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Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

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Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards - Innovative Wins for PUBG Mobile, ViewSonic and BaiduReading Time: 3 minutes

 

Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences – Viral Nation Leverages Instagram, YouTube and other Channels

 

Viral Nation, one of North America’s fastest growing influencer marketing agencies, announced today that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu’s FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions — to websites and social media sites that present interactive components such as video, animation, blogs and podcasts — to other forms of user-generated digital communication.

Viral Nation’s AVA Digital Award wins included three Platinum wins and one Gold honor:

  • ViewSonic Holiday Campaign – 2019 Platinum Winner, Digital Marketing Campaign
  • PUBG Mobile Launch – 2019 Platinum Winner, Viral Marketing
  • FaceMoji Christmas – 2019 Platinum Winner, Social Campaign
  • PUBG Mobile Halloweek – 2019 Gold Winner, Interactive Brand Experience

Viral Nation promoted four new products for leading visual solutions provider ViewSonic. The campaign centered on YouTube and Instagram and featured a combination of macro and micro-influencers who developed unique content over two months. The content drove views and engagement among the followers for ViewSonic’s new products, and also resulted in them temporarily selling out of their gaming monitor on Amazon.

The PUBG Mobile launch was a multi-platform campaign to promote the wildly popular battle-royale game’s mobile version in the North American market. The viral marketing campaign exceeded expectations, resulting in 78.8 million total impressions and growing PUBG Mobile’s social followings organically with 35,000+ followers on Instagram and 90,000+ on YouTube in just 30 days. The PUBG Mobile Halloweek campaign was an experiential event produced by Viral Nation to generate interest in the mobile game’s latest update. The event featured life-sized versions of the iconic PUBG Mobile supply crate and the PUBG Mobile pumpkin car in Times Square. Participants competed in a Halloweek Screaming Challenge for prizes and several key influencers attended and promoted the event via their social networks. The experience drew in over 1000 participants and more than 460,000 social media impressions in less than a day.

The winning social campaign for Baidu’s FaceMoji keyboard drove global brand awareness and downloads before the holidays. Viral Nation activated six macro-influencers from around the world to sing “Deck the Halls” in their respective languages and styles. The influencers also showed fans how to send their song creation to friends via the FaceMoji app. The campaign produced 16 million views and 39.7 million clicks to download the app.

“We are pioneers in influencer-based viral marketing, and understand how to build strategic campaigns that drive brand engagement & ROI,” said Joe Gagliese, Viral Nation’s co-founder and managing partner. “We not only work with some of the largest brands in the world on their influencer campaigns, we also build creative and strategic plans for the social landscape as a whole. We use Instagram, YouTube and other channels as well as in-person experiences for strategic campaigns that garner impactful results. Congrats to our team on their amazing work with the ViewSonic, PUBG Mobile and Baidu’s FaceMoji campaigns.”

The AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. Winners were selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold winners can be found on the AVA Digital Awards website at www.avaawards.com.

 

About Viral Nation:

A global leader in social influencer marketing and social strategy, Viral Nation develops captivating marketing efforts for a broad roster of top brands. The full-service agency boasts one of fastest growth rates in the world and has executed hundreds of successful campaigns. The agency also owns Viral Nation Talent which represents athletes, celebrities, and influencer leaders in a variety of industries and across multiple social channels. Companies choose Viral Nation for its ability to connect them with social strategies that scale and for its trackable and ROI-based campaigns. Founded by serial entrepreneurs and social marketing pioneers Mathew Micheli and Joe Gagliese, Viral Nation has quickly become one of the most talked about agencies in the space. For more information visit www.viralnation.com.

 

Source: Viral Nation

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

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“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

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Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “The Godfather of Esports Racing” Takes Top Step at Millennial Esports

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TOM HORN GAMING Content Available In Portugal

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The award-winning, Malta-based outfit is set to expand its business reach into the regulated Portuguese market after the supplier has secured a certification to supply its content to operators in this jurisdiction.

