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Zitro: Combining science and art to achieve gaming synergy

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As the varied sectors of the global gaming industry prepare to meet at this year’s ICE London, the world leading developer, Zitro Gaming highlights the importance of creative content experiences and teamwork regardless of whether its for land-based, online or social verticals. Talking ahead of the company’s showcase on Stand: N6-160 in London, Johnny Ortiz, founder of Zitro, explores the relationship between technology and ideas, the power of passion and why being one big family continues to drive Zitro’s success…

Zitro is a long term supporter of ICE London – how do you use the event to gain maximum benefit and what products are you bringing to the show?
Without a doubt ICE London is one of the most important events in our industry, and for us in particular, to show our current and future customers our full range of proven products as well as brand new releases. Visitors can see first-hand how well designed and executed our offering is and how it stands out compared to our competition, even to the most established suppliers. ICE also allows us to reiterate to the industry a compromise of delivering first-class service, adapted to our constant growing offering.

You have interests in both land-based and online – do you have separate creative teams for each sector or do they overlap and share ideas?
At Zitro we create gaming experiences. We then distribute the content through the various possible channels to reach the maximum amount of players, whether it’s land-based, online or social – the essence is the same, we just need to make the necessary adjustment required for each channel. For example, the gamification varies between social and land-based and we have people who create the experiences and then we have experts that adapt them to the channels. I don’t like to talk about different creative teams, as we are all one team. Zitro is one big family and we are all in the same boat rowing towards the same objective of becoming a global gaming leader.

How do you recruit the right talent to the various teams and where do you recruit from?
Despite the technical capacities of the personnel we recruit, we like to identify if a future employee shares our core values: Passion, Compromise, Team Spirit, Quality and Innovation. If a person has these values in their DNA, his or her adaptation to our organization will be much easier. In terms of how and where we recruit, it obviously depends on the country and the position we are trying to cover. Our experienced HR team figures out the best solution based on each vacancy we want to fill.

Can you describe a ‘normal’ day for the people working at Zitro?
The international growth means each and every one of us wakes up in the morning knowing about the progress that our colleagues have made on the other side of the oceans, allowing us to prioritize better and help each other. It provides true satisfaction to see how teamwork and compromise helped us to accomplish, in just a few years, what other companies took decades.

What’s more important technology or ideas?
This is a very interesting question, although not easy to respond to. A gaming experience is created based on science and art. Two components that can’t work without each other. Now, if you want to measure for every single game which one is more important, that is where it becomes very tricky. Experiences are based on emotional connections to human beings and this is where the limits between science and art become blurry. Now clearly, between ideas and technology one can’t work without the other, you first need an idea… without that, even the best technology can’t help. However, if you have a good idea and combine it with cutting edge technology, this is when you convert them into something great and this is where we put our focus at Zitro.

On a personal level where do you get your inspiration from – which personalities outside of the gaming sector would you describe as being inspirational and why?
During my career I had the privilege to get to know a lot of people that have inspired me along my journey, and who have motivated me in a way or another, but aren’t necessarily famous. To name a person that everybody can refer to due to his popularity worldwide and who has deeply affected me as a business person, I would name Steve Jobs. Two of our core values are also values that have marked his life: Passion and Innovation. His story is truly amazing, the way that he believed in and pushed innovation, even when others would call him crazy, has taken his companies to incredible levels of success. However, everything he has done, the things which went extremely well, as well as the ones that didn’t as much, he did with passion. He truly believed and felt the things he was doing and has fought for them, even when things were extremely complicated. I believe his passion acted as the engine of his success and is the real reason for it. I relate to him in this sense very much.

How has the industry changed over the years – are their fewer big personalities?  Is it more or less entrepreneurial in its outlook?
The leading suppliers of this industry have changed during the last decades, however we can identify a pattern that repeats itself: a dynamic company with solid leadership can be very successful until it is absorbed by a big corporation, as this is when the company’s culture and leadership gets diluted. At Zitro our challenge is to maintain a firm and clearly defined path, with a solid leadership that allows us to keep growing without the distortion that a lot of companies, victims of a consolidation, are suffering.

The gaming industry is the second fastest adopter of new technology, how do you keep ahead of the curve in terms of the advances that are being made and that are available?
As a manufacturer it is part of our obligation to be always on top of the latest and identify the best to make our products stand out from the rest. That includes technology of course. Nothing however can replace the science or the art I mentioned earlier to create a great game. However, a great game can be an extraordinary experience thanks to the technology we have available nowadays.

Would you say that delivering choice and variety represent the cornerstones of your game development strategy and if so what are the key demographics that you design for?
Offering a variety of options provides our customers the certainty that his or her investment is secure. But more than the variety, what really matters is the quality and if the products and that the content is adapted to the end user, or player, if you will. For example, whether it’s a product for a local player or for casinos with a higher component of occasional visitors.

