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Big Fish Games and Sugarfina Form a Deliciously Sweet Partnership This Valentine’s Day

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Big Fish Games and Sugarfina Form a Deliciously Sweet Partnership This Valentine's DayReading Time: 3 minutes

 

Leading mobile game, Cooking Craze to feature a Sugarfina themed event

 

 Big Fish Games, innovative developer and publisher of world-class casual games, launched a partnership with luxury candy boutique Sugarfina to create a Sugarfina-themed branded event in Big Fish Games’ award-winning and genre-leading game, Cooking Craze.

“Creating memorable moments that inspire our players is something we always strive for and with today’s launch of the Cooking Craze Sugarfina event, we’re ushering in a whole new approach to creating fun and culturally relevant events in our games,” said Chris George, Vice President and Studio General Manager at Big Fish Games. “Sugarfina’s forward thinking approach to marketing, and passion for creating unique experiences for their customers and fans to interact with and enjoy has allowed us to create something truly special not only for existing Cooking Craze fans, but for Sugarfina fans as well.”

Cooking Craze is a free to play mobile game that allows players to serve the flavors of the world with the tap of a finger. Players travel to popular cities around the globe preparing and serving local cuisines to hungry customers. In the Sugarfina event, players will run their own Sugarfina Boutique and can flex their candymaking skills by creating and serving some of Sugarfina’s most popular treats including, cereal chocolate bars and Candy Bento Boxes® filled with their signature flavors like Champange Bears® and Sugar Lips®. Chefs and fans shouldn’t wait to show off their candy making skills. The first 1,000 players residing in the United States to successfully complete all 40 levels of the event will be awarded with their very own Candy Bento Box® (a $20 value). Other candy treats will be hidden throughout the event and rewarded to US and Canadian based players as they progress through the event. The event begins later today and is currently scheduled to last until February 18.

“As a personal fan of Cooking Craze, I’m thrilled to be able to offer such a cool experience to all of our fans and introduce a whole new audience to Sugarfina,” said Sugarfina Co-Founder Rosie O’Neill. “We’ve been fortunate to partner with some incredible brands and companies in the past and this partnership with Big Fish Games allows us to create an experience where people can interact with our brand like never before. We wanted to create something special for our Sugarfina fans this Valentine’s Day, and we can’t wait to see people’s reactions to running their own Sugarfina boutique in this exciting new Cooking Craze event.”

 

About Big Fish Games:

Founded in 2002, Big Fish Games is an innovative developer and world-class publisher of a diverse portfolio of casual game franchises, including Big Fish Casino, Gummy Drop!Fairway SolitaireJackpot Magic Slots, Cooking Craze, and the upcoming Toy Story Drop!. Cooking Craze currently has over 38M installs and is one of the most successful games in the Big Fish Games portfolio, achieving #1 arcade game in 45 countries on both Google Play and Apple App Store.

Big Fish Games serves millions of players every day and is dedicated to providing players with the opportunity to play, connect, compete and discover anywhere and on any device. Big Fish Games is dedicated to enhancing life through exceptional play and challenges its fans to, “Play Inspired”.

The company is headquartered in Seattle, Washington, with a regional office in Oakland, California, and is part of Aristocrat Leisure Limited.

About Sugarfina:

Sweethearts Rosie O’Neill and Josh Resnick have dreamed of opening a luxury candy boutique ever since their third date, a screening of Willy Wonka and the Chocolate Factory. Inspired to create the first-ever candy store for grown-ups, the couple traveled the world in search of the finest candy makers to produce their exclusive and inventive line of confections. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Recognized as one of the “World’s Most Beautiful Candy Shops” by Architectural Digest, Sugarfina opened its first boutique in Beverly Hills in 2013 and now has more than 50 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago and Vancouver, plus the brand’s first overseas boutique in Hong Kong. To learn more about Sugarfina, visit www.sugarfina.com or follow us on Instagram, Facebook and Twitter @sugarfina.

Source: Big Fish Games

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Big Fish Games and Sugarfina Form a Deliciously Sweet Partnership This Valentine’s Day

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The Stars Group 2019 Investor Day Webcast Details

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The Stars Group Inc.  will host an Investor Day in New York City on Wednesday, March 27, 2019 at 8:00 a.m. ET.  Presentations by members of executive management are expected to conclude at approximately 12:00 p.m. ET.

This event will be webcast live at approximately 8:00 a.m. ET and can be accessible via the Internet through http://www.webcasthd.com/tsg

Presentation slides will be posted prior to the start of the event to www.starsgroup.com under The Stars Group, Investor Relations, Financial and Corporate Information.

 

About The Stars Group:

The Stars Group is a provider of technology-based product offerings in the global gaming and interactive entertainment industries. Its brands have millions of registered customers globally and collectively are leaders in online and mobile betting, poker, casino and other gaming-related offerings. The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands, including the PokerStars Players No Limit Hold’em Championship, European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour, Asia Pacific Poker Tour, PokerStars Festival and PokerStars MEGASTACK. The Stars Group is one of the world’s most licensed online gaming operators with its subsidiaries collectively holding licenses or approvals in 21 jurisdictions throughout the world, including in Europe, Australia, and the Americas. The Stars Group’s vision is to become the world’s favorite iGaming destination and its mission is to provide its customers with winning moments.

SOURCE The Stars Group Inc.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Stars Group 2019 Investor Day Webcast Details

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Studies find links between loot box spending and problem gambling

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New research has proved that there is a strong link between problematic gambling behaviours and spending money on loot boxes.

The results of the research are published in the journal PLOS One as two studies. The results indicate that people who spend more money on loot boxes are also more likely to be unable to keep their gambling habits in check.

“Loot boxes are extremely widespread. A recent analysis we did showed that they may feature in as many as 63% of mobile games. They’re extremely profitable, too: They’re estimated to have perhaps generated as much as $30 billion in revenue in 2018,” said study author David Zendle of York St. John University.

“They’re also highly worrying — there are clear parallels between loot boxes and potentially harmful activities like gambling. Given their prevalence, importance, and the lack of literature on them, I think a good question is ‘Why weren’t more people running these studies?’”

The researchers had 1172 gamers complete psychological surveys regarding problem gambling and loot box spending.

The participants all reported regularly playing at least of one of ten popular games that feature loot boxes: Player Unknown’s Battlegrounds, League of Legends, Hearthstone, Overwatch, Counter-Strike: GO, FIFA 18, Rocket League, DOTA 2, Team Fortress 2, and Tom Clancy’s Rainbow Six Siege.

“There is a link between loot box spending and problem gambling. However, we’re not sure if this means that loot boxes literally cause problem gambling, or if it means that people who are already problem gamblers spend significantly more money on loot boxes. In either case, though, it doesn’t look socially beneficial.”

On average, the participants reported