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planetwin365: a new reality that starts from Logo and Brand Identity

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planetwin365: a new reality that starts from Logo and Brand IdentityReading Time: 2 minutes

 

The company presents its new corporate logo, developed by Ogilvy. Entertainment and user experience for an integrated multichannel overall approach

 

A stronger, more defined, reliable and entertaining identity, fully oriented towards a unique user experience. These are the major highlights from which planetwin365’s renewal begins. A process based upon a completely new brand identity which in turn defines the positioning of the Brand, one among the most dependable operators in the Italian market.

A renovation wisely expressed by the new brand image, developed by Ogilvy, that starts from a fine crafted wordmark – quite endearing and modern – to better outline a more client oriented approach. An idea well reaffirmed by the “planetwin” writing in the foreground, apt to underline the centrality of the “game planet” concept, whose main actors are: client and game experience.

We’re delighted and proud to present ourselves to customers with this completely new brand identity, symbol of a new corporate path undertaken by the current management, characterized by a perfect compliance and reliability” – states Francesco Graziano, Chief Marketing Officer of the new SKS365, Company owner of planetwin365 adding: “A friendly and intuitive image, that reflects the pillars on which the positioning strategy of planetwin365 lies: entertainment, innovation, accessibility, safeguard of players”.

The new brand identity, whose development was assigned to Ogilvy by way of open bid, is conceived in order to be fully responsive and can be adapted to a multichannel offer.

In line with more modern communication strategies, the new image of planetwin365 presents itself as flexible and modular, able to foresee the different point of contact with the customers. This approach allows to treat in a more targeted way – from shop signboard to the badge of an application – by utilizing and staying within the same symbolic ecosystem, in order to fully apply a precise multichannel strategy.

We’re very satisfied by the confidence establish with SKS365 and for having had the chance to elaborate such a modern take on the transformation of planetwin365”, stated Michael Berger, Head of Business at Ogilvy.

The new identity of planetwin365 will involve all the activities of the Brand, including the media campaign, with the new logo, and will run on tv, radio, on and offline sports magazines and websites with the usual but very coherent claim: “Il nostro gioco è di un altro pianeta”, “Our Game is from an other Planet”.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: planetwin365: a new reality that starts from Logo and Brand Identity

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New partnership of EGT Interactive with the esteemed operator Videoslots

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New partnership of EGT Interactive with the esteemed operator VideoslotsReading Time: 1 minute

We are delighted to announce that the high value casino operator Videoslots has integrated our well-known and preferred content. This partnership has a big importance for our company as it gives us the opportunity to strengthen our positions as a leading provider in territories with big potential. As a first step we will launch our high-quality content in the so called .com territories, covered by our new partner.

Todor Zahariev, the Managing Director of EGT Interactive, commented: “As an ambitious company we are very proud, that Videoslots put faith in our reliable and top-notch content. This partnership is a strategic step, as in accordance to our long-term development strategy to enter new markets, we are expecting our successful partnership to expand also in Sweden. Territory, which we consider as top priority. Sharing common values such as security, excellence, integrity and passion, we believe that we will be a great partner for Videoslots and will be able to deliver the ultimate experience to their dedicated players.”

What the Management of Videoslots commented: “The Videoslots team is continually striving to become the world’s biggest and best online casino and we have ensured our players have access to even more high-quality games than ever with this deal. EGT Interactive’s quality portfolio is full of exciting games blended together with immersive graphics, exciting maths models and engaging narratives. Our players are sure to love our latest editions.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New partnership of EGT Interactive with the esteemed operator Videoslots

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Spain’s Ombudsman Calls for Gambling Ad Ban

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Spain’s Ombudsman Calls for Gambling Ad BanReading Time: 1 minute

 

Francisco Fernández Marugán, Spain’s acting Civic Ombudsman, has recommended the Spanish government to issue a complete ban on advertising gambling products and services. Marugán addressed the recommendations to the Ministries of Finance and Health, Consumer Affairs and Social Welfare.

The ban would mean that operators would be prohibited from displaying any form of broadcast pertaining to gambling products and services before a particular time, in addition to the prohibition of celebrity endorsements and gambling signage at sporting events.

Marugán has stated that any operator found to be in contravention of the proposed ban could result in the cancellation of an operator’s license, however, this can only be justified if a total ban is imposed.

Marugán considers that the advertising of gambling and bets “should not be considered protected in the freedom of business, as it is not in products such as tobacco or addictive substances.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Spain’s Ombudsman Calls for Gambling Ad Ban

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Authentic Gaming Partners with Volcanobet

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Authentic Gaming, the Malta-based gaming solutions provider, has signed a deal with Volcanobet, the leading Montenegro online sportsbook and casino provider. As per the deal, Authentic Gaming will be the exclusive provider of live casino games to Volcanobet.

Volcanobet can now access the Authentic Gaming’s full suite of games including Authentic Roulette, Blaze Roulette, Casino Floor Roulette and Live ARENA games.

“We really enjoy creating solutions for niche and emerging markets which is why I’m delighted that we can demonstrate our full capabilities to Volcanobet, a company that has proven to be a real market leader. To be the exclusive partner of Volcanobet is also a fantastic opportunity for us to help create a new trend within the Montenegro player community and we can’t wait to play such an integral role in the company’s future strategy,” Jonas Delin, CEO, Authentic Gaming said.

“We are famed within Montenegro for providing the best online betting and casino product in the market. Adding Authentic Gaming to our portfolio ensures that we are continuing our position as market leader whilst evolving our product range to provide more choice, added excitement and bespoke solutions to keep our players coming back. This is especially interesting as the Montenegrin market is very receptive to roulette, and we will now be working with a live roulette provider that offers that widest variety in the industry,” Sveta Vasiljevic, CEO, Volcanobet said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Authentic Gaming Partners with Volcanobet

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