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Zitro: Combining science and art to achieve gaming synergy



Reading Time: 5 minutes


As the varied sectors of the global gaming industry prepare to meet at this year’s ICE London, the world leading developer, Zitro Gaming highlights the importance of creative content experiences and teamwork regardless of whether its for land-based, online or social verticals. Talking ahead of the company’s showcase on Stand: N6-160 in London, Johnny Ortiz, founder of Zitro, explores the relationship between technology and ideas, the power of passion and why being one big family continues to drive Zitro’s success…

Zitro is a long term supporter of ICE London – how do you use the event to gain maximum benefit and what products are you bringing to the show?
Without a doubt ICE London is one of the most important events in our industry, and for us in particular, to show our current and future customers our full range of proven products as well as brand new releases. Visitors can see first-hand how well designed and executed our offering is and how it stands out compared to our competition, even to the most established suppliers. ICE also allows us to reiterate to the industry a compromise of delivering first-class service, adapted to our constant growing offering.

You have interests in both land-based and online – do you have separate creative teams for each sector or do they overlap and share ideas?
At Zitro we create gaming experiences. We then distribute the content through the various possible channels to reach the maximum amount of players, whether it’s land-based, online or social – the essence is the same, we just need to make the necessary adjustment required for each channel. For example, the gamification varies between social and land-based and we have people who create the experiences and then we have experts that adapt them to the channels. I don’t like to talk about different creative teams, as we are all one team. Zitro is one big family and we are all in the same boat rowing towards the same objective of becoming a global gaming leader.

How do you recruit the right talent to the various teams and where do you recruit from?
Despite the technical capacities of the personnel we recruit, we like to identify if a future employee shares our core values: Passion, Compromise, Team Spirit, Quality and Innovation. If a person has these values in their DNA, his or her adaptation to our organization will be much easier. In terms of how and where we recruit, it obviously depends on the country and the position we are trying to cover. Our experienced HR team figures out the best solution based on each vacancy we want to fill.

Can you describe a ‘normal’ day for the people working at Zitro?
The international growth means each and every one of us wakes up in the morning knowing about the progress that our colleagues have made on the other side of the oceans, allowing us to prioritize better and help each other. It provides true satisfaction to see how teamwork and compromise helped us to accomplish, in just a few years, what other companies took decades.

What’s more important technology or ideas?
This is a very interesting question, although not easy to respond to. A gaming experience is created based on science and art. Two components that can’t work without each other. Now, if you want to measure for every single game which one is more important, that is where it becomes very tricky. Experiences are based on emotional connections to human beings and this is where the limits between science and art become blurry. Now clearly, between ideas and technology one can’t work without the other, you first need an idea… without that, even the best technology can’t help. However, if you have a good idea and combine it with cutting edge technology, this is when you convert them into something great and this is where we put our focus at Zitro.

On a personal level where do you get your inspiration from – which personalities outside of the gaming sector would you describe as being inspirational and why?
During my career I had the privilege to get to know a lot of people that have inspired me along my journey, and who have motivated me in a way or another, but aren’t necessarily famous. To name a person that everybody can refer to due to his popularity worldwide and who has deeply affected me as a business person, I would name Steve Jobs. Two of our core values are also values that have marked his life: Passion and Innovation. His story is truly amazing, the way that he believed in and pushed innovation, even when others would call him crazy, has taken his companies to incredible levels of success. However, everything he has done, the things which went extremely well, as well as the ones that didn’t as much, he did with passion. He truly believed and felt the things he was doing and has fought for them, even when things were extremely complicated. I believe his passion acted as the engine of his success and is the real reason for it. I relate to him in this sense very much.

How has the industry changed over the years – are their fewer big personalities?  Is it more or less entrepreneurial in its outlook?
The leading suppliers of this industry have changed during the last decades, however we can identify a pattern that repeats itself: a dynamic company with solid leadership can be very successful until it is absorbed by a big corporation, as this is when the company’s culture and leadership gets diluted. At Zitro our challenge is to maintain a firm and clearly defined path, with a solid leadership that allows us to keep growing without the distortion that a lot of companies, victims of a consolidation, are suffering.

