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Totolotek becomes main sponsor for the Polish Cup Football

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Totolotek becomes main sponsor for the Polish Cup FootballReading Time: 2 minutes

 

The Poland-based betting company Totolotek SA has signed an agreement with the Polish Football Association (PZPN) to become the title sponsor of Polish Cup football tournament.

This is the biggest sponsorship deal in the history of both Totolotek and the Polish Cup. Now the winner of the Totolotek Polish Cup will get a record PLN 3 million.

A number of dignitaries participated in the ceremony of signing the contract that took place in Warsaw at the National Stadium. Among the participants were Zbigniew Boniek—president of PZPN, Adam Lamentowicz—president of Totolotek SA, Maciej Sawicki—secretary general of PZPN and Mariusz Rzeczkowski—marketing director of Totolotek SA.

“A very important element of our company’s mission is to support the development of Polish sport. The Polish Cup, a tournament in which more than 1,000 teams take part every year, perfectly fit into this mission. We are a long-term partner and we believe that the Polish Cup will be an event whose popularity will grow. In addition, our brand becomes more recognisable, we reach a wider audience”—stated Adam Lamentowicz, President of Totolotek SA.

This year, the team that manages to win this Polish Cup will win a substantial sum of PLN 3 million. It is three times more than in previous years. In addition, the winner will play in the qualifying round for the European League. So there is something to fight for.

“The Polish Cup, or the Tournament of a Thousand Teams, has been igniting the emotions and imaginations of all clubs throughout the country. The most common in Poland, exciting games with a fantastic finale at PGE in Warsaw, show the power and splendor of this event. Their uniqueness lies also in the fact that only here the amateur and professional teams compete. The Polish Cup is a joy not only for the fans of the best eleven, but also specific profits for the teams that will compete in the cup games at the most. Among other things, thanks to such a titular sponsor as Totolotek, we can duly reward Polish Cup participants” Zbigniew Boniek, the President of PZPN, emphasised.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Totolotek becomes main sponsor for the Polish Cup Football

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Sweden to Consider Online Casino Advertising Ban

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Sweden’s government is going to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise in addiction, sending shares in the sector lower.

At the start of the year, Sweden tightened the rules for gambling firms and called on the industry to put in place a code of conduct to protect vulnerable consumers. But measures have not gone far enough.

“There is scope for the commissioner to recommend a total or partial ban on gambling advertising,” Minister for Public Administration Ardalan Shekarabi said.

The commission’s remit will include looking at whether to treat advertising of online gambling in the same way as adverts for alcohol and tobacco, limits on advertising bonuses, jackpots and free-plays and whether to limit advertising during live sporting events such as football matches.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sweden to Consider Online Casino Advertising Ban

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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GambleAware has Launched “No Bet Inn” in Liverpool as part of Bet Regret campaign. The Bet Regret campaign aims to give support for the young men aged 16–34 who gamble regularly. New research conducted for GambleAware revealed that 58% of 18–44 year-old male sports bettors agree that they make impulsive bets in the heat of the moment.

“Some of my fondest memories of playing football were with Liverpool, so it was great to have a chat with fellow fans and watch the current team play, and it was genuinely nice to watch a full match in the No Bet Inn without the distraction of a mobile in anyone’s hand. No checking Instagram, no updating Facebook and crucially, no betting in-play or whilst drinking. It’s crazy to see the number of fans placing ill-considered bets and regretting it afterwards, so it was great to remind people to think twice before betting, avoid Bet Regret and just enjoy the game,” Garcia, famous football player said.

Marc Etches, CEO of GambleAware, said: “We created the No Bet Inn as a demonstration of our Bet Regret campaign and to make football fans think hard about their betting habits. At the No Bet Inn, people could enjoy the game and avoid BetRegret. The is one part of a national campaign for safer gambling which launched in February to raise awareness of behaviours that people might not always recognise as impulsive or risky, such as sports betting when drunk, bored or chasing losses.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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Nielsen Releases “Esports Playbook for Brands” 2019

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Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands.

According to Esports Playbook for Brands, non-gaming brand involvement in esports has increased by 13% over the past year. Mainstream brands outside of traditional video game brands are entering the space.

Nielsen points out that 90% of U.S. esports viewers on Twitch can name at least one non-gaming sponsor; 70% of U.S. Twitch users spend more time engaging with esports than they do with traditional sports.

“Esports fans respect and welcome those brands that embrace what they already love, and get the need for the revenue and exposure that sponsors, distributors, and content creators bring with them,” says Bobby Sharma, founding partner of the Esports advisory firm Electronic Sports Group, in the playbook.

“But they also know when they are being used as test subjects… and that is where things can go awry,” he adds.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nielsen Releases “Esports Playbook for Brands” 2019

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