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IWG seals Microgaming partnership

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Supplier’s slot games to be tailored for the instant win market

IWG, the award-winning provider of online, instant win games – has struck a deal with Microgaming to transform a range of its slots into instant win games for the first time.

As part of the agreement, some of Microgaming’s most popular and successful games, including both classic and new releases, are set to be adapted for the instant win market and made available across the supplier’s operator network later this year.

Leaning on its extensive knowledge, IWG will enhance each slot to create a unique instant win gaming experience that incorporates the attractive gameplay commonly associated with Microgaming titles.

The deal will enable Microgaming to reach a wider audience, with the instant win vertical growing in popularity amongst players of commercial operators and lotteries across the globe.

IWG has a proven track record for converting popular casino slots into instant win games, helping suppliers broaden the appeal of their content and deliver additional revenues for operators.

Leon Thomas, Chief Commercial Officer at IWG, said: “Fans of Microgaming’s slots will now be able to enjoy an enhanced gaming experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept.

“We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”

John Quinn, Director of Content Strategy at Microgaming, said: “IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world.

“We look forward to seeing this transformation of our popular releases and making them available to our ever-growing network of operators and their players.”

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high-quality instant win games. It won online lottery supplier of the year at the 2017 EGR B2B Awards.

 

About IWG

IWG is a world leader in supplying online, instant win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 15 years’ experience of making top-selling, high-quality instant win games and the strategic know how to make them work.

IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.

IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.

 

About Microgaming

Microgaming developed the first true online casino in 1994. It has been breaking records, breaking new ground and breaking its back in pursuit of original gaming ever since. Developer of thousands of unique, genre-defining casino, mobile, poker, bingo, land-based and multiplayer games, and a pioneer in virtual and wearable gaming, the software giant hosts the world’s largest progressive jackpot network. Its products include Live Dealer, Sportsbook, Business Solutions and Quickfire. Microgaming is an award winner. A millionaire maker. The father of player protection and responsible gaming. And through Microgaming PlayItForward, it is a pillar of its local community on the Isle of Man.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IWG seals Microgaming partnership

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Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports America

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Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports AmericaReading Time: 2 minutes

 

Jackpocket, a mobile-first startup helping to modernize state lotteries, proudly appointed Gavin Isaacs as a senior advisor to its board of directors. Isaacs is currently the chairman of SBTech, a sports betting and gaming technology supplier, which he joined in January 2019 after serving as the president and CEO of Scientific Games.

Isaacs will work with Jackpocket’s board, which includes investor partners from Silicon Valley-based BlueRun Ventures and Conductive Ventures, New York-based Subversive Capital, and the executive team, to help set growth strategy and guide the mobile lottery startup’s expansion to new jurisdictions in 2019 and beyond.

“It’s been so thrilling to witness Jackpocket’s evolution over the last few years, and to see it fully embrace all of its hurdles and turn them into opportunities for creating a better lottery experience,” said Mr. Isaacs. “It’s an exciting road ahead, and I’m eager to do my part to help the team navigate regulated spaces and shape new strategies for modernizing the industry.”

Based in Las Vegas, Isaacs brings 20 years of experience building multi-billion dollar businesses around the world, which includes leadership positions as COO of Bally Technologies, CEO of SHFL Entertainment (acquired by Bally Technologies) and president of Aristocrat. An Australia native, he started his career as a commercial real estate lawyer in Sydney before transitioning to the gaming industry.

“We’re fortunate to be in a position where we can be really thoughtful about who we have in our court, as we fortify our leadership position as a gaming technology company in a changing industry,” said Jackpocket Founder and CEO Peter Sullivan. “With lotteries and iGaming undergoing such rapid transformation, and in many cases starting to converge, we know that Gavin will bring valuable counsel and foresight in making more inroads for our growth.”

Jackpocket’s leadership team along with Mr. Isaacs are in attendance at this year’s Betting on Sports America, and available to discuss the announcement and their plans for 2019 with attending media. Jackpocket, which raised a Series B round of funding in October 2018, plans to make its flagship app, which lets players order official state lottery tickets, available in 10 states by the end of the year.

 

About Jackpocket:

Jackpocket is the first third-party app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions and more. As a no-cost, no-integration, turnkey platform, Jackpocket helps lotteries drive incremental revenue—benefiting essential state programs such as public education, veterans assistance, natural resources and more—while attracting new customers like millennials who otherwise would not be active lottery players.

Jackpocket’s mission is to create a more convenient, fun and responsible way to play the lottery. Through the app, players can place orders for their favorite games, check lottery results, join lottery pools with other Jackpocket players, and turn on autoplay so they never miss a drawing. And by being the first company to automatically lock a player’s identity to their ticket serial number, Jackpocket makes the lottery even more secure. Jackpocket is currently available in Minnesota, New Hampshire and Texas, and expanding to many new markets in 2019.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports America

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NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%

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NRT Partners with Strendus Sportsbook & Online Casino; NRT's OfferCraft Software Increases Click-Throughs by 490%Reading Time: 2 minutes

 

Strendus Uses the OfferCraft Gamification Engine to Make Its Emails to Customers Far More Engaging

 

Strendus, a leading Mexican online casino and sportsbook, and NRT, one of the largest FinTech and information-enabling technology companies in the gaming industry, recently signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus.

Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OfferCraft engagement platform in early 2018.

NRT’s OfferCraft gamification engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-a-winner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed.

Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand. “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created different personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.”

Strendus ran multiple A/B tests to observe the impact of incorporating the gamified incentives versus their standard incentives. The OfferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins.

“One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us,” said Murillo. “So one of our first OfferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamification to many more of our other campaigns.”

NRT’s President, Michael Dominelli, said: “We work hard to build tools that deliver powerful business results, so it’s wonderful to see how successfully the Strendus team has been deploying our OfferCraft solutions. We’re looking forward to bringing these experiences to many more players in the future.”

For more information on NRT’s OfferCraft platform, please visit: https://www.nrttech.com/products/offercraft/

 

SOURCE NRT Technology

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%

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New Jersey Gambling Regulators Imposes a Fine of $10K on PokerStars

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New Jersey Gambling Regulators Imposes a Fine of $10K on PokerStarsReading Time: 1 minute

 

New Jersey gambling regulators have imposed a fine of $10,000 on PokerStars for taking bets on New Jersey college basketball teams in violation of the state’s sports betting law.

According to the documents filed by the state, PokerStars accepted 216 wagers on a game involving Rutgers and Eastern Michigan University totalling more than $2,700.

The company also took a single bet on a game involving Monmouth University and the University of Pennsylvania, whose value was not disclosed.

The fine comes as New Jersey lawmakers are considering a bill that would set fines starting at $20,000 and ranging up to $100,000 for companies that take prohibited bets on New Jersey college teams.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New Jersey Gambling Regulators Imposes a Fine of K on PokerStars

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