The gaming industry is the second fastest adopter of new technology, how do you keep ahead of the curve in terms of the advances that are being made and that are available?
As a manufacturer it is part of our obligation to be always on top of the latest and identify the best to make our products stand out from the rest. That includes technology of course. Nothing however can replace the science or the art I mentioned earlier to create a great game. However, a great game can be an extraordinary experience thanks to the technology we have available nowadays.

Would you say that delivering choice and variety represent the cornerstones of your game development strategy and if so what are the key demographics that you design for?
Offering a variety of options provides our customers the certainty that his or her investment is secure. But more than the variety, what really matters is the quality and if the products and that the content is adapted to the end user, or player, if you will. For example, whether it’s a product for a local player or for casinos with a higher component of occasional visitors.

How difficult is it to engage with Generation Z?  
The casinos face the challenge of being accepted by Generation Z as an attractive option for entertainment and not to be considered only a place for mature people. We as manufacturers have the obligation to help the casinos during this transformation by designing products that connect emotionally with the younger generations. At Zitro this is something that we always have in mind when creating products.

You put a lot of emphasis on customer service and attention – how does a growing international company deliver this on a consistent basis?
For an international company to be successful it needs to work as a local company in each country where it is present. This doesn’t mean necessarily that a physical office is needed in each country, but that you connect on a cultural level with your customers and speak their language. In addition, putting the necessary technical and human resource available to be able to attend the needs of the customers.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zitro: Combining science and art to achieve gaming synergy

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NSoft and Casa Pariurilor expand cooperation




NSoft and Casa Pariurilor expand cooperationReading Time: 2 minutes


NSoft, premium betting software provider and Casa Pariurilor, a part of the largest Central European betting operator, have extended their cooperation by agreeing on implementation of NSoft´s In-Play MTS betting solution into Casa Pariurilor’s retail network. The network numbers over 700 shops in Romania, positioning Casa Pariurilor amongst the top three betting companies in this country.

Karlo Kralj, NSoft’s Regional Sales Agent announces: “I am delighted to confirm the continuation of excellent cooperation with our client Casa Pariurilor. It is one of the oldest and the most respected betting companies on the Romanian market. Casa Pariurilor`s experts have profound understanding of their market and are great in deciphering the players` needs. The partnership with Casa has helped us significantly by providing the essential market-insights and up-to-date knowledge about Romanian market trends.”

The first deal between NSoft and Casa Pariurilor was set in 2014 with the release of NSoft`s most popular product – Lucky Six, a draw-based game, together with Virtual Greyhound Races. Initially, the products were available in retail and afterwards, have extended to the client´s web.

“We have been working with NSoft for 5 years now and our cooperation is a role model of how B2B cooperation should look like. You know, you can buy a betting software anywhere, but the people make the difference. We witnessed the NSoft`s trustworthiness and reliability with excellent 24/7 support and great turnkey betting solution, thus the decision to use the advantages of NSoft`s Seven Betting Platform and its In-Play MTS solution in our retail network was a logical step forward,” concluded Lewis Findlay, General Manager Romania, Fortuna Entertainment Group.

NSoft`s Sportsbook solution driven by Betradar data provides clients with an extensive offer of up to 25,000 live events per month across 20+ sports. It is highly customizable sports betting platform requiring zero initial costs.

In addition, NSoft’s Seven Platform allows distribution of In-Play and Pre-Match offer through all available channels: retail, terminal, web, and mobile.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft and Casa Pariurilor expand cooperation

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Week 8 slot games releases




Week 8/2019 slot games releasesReading Time: 3 minutes


Sit back, relax and check out this week’s latest slots releases!