How difficult is it to engage with Generation Z?  
The casinos face the challenge of being accepted by Generation Z as an attractive option for entertainment and not to be considered only a place for mature people. We as manufacturers have the obligation to help the casinos during this transformation by designing products that connect emotionally with the younger generations. At Zitro this is something that we always have in mind when creating products.

You put a lot of emphasis on customer service and attention – how does a growing international company deliver this on a consistent basis?
For an international company to be successful it needs to work as a local company in each country where it is present. This doesn’t mean necessarily that a physical office is needed in each country, but that you connect on a cultural level with your customers and speak their language. In addition, putting the necessary technical and human resource available to be able to attend the needs of the customers.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zitro: Combining science and art to achieve gaming synergy

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Ganapati to Launch Manny Pacquiao Slot Game in September

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Ganapati PLC is going to launch boxing legend Manny Pacquiao themed slot game in September. Proceeds from the game will go to the Manny Pacquiao Foundation, supporting children’s education in the Philippines.

The game’s focus on fighting represents the local communities’ fight for a brighter future, something that Pacquiao strives for in his role as a senator of the Philippines. Elected to the Philippine Senate in 2016, he was firmly established as a leading figure in politics.

“This opportunity is extremely exciting for us as it represents Ganapati’s considerable growth within the industry. We’re delighted to be involved in this project with the octuple champion Manny Pacquiao – a true global superstar. It is wonderful to know the extent to which Ganapati is now being recognised in the industry,” Juliet Adelstein, CEO of Ganapati Europe Holding and Ganapati Malta said.

“Manny Pacquiao has defeated countless powerful players in the past – no matter how strong his opponent, he always faces them head on and without fear. This mental strength of his can be seen not only in his role as a pro-boxer, but also as a politician and future leader of the Philippines. Manny Pacquiao is the most successful and respected athlete in Asia and an incredibly skilled and determined politician. It is an honour to be able to produce his official game,” Hayato Terai, CLO of Ganapati PLC and Ganapati Malta said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Ganapati to Launch Manny Pacquiao Slot Game in September

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iMovo becomes First Premier Implementation Partner for Zendesk in EMEA

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iMovo becomes First Premier Implementation Partner for Zendesk in EMEAReading Time: 1 minute

 

iMovo Ltd, an acknowledged leader in Customer Experience Management (CEM), Business Intelligence (BI), Workforce Management (WFM) and Artificial Intelligence (AI), is pleased to announce that it has achieved Zendesk Premier Implementation Partner status, the first such partner in the EMEA region to do so.

Building on its previous Premier Solution Provider status and having achieved a 100% successful track record of numerous implementations of the Zendesk customer service solution, iMovo’s Customer Service Engagement consultants underwent additional study and certification leading to the Premier Implementation Partner status.

With expertise across many industries and business functions, combined with a team of certified consultants, iMovo has helped organisations improve their customer service operations, foster satisfied customers and build loyal relationships as well as create new efficiencies and generate value and cost savings.

Commenting on this achievement, Emmanuel Buttigieg, Zendesk Line Advisor at iMovo said “This new status has us extremely happy and we see this as a clear sign of the commitment the two companies are making towards bringing cutting edge customer service across multiple markets including the UK, France, Malta, Italy, Greece, Cyprus, and Spain. Customer experience management has been a key focus for iMovo since its inception in 2010 and, with more than 60 successful projects under our belt, our team has demonstrated our vision, culture, and passion for customer experience and service management. As Premier Implementation Partners we look forward to continue working closely with Zendesk across the EMEA region.”

For more information please visit www.imovo.com.mt or send an email to info@imovo.com.mt.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: iMovo becomes First Premier Implementation Partner for Zendesk in EMEA

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Rush Street Launches Online Sports Bets and Casino Games on iOS Devices in Pennsylvania

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Rush Street Interactive has launched online sports bets and play casino games on iOS devices in Pennsylvania. Players are finally able to place online sports bets and play casino games on iOS devices, via Rush Street Interactive’s BetRivers.com and PlaySugarHouse.com sites.

The launch has been facilitated by GeoGuard Location Validator, a new app launched through a partnership between GeoComply, a geolocation specialist.

“As we launch our casino site today, we are excited to offer Apple users a way to enjoy the innovative experiences we offer by betting from their mobile devices in Pennsylvania. We’re pleased that players with Apple mobile devices will be able to use the mobile web to play with PlaySugarHouse.com,” Richard Schwartz, president of Rush Street Interactive said.

“We are thrilled to be able to offer loyal users with Apple devices, such as iPhones, a way to get online and begin playing on our award-winning platform,” Schwartz added.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Rush Street Launches Online Sports Bets and Casino Games on iOS Devices in Pennsylvania

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