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LOOT.BET and UCC Sign Exclusive Collaboration Agreement

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LOOT.BET and UCC Sign Exclusive Collaboration AgreementReading Time: 2 minutes

 

Bookmaker LOOT.BET has become the General Partner of UCC, a company which specializes in broadcasting and organizing esports events for professionals across popular disciplines. The cooperation is exclusive and is to last until February 2020.

 

Under the agreement, UCC will update their own studios design using LOOT.BET corporate identity elements. The company will also implement the bookmaker’s promotional materials into all their esports broadcasts and launch LOOT.BET dedicated activities on their streams and social media.

The agreement is a development of the previously established relations between LOOT.BET and UCC. The companies are working closely on conducting professional Counter-Strike: Global Offensive and Dota 2 events. Earlier this winter, LOOT.BET stood as the title sponsor for Bullet Blizzard tournament as well as LOOT.BET/CS and LOOT.BET/dota leagues with a total prize pool of over $250,000 in the presence of renowned teams.

The list of the companies’ joint projects also includes the LOOT.BET Cup #2, LOOT.BET Invitational, and LOOT.BET Holiday Cup events. In addition, UCC promoted LOOT.BET on their streams from third-party events, such as the recent iBUYPOWER Masters IV CS:GO tournament featuring a massive $250,000 prize pool.

“We have really huge plans for this year. Among other things, we will redesign our studios, introduce new editing technologies for live broadcasts, organize and cover many new and exciting tournaments. Collaboration with LOOT.BET will help us to ensure the highest possible quality of our contents and services, and we’re double pleased to have them as our General Partner as they have repeatedly proven themselves to be a great associate”, comments Dmitry Ryazantsev, Head of the UCC studio.

“Cooperation with industry recognized brands such as UCC allows us not only to capture target audience’s attention but also demonstrate our openness, reliability, and love for esports. We are totally confident that our partnership with UCC will positively affect the public attitude to betting and will make us even closer to our existing and potential users”, adds Paul Brel, Head of PR of Livestream Ltd, the operator of LOOT.BET.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LOOT.BET and UCC Sign Exclusive Collaboration Agreement

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Sweden to Consider Online Casino Advertising Ban

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Sweden’s government is going to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise in addiction, sending shares in the sector lower.

At the start of the year, Sweden tightened the rules for gambling firms and called on the industry to put in place a code of conduct to protect vulnerable consumers. But measures have not gone far enough.

“There is scope for the commissioner to recommend a total or partial ban on gambling advertising,” Minister for Public Administration Ardalan Shekarabi said.

The commission’s remit will include looking at whether to treat advertising of online gambling in the same way as adverts for alcohol and tobacco, limits on advertising bonuses, jackpots and free-plays and whether to limit advertising during live sporting events such as football matches.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sweden to Consider Online Casino Advertising Ban

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret CampaignReading Time: 1 minute

 

GambleAware has Launched “No Bet Inn” in Liverpool as part of Bet Regret campaign. The Bet Regret campaign aims to give support for the young men aged 16–34 who gamble regularly. New research conducted for GambleAware revealed that 58% of 18–44 year-old male sports bettors agree that they make impulsive bets in the heat of the moment.

“Some of my fondest memories of playing football were with Liverpool, so it was great to have a chat with fellow fans and watch the current team play, and it was genuinely nice to watch a full match in the No Bet Inn without the distraction of a mobile in anyone’s hand. No checking Instagram, no updating Facebook and crucially, no betting in-play or whilst drinking. It’s crazy to see the number of fans placing ill-considered bets and regretting it afterwards, so it was great to remind people to think twice before betting, avoid Bet Regret and just enjoy the game,” Garcia, famous football player said.

Marc Etches, CEO of GambleAware, said: “We created the No Bet Inn as a demonstration of our Bet Regret campaign and to make football fans think hard about their betting habits. At the No Bet Inn, people could enjoy the game and avoid BetRegret. The is one part of a national campaign for safer gambling which launched in February to raise awareness of behaviours that people might not always recognise as impulsive or risky, such as sports betting when drunk, bored or chasing losses.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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Nielsen Releases “Esports Playbook for Brands” 2019

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Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands.

According to Esports Playbook for Brands, non-gaming brand involvement in esports has increased by 13% over the past year. Mainstream brands outside of traditional video game brands are entering the space.

Nielsen points out that 90% of U.S. esports viewers on Twitch can name at least one non-gaming sponsor; 70% of U.S. Twitch users spend more time engaging with esports than they do with traditional sports.

“Esports fans respect and welcome those brands that embrace what they already love, and get the need for the revenue and exposure that sponsors, distributors, and content creators bring with them,” says Bobby Sharma, founding partner of the Esports advisory firm Electronic Sports Group, in the playbook.

“But they also know when they are being used as test subjects… and that is where things can go awry,” he adds.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nielsen Releases “Esports Playbook for Brands” 2019

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