisions.
  • Networks – Access and connectivity to globally relevant networks, such as league operators, team owners, facility operators, vendors, brands and merchants to facilitate knowledge sharing, best practices, commerce and opportunities across the global sports, technology, media and entertainment ecosystem.
  • Events – High value events with local to global perspectives through data-driven content and access to relevant industry thought leaders, practitioners and investors.
  • Media – Delivery of real-time news, insights and analysis from industry and functional experts.        

Whitney Shaw, CEO of American City Business Journals and Co-Founder of Sports Business Journal, will become Chairman of the newly established Leaders Group board of directors to which Mr. Thune will report.  Mr. Shaw said: “Warren is a talented executive with a strong track record of building high performing teams and businesses. The business models Warren has executed throughout his impressive career, his ability to manage a global organization and his experience implementing acquisition strategies make him the ideal individual for the role. By combining our media, events and analytics holdings under a single corporate entity, we will be able to more effectively serve a customer base that is increasingly trying to understand how to best operate in a more technologically connected sports and entertainment ecosystem.”

Janine Shelffo, Chief Strategy and Development Officer at Advance, stated, “The business of sports, esports and gaming is a multi-billion-dollar global business with significant unmet demand for more timely data and information and better intelligence to help participants optimize their businesses. We are enthusiastic about working with Warren and the Leaders Group team to seek additional investment and acquisition opportunities to create the most compelling and highest quality insights for clients in the industry.”

Warren S. Thune commented: “I am thrilled to be joining Leaders Group. This is an exciting opportunity to further enhance these industry leading companies and elevate our platform into the premier intelligence provider for global sports, esports and gaming professionals. I look forward to working with each of the Leaders Group businesses and their leadership teams to execute this vision.”

About Advance

Advance is a private, family-owned company that operates and invests in a broad range of media, communications and technology businesses globally.  The Advance family of companies includes Condé Nast, Advance Local, American City Business Journals, Leaders Group, 1010data, POP, Stage Entertainment and, upon the expected completion of its acquisition in Q2, Turnitin. Advance is also among the largest shareholders in Discovery, Charter Communications and Reddit. For further information, please visit www.advance.com

SOURCE Advance

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Leaders Group, a new operating company which will bring Advance’s B2B sports, esports and gaming businesses under one umbrella

Continue Reading
Advertisement
NSoft

Trending