First up it’s Wazdan‘s new game title, Space Gem – an intergalactic journey packed with colourful gems for collecting and cosmic prizes to be won, ready to inject a blast of colour to the middle of winter. Showcased earlier this month at ICE London 2019, Space Gem takes players on a ride through the galaxy, with the mission to collect colourful gems and access rich-space bounties with Expanding Wild symbol and Re-spins for a hyper engaging player experience.

Wazdan's Cosmic Slot Space Gem


Pariplay has released Zombies Gone Wildan original online video slot inspired by pop culture’s deep-rooted fascination with the living dead. Engaging characters, an atmospheric soundtrack and an array of exciting gameplay features, will have players of all experience players feeling like they are part of humanity’s last stand for survival. Pariplay’s Zombies Gone Wild features 50 lines that pay both ways for even bigger rewards as well as a collection of wilds, free spins and jackpots.

 Pariplay’s New Zombies Gone Wild Video Slot


NetEnt merges magic and mystery in it’s latest slot title Golden Grimoire! Moments of magic await in the 5-reel, 4-row, 20-fixed lines video slot, where symbols are transformed and can cover the whole row in winning combinations, thanks to a theme based around the Golden Grimoire, a powerful book of spells, sorcery and symbol transformation.

NetEnt - Golden Grimoire


Pragmatic Play, is whisking players away to the African savannah in its latest video slot Safari King. The 4×5, 50 payline game packs the reels with excitement, featuring elephants, zebras and rhinos as well as immersive sound design. Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Players are sure to love the roar of Safari King, an excellent addition to our range of games bearing all the hallmarks of our flair for game design. Excellent central mechanics are combined with an engaging theme to create one of our most exciting products yet.”

 Pragmatic Play’s Latest Release: Safari King


Yggdrasil Gaming has released its heroic new slot, Champions of Rome, where mighty gladiators face off on the reels. Jonas Strandman, Head of Slots at Yggdrasil, said: “Champions of Rome is a visually impressive game where players are in control of how much they want to risk. Seasoned slot warriors can satisfy their thirst for adrenaline by choosing to risk it all, while more casual players can make a more conservative choice with guaranteed winnings.”

Yggdrasil - Champions of Rome


We finish this roundup with Microgaming, who has signed a long-term supplier agreement with game development studio, Crazy Tooth. The first game of the partnership is Arctic Valor™, a riveting new six-reel, 4,096 ways online slot. Crazy Tooth Studio® developed this exclusively for Microgaming. The new game involves fierce Valkyries and has a mythological background. David Reynolds, Games Publisher at Microgaming, added: “Arctic Valor provides a visually stunning journey into a land of ice and snow, complete with a fantastically vibrant, Norse-tinged atmosphere.“

Microgaming - Arctic Valor

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 8 slot games releases

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UK Gambling Commission mulls banning credit card for gambling transactions




UK Gambling Commission mulls banning credit card for gambling transactionsReading Time: 1 minute


The UK Gambling Commission is considering a ban on credit cards for gambling-related transactions. The commission has invited recommendations and suggestions from the members of the public, gambling businesses and other stakeholders.

Paul Hope, an executive director at the Gambling Commission, said: “We are exploring measures that could help reduce the risk of harm to consumers who use their credit cards to gamble online, and to those who play on all Category B machines. We want consumers, gambling firms and other interested parties to have their say and provide evidence that will help us make gambling safer.”

UKGC has already agreed in principle that consumers should not gamble with money they do not have. Gambling with borrowed money is already well-established as a risk factor for harmful gambling.

Now it is seeking meaningful input to help determine if restrictions—potentially including an outright ban—are necessary to limit risks to consumers.

The other call for evidence gives an opportunity for gambling businesses to outline how they will meet the challenges set out in the UK Government’s Review of Gaming Machines and Social Responsibility Measures over the protections for players using FOBTs.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Gambling Commission mulls banning credit card for gambling transactions

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