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Age of the Gods Series Shows Playtech Can Create Its Own Icons

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Age of the Gods Series Shows Playtech Can Create Its Own IconsReading Time: 3 minutes

 

It’s been a few years now since Playtech lost the rights to using Marvel superheroes to brand its headline online slot games. The story is complicated, but essentially Disney did not want to be associated with casino games, and subsequently would not renew the contract with Playtech when they purchased Marvel back in 2009. The licensing expired in March 2017 (it was a long-term agreement with Marvel), leaving Playtech with a big gap in its slot library.

As any followers of Playtech will know, they followed a two-pronged approach to replacing Marvel games. The first was to court DC Comics (essentially, Warner Bros) and instead use their superhero creations to brand a ton of games. Everything from modern movies like Justice League and Suicide Squad to the vintage Batman TV series has been covered.

AOTG has directly replicated Marvel

However, the second tactic by Playtech was to bring a whole new branding with the Age of the Gods series. Many of the AOTG games are almost identical to the Marvel slots. For example, AOTG Prince of Olympus is based on the Incredible Hulk, and the original Age of the Gods slot is based on X-Men.

While some movie fans will enjoy the excitement of seeing new DC-branded slots rolling out at Playtech casinos like William Hill and Slots Heaven, which you can learn more about at uk-online-slots.co.uk, there is nevertheless a growing fanbase for the AOTG series. Indeed, going by the prominence given to AOTG games on most sites, it is clear players are voting with their gameplay time.

 

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So, what makes AOTG better than DC Comics slots? It is, of course, a matter of subjective opinion, but some would argue that AOTG have struck the right balance between simplicity and excitement. The bonus features, while both lucrative and eye-catching, don’t rely on meaningless flashy images, nor is there unnecessary filler in the game. The point is that a nice balance has been made between branding and gameplay.

DC Games can have too much filler

Of course, that doesn’t mean that Playtech have completely dropped the ball with DC Comics games. They have attained a good level of popularity with players, although perhaps not having the same impact as Marvel games did. Yet, while you can see the positive side of branding from a developer’s perspective, after a while the movie content in the form of clips and audio gets a bit boring and unnecessary. Playing a session of, for example, Batman Begins slot can expose players to the same clips from the movie over and over again.

 

Indeed, buoyed by the success of the original handful of AOTG games, Playtech has moved to launch a few new additions to the collection in the last few months. It remains to be seen if AOTG Medusa and Monsters, Mighty Midas or Rulers of Olympus will stand the test of time, but they are adding value to a collection that has become a huge part of Playtech’s repertoire in a reasonably short period of time.

Moreover, because the AOTG series draws on Greek myths, it has a wide tapestry of themes, stories and ideas to draw inspiration from. Mythical slots are nothing new to be fair, but Playtech seems to have had the right approach by using this deep pool for great themes, without getting overly bogged down in the ‘story’. It seems to be working so far, with Age of the Gods meaning players aren’t missing those Marvel slots at all.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Age of the Gods Series Shows Playtech Can Create Its Own Icons

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret CampaignReading Time: 1 minute

 

GambleAware has Launched “No Bet Inn” in Liverpool as part of Bet Regret campaign. The Bet Regret campaign aims to give support for the young men aged 16–34 who gamble regularly. New research conducted for GambleAware revealed that 58% of 18–44 year-old male sports bettors agree that they make impulsive bets in the heat of the moment.

“Some of my fondest memories of playing football were with Liverpool, so it was great to have a chat with fellow fans and watch the current team play, and it was genuinely nice to watch a full match in the No Bet Inn without the distraction of a mobile in anyone’s hand. No checking Instagram, no updating Facebook and crucially, no betting in-play or whilst drinking. It’s crazy to see the number of fans placing ill-considered bets and regretting it afterwards, so it was great to remind people to think twice before betting, avoid Bet Regret and just enjoy the game,” Garcia, famous football player said.

Marc Etches, CEO of GambleAware, said: “We created the No Bet Inn as a demonstration of our Bet Regret campaign and to make football fans think hard about their betting habits. At the No Bet Inn, people could enjoy the game and avoid BetRegret. The is one part of a national campaign for safer gambling which launched in February to raise awareness of behaviours that people might not always recognise as impulsive or risky, such as sports betting when drunk, bored or chasing losses.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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Nielsen Releases “Esports Playbook for Brands” 2019

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Nielsen Releases “Esports Playbook for Brands” 2019Reading Time: 1 minute

 

Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands.

According to Esports Playbook for Brands, non-gaming brand involvement in esports has increased by 13% over the past year. Mainstream brands outside of traditional video game brands are entering the space.

Nielsen points out that 90% of U.S. esports viewers on Twitch can name at least one non-gaming sponsor; 70% of U.S. Twitch users spend more time engaging with esports than they do with traditional sports.

“Esports fans respect and welcome those brands that embrace what they already love, and get the need for the revenue and exposure that sponsors, distributors, and content creators bring with them,” says Bobby Sharma, founding partner of the Esports advisory firm Electronic Sports Group, in the playbook.

“But they also know when they are being used as test subjects… and that is where things can go awry,” he adds.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nielsen Releases “Esports Playbook for Brands” 2019

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Sports Betting Revenue of Rhode Island Rises in March

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Sports Betting Revenue of Rhode Island Rises in MarchReading Time: 1 minute

 

Rhode Island has experienced a revenue increase in March. However, the figures are still below the expectations.

Sportsbooks have featured the NCAA basketball tournament March Madness and earned US$1.54 million.

Current regulations establish that Rhode Island takes more than half of all sports betting revenue. Profits rose in March along with the number of bets made, with US$23.6 million wagered and US$22 million paid out.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports Betting Revenue of Rhode Island Rises in March

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