The supplier’s Portuguese offering includes its highly popular titles such as 243 Crystal Fruits, Frozen Queen, or one of the latest additions Sherlock. A Scandal in Bohemia among many others. Tom Horn Gaming will now be able to work with both its existing and new customers who are licensed in Portugal.

Ondrej Lapides, CEO at Tom Horn Gaming commented on yet another milestone in the company’s growth strategy: ‘We have been massively pushing into new regulated markets worldwide and the Portuguese certification ticks yet another box to set our foot firmly in a market with huge business potential. We want as many people as possible to enjoy our games and we look forward to exploring more new ground in Portugal going forward.’

Currently, Tom Horn is compliant to supply its gaming products to operators in the UK, Lithuania, Alderney, Serbia, Belgium, Gibraltar, Latvia, Estonia, Malta, with a multiple new jurisdictions to follow suit.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: TOM HORN GAMING Content Available In Portugal

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Betfred USA and Elite Casino Resorts Sign Agreement for Iowa Sports Betting Operations

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World’s largest privately-owned retail bookmaker moves into US market in partnership with Elite Casino Resorts in Iowa.

 

Betfred, the world’s largest privately-owned retail book maker, and premier gaming and resort destination operator, Elite Casino Resorts have executed a technology and operations agreement for Sports Wagering for their Iowa customers.

Subject to regulatory approval Betfred will be offering Elite Casino Resort customers on premise, online and mobile wagering with a full suite of managed products which includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, as well as managed trading operations support. On July 11, 2019, the Iowa Racing and Gaming Commission approved Betfred Sports Iowa, LLC as an Out of State Vendor for Grand Falls Casino Resort, LLC.

With over 50 years of market leading experience in the sports betting industry, as reflected in the over 1,600 retail stores in the United Kingdom, Betfred seeks to bring a best in class sports wagering experience to the customers of Grand Falls Casino & Golf Resort in Larchwood, IA. Said Dan Kehl, CEO of Elite Casino Resorts, “We are excited to offer our guests another world-class product.  With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform.”

Fred Done, Chief Executive and co-founder of Betfred said, “I’m delighted to partner with Elite Casino Resorts in Iowaand we look forward to working with our new partners and sharing our joint expertise in what is a very exciting opportunity and market for Betfred.”

Betfred has partnered with SCCG Management in Las Vegas, led by its Principal Partner, Stephen Crystal, to represent the company in the US Native American and Non-Tribal gaming market development. SCCG is an internationally respected management consultancy focused on global sports betting, esports and the casino entertainment industries.

 

ABOUT ELITE CASINO RESORTS:
Elite Casino Resorts currently owns and operates three premier gaming and resort destinations in Iowa. The Kehl Family of Dubuque, IA, majority owners of Elite Casino Resorts, have been pioneers in Iowa gaming, awarded the first riverboat gaming operator’s license in Iowa on April 1, 1990 for the Dubuque Casino Belle, the first American-flagged vessel to offer gambling cruises in the United States.

ABOUT BETFRED:
The company was founded by brothers Fred and Peter Done who started with just one shop in Salford in 1967. Back then Betfred differentiated itself by offering excellent customer value and excellent service and those principles are still at the heart of the business now. Operating across multiple gaming channels including 1600 retail stores, Online & Mobile, positions the company as a leading gaming technology vendor. Built over years of experience providing industry leading in-person and digital betting services, Betfred is poised for an expansion into the American market through SCCG Management. Headquartered in Warrington in the United Kingdom. Betfred have an extensive sponsorship portfolio including the World Snooker Championship, in golf the British Masters, World Matchplay Darts, Rugby League’s Super League and Betfred is the Official Bookmaker of Royal Ascot.

ABOUT SCCG:
SCCG specializes in the investment in and development of worldwide brands, governmental and regulatory management support, intellectual property, and strategic business development within international land-based casinos, sports wagering, internet gambling, gaming, esports and entertainment markets.

 

Source: SCCG Management, LLC

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betfred USA and Elite Casino Resorts Sign Agreement for Iowa Sports Betting Operations

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