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Parimatch’s new look packs a punch as the company teams with MMA legend, Conor McGregor

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“The ICE-ing on the cake of the launch campaign,” is how Sergey Portnov, CEO of leading global CIS gaming business Parimatch, has described the confirmation of their new ambassador, UFC and MMA champion Conor McGregor, as part of the company’s new brand unveiling which coincides with this year’s ICE London. The new look aligns with Parimatch’s focus on cutting-edge sports and will debut in every region the company operates in simultaneously on 6 February via multi-channel campaign across video, digital, and print adverts alongside a flash mob, billboards and a screening of the new video at show in London.

Since its humble beginnings 25 years ago, Parimatch has transformed into an international gaming network of more than 400 business units and Portnov claims the new branding reflects the bold look and values of the company which is set to make a significant impact at this year’s ICE London. The rebranding will be integrated across the whole business on Wednesday February 6 and on that day everything will change.

Commenting on the rebranding, Portnov explained: “We simply wanted to develop a brand that better embodies the values and personality of our customers and partners. To support the growth of the business we needed to reconsider how we see our customers, who they are, and what our brand is for them beyond just a betting platform. We’ve carried out a tremendous amount of work in exploring our target audience and customers. Using the research, we have been able to create a profile of our ‘typical customer’ who we have nominally named ‘Misha’. We wanted to create a brand that is relevant for Misha; one that is daring like he is; brave like he is; adaptive as he is; bright as he is.”

Parimatch developed redesign of new logo with the Ukrainian agency Banda, following an extensive search with a number of high profile  European and CIS branding agencies, impressed by Banda’s portfolio of exciting international brands and their approach to creating unique brands.

“We have timed the launch to coincide with this year’s ICE London and signing Conor McGregor as the first ambassador for our new brand is the ICE-ing on the cake of the launch campaign. Much like Parimatch, Conor McGregor dares to be different. He is a global icon that transcends sport and will lift our brand to new heights in the CIS region reflecting our style, which is best described as ‘dynamic’, ‘boldness’ and ‘motion’. We have aligned our look to the sports and brands that inspire our customers. Bringing more motion, dynamism and flexible layouts have helped convey and enhance Parimatch’s character across our digital platforms.” – Sergey Portnov.

The Cyprus-based company, which covers more than 20 sports and 60 countries, 200 leagues and 600 sporting events every day, developed new integrated communication campaign with the international marketing agency Digital Choo (DC), a strategic partner of Parimatch, which has expertise in the field of iGaming in the CIS region, Europe and Asia. In particular, as part of this campaign, DC shot an advertising video featuring professional athletes, recorded a unique soundtrack and integrated the symbols – vigorousness, ethos of sports and posing a challenge for stereotypes – into displays that correspond to global design trend lines at full breath were hidden. Now, due to elegant lines, acrid forms and vivid neon colors, the brand inspires to win at the first glance. As a result of cooperation, the brand launches a powerful integrated multi-channel campaign to show off new look, including a video advert, a new website, organizing a flash mob and plastering themselves across billboards.

Sergey Portnov concluded: “We want Parimatch to continue to stand out in the sector, inspiring and exciting our growing number of customers across the world. Our brave new look reflects Parimatch’s ambition of being more than just a bookie, but an empowering lifestyle brand; the go-to destination for the latest news, tips and content.”

To find out more about Parimatch’s partnership with Conor McGregor and watch the brand new video communication – visit their newly launched website https://parimatch.global/

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch’s new look packs a punch as the company teams with MMA legend, Conor McGregor

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European Roulette powered by NSoft concurring wide audience

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NSoft has released Roulette to its customers: Sima Communication (Lesotho), CG Bet (Cameroon), Dominican Gaming Systems (DGS) and Izi Paryaj (Haiti).

European Roulette is the latest release of NSoft, award-winning betting software provider. Simplicity of the game and the fact that it is widely recognizable are excellent preconditions for the success and acceptance of the product by punters. For now, the game is available in retail and soon will be also available on other channels.

First customers to whom the NSoft´s Roulette was released are Africa-based operators Sima Communication and CG Bet as well as Dominican Gaming Systems (DGS) and Haiti´s Izi Paryaj.

NSoft has officially presented its Roulette at ICE London 2019. The usage of the latest technologies breathes new life into this well known and popular casino game. NSoft´s vision of Roulette goes along with great design, colorful visuals and eye catching graphics. Visualisation also includes statistics of the draws that are calculated on a daily basis.

It is a simple game that enables players to place bets on different markets. The possible betting options are defined as: bet on a single number, various groups of numbers, the colours red or black, whether the number is odd or even, or if the numbers are high or low.

NSoft is attending Betting on Football event in London  – feel free to book a meeting with our representatives’ trough sales@nsoft.com.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: European Roulette powered by NSoft concurring wide audience

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BCLC Awards Pollard Banknote 10-Year Contract Extension

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Pollard Banknote Limited is pleased to announce a significant ten-year extension to its instant ticket games and related services contract with the British Columbia Lottery Corporation (“BCLC”). Under this agreement, which commenced on February 1, 2019, Pollard Banknote will continue to serve BCLC as a supplier of instant ticket games through December 31, 2028.

This agreement extends the successful and more than 30-year relationship between Pollard Banknote and BCLC, during which time we have provided everything from game design and instant ticket production to marketing support and strategic planning services. Over the course of this partnership, Pollard Banknote has helped the lottery achieve steady sales growth, including a 33% increase in instant sales over the past five years, which well exceeds the Canadian average of 20% over the same period.

BCLC is recognized for its innovative and progressive approach to instant ticket products, launching tickets featuring many of Pollard Banknote’s industry-leading innovations, including Scratch FX®, Jumbo Pop n’ Play™, PlayBook® Mini, pouched games, and various specialty inks. BCLC’s adoption of novel game concepts is well suited to their commitment to strengthen their core games and expand their product offerings to meet the expectations of their growing customer base. For example, the Lottery and Pollard Banknote are currently collaborating on a dynamic new Crossword ticket that will feature an integrated digital game play component to extend player excitement.

“BCLC is a long-valued customer and we are exceptionally proud of the strong partnership we have cultivated. We work hard to help BCLC delight its players with eye-catching and innovative products, and we are happy to see the results of these efforts pay off with consistent sales growth.” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “This contract extension demonstrates the productive nature of our collaborative relationship, and we are excited for the opportunity to continue to work with BCLC for many more years to come.”

 

About Pollard Banknote:

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.comhttp://www.pollardbanknote.com/.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BCLC Awards Pollard Banknote 10-Year Contract Extension

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Gaming Associates Europe Ltd approves Betinvest Lottery

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Gaming Associates Europe Limited, a reputable laboratory and accreditation agency in the UK, has approved the Betinvest’s new Lottery platform. With this certification, Betinvest can now supply its in-house Lottery solutions to both online and retail gaming operators in EU countries where local regulators do not require companies to carry out their own compliance checks.

“All of our games are developed in accordance with the applicable regulations and requirements. We are delighted to have been approved by Gaming Associates Europe Limited because the requirements that must be met to be granted UK certification are some of the most complicated. This confirms that our product is fair, secure, and has been tested to the appropriate standards,” commented the company’s VP of Business Development, Valentyn Kyrylenko.

Since becoming certified, Betinvest’s Lottery solutions have been integrated into the Stanleybet platform in Romania. Kyrylenko affirmed that the few first weeks of their cooperation have shown very impressive results and added, “Soon, the rest our games, such as Magic KENO, Roulette Lucky Wheel and Book of Six, will be certified too”.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming Associates Europe Ltd approves Betinvest Lottery

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