Connect with us

Industry News

QTech Games team unveils blueprint for new global gaming studio group

Published

on

QTech team unveils blueprint for new global gaming studio groupReading Time: 3 minutes

 

The brains behind Asia’s number-one games distributor to power GameFactory, as it seeks to close its venture round

 

The team behind QTech Games, Asia’s fastest-growing games distributor, is once again broadening its sphere of industry influence by announcing a breakthrough proposition in the launch of GameFactory, an embryonic global gaming studio with the remit to invest in and recruit up-and-coming studios from across the globe.

After an initial $3m money-raise for proof of concept, which is already underway, GameFactory intends to acquire or form partnerships with a series of gaming studios and empower them to continue developing their games independently, while GameFactory handles sales through a central sales force, utilising its existing distribution model. It’s all backed by an existing compliance and administration framework in addition to EU / UK licences.

Global CEO Markus Nasholm states that the typical investment will have between 5-10 games live, preferably generating revenues. This can pertain to a portfolio of games, standalone game titles, or exclusive distribution in certain markets.

The concept was devised after witnessing the exponential rise in the number of game development studios over the past 4-8 years. To which end, GameFactory now seeks to form a studio group of some 10-15 rising stars of igaming with which it will grow their combined global footprint.

GameFactory’s ultimate objective is to become the best casino content provider on the market – a super studio-group that offers a wide variety of top-quality games with regular releases which has the flexibility and freshness to take on the likes of NetEnt and Playtech in a B2B-supplier era that has yet to truly consolidate.

QTech Games already demonstrated its intent in this field last year, when it acquired a majority share in emerging Swedish studio Snowborn Games, whose first-class production, Portals, was launched on limited release in January. This new game is now exclusively available via the QTech Games platform.

Nasholm commented: “Time was when behemoths like Novomatic, Playtech, Microgaming and NetEnt dominated the gaming landscape. But now there are a few hundred studios chasing their coattails which have trouble growing, getting distribution and complying with increasing regulatory demands. Whatever the domain of discourse, QTech’s model has always been to ensure that genuine talent never gets crowded out of the conversation, and GameFactory is our response to this need.

“The trend for consolidation is industry-wide – we have seen this among casino operators and in the affiliate space. Indeed, my former employer Catena Media is a great example, showing the power of combining smaller outfits with a greater group. However, when combining, the danger is that breakout talents can lose their way and individuality in the process. And when you’re at scale-up stage, you can’t afford to risk that. GameFactory safeguards this principle with a strong set of central mechanics, a clear business ethos and a core sense of identity, supported by a team of experienced veterans.”

“Over the coming months, the initial goal is to complete the funding round, make the key investments and create a proof of concept, before embarking on the larger acquisition spree. We look forward to hearing from any interested studios and investors, and will unveil our key senior recruitments in the coming months”

“This is the next phase in our mission to become the largest provider of digital entertainment in Asia and beyond over the next few years. Indeed, we are presently very active in this space, looking to enlist small gaming studios with big ideas to foster a forward-thinking fellowship within GameFactory.”

QTech Games delegates are on site at this week’s ICE London 2019, where Asia’s number-one distributor will be looking to add to its burgeoning suite of worldwide relationships with both suppliers and operators. To book a meeting at ICE London, simply email: sales@qtechgames.com.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: QTech Games team unveils blueprint for new global gaming studio group

Continue Reading

Industry News

Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports America

Published

on

By

Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports AmericaReading Time: 2 minutes

 

Jackpocket, a mobile-first startup helping to modernize state lotteries, proudly appointed Gavin Isaacs as a senior advisor to its board of directors. Isaacs is currently the chairman of SBTech, a sports betting and gaming technology supplier, which he joined in January 2019 after serving as the president and CEO of Scientific Games.

Isaacs will work with Jackpocket’s board, which includes investor partners from Silicon Valley-based BlueRun Ventures and Conductive Ventures, New York-based Subversive Capital, and the executive team, to help set growth strategy and guide the mobile lottery startup’s expansion to new jurisdictions in 2019 and beyond.

“It’s been so thrilling to witness Jackpocket’s evolution over the last few years, and to see it fully embrace all of its hurdles and turn them into opportunities for creating a better lottery experience,” said Mr. Isaacs. “It’s an exciting road ahead, and I’m eager to do my part to help the team navigate regulated spaces and shape new strategies for modernizing the industry.”

Based in Las Vegas, Isaacs brings 20 years of experience building multi-billion dollar businesses around the world, which includes leadership positions as COO of Bally Technologies, CEO of SHFL Entertainment (acquired by Bally Technologies) and president of Aristocrat. An Australia native, he started his career as a commercial real estate lawyer in Sydney before transitioning to the gaming industry.

“We’re fortunate to be in a position where we can be really thoughtful about who we have in our court, as we fortify our leadership position as a gaming technology company in a changing industry,” said Jackpocket Founder and CEO Peter Sullivan. “With lotteries and iGaming undergoing such rapid transformation, and in many cases starting to converge, we know that Gavin will bring valuable counsel and foresight in making more inroads for our growth.”

Jackpocket’s leadership team along with Mr. Isaacs are in attendance at this year’s Betting on Sports America, and available to discuss the announcement and their plans for 2019 with attending media. Jackpocket, which raised a Series B round of funding in October 2018, plans to make its flagship app, which lets players order official state lottery tickets, available in 10 states by the end of the year.

 

About Jackpocket:

Jackpocket is the first third-party app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions and more. As a no-cost, no-integration, turnkey platform, Jackpocket helps lotteries drive incremental revenue—benefiting essential state programs such as public education, veterans assistance, natural resources and more—while attracting new customers like millennials who otherwise would not be active lottery players.

Jackpocket’s mission is to create a more convenient, fun and responsible way to play the lottery. Through the app, players can place orders for their favorite games, check lottery results, join lottery pools with other Jackpocket players, and turn on autoplay so they never miss a drawing. And by being the first company to automatically lock a player’s identity to their ticket serial number, Jackpocket makes the lottery even more secure. Jackpocket is currently available in Minnesota, New Hampshire and Texas, and expanding to many new markets in 2019.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports America

Continue Reading

Industry News

NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%

Published

on

By

NRT Partners with Strendus Sportsbook & Online Casino; NRT's OfferCraft Software Increases Click-Throughs by 490%Reading Time: 2 minutes

 

Strendus Uses the OfferCraft Gamification Engine to Make Its Emails to Customers Far More Engaging

 

Strendus, a leading Mexican online casino and sportsbook, and NRT, one of the largest FinTech and information-enabling technology companies in the gaming industry, recently signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus.

Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OfferCraft engagement platform in early 2018.

NRT’s OfferCraft gamification engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-a-winner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed.

Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand. “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created different personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.”

Strendus ran multiple A/B tests to observe the impact of incorporating the gamified incentives versus their standard incentives. The OfferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins.

“One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us,” said Murillo. “So one of our first OfferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamification to many more of our other campaigns.”

NRT’s President, Michael Dominelli, said: “We work hard to build tools that deliver powerful business results, so it’s wonderful to see how successfully the Strendus team has been deploying our OfferCraft solutions. We’re looking forward to bringing these experiences to many more players in the future.”

For more information on NRT’s OfferCraft platform, please visit: https://www.nrttech.com/products/offercraft/

 

SOURCE NRT Technology

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%

Continue Reading

Industry News

New Jersey Gambling Regulators Imposes a Fine of $10K on PokerStars

Published

on

By

New Jersey Gambling Regulators Imposes a Fine of $10K on PokerStarsReading Time: 1 minute

 

New Jersey gambling regulators have imposed a fine of $10,000 on PokerStars for taking bets on New Jersey college basketball teams in violation of the state’s sports betting law.

According to the documents filed by the state, PokerStars accepted 216 wagers on a game involving Rutgers and Eastern Michigan University totalling more than $2,700.

The company also took a single bet on a game involving Monmouth University and the University of Pennsylvania, whose value was not disclosed.

The fine comes as New Jersey lawmakers are considering a bill that would set fines starting at $20,000 and ranging up to $100,000 for companies that take prohibited bets on New Jersey college teams.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New Jersey Gambling Regulators Imposes a Fine of K on PokerStars

Continue Reading
Advertisement
NSoft

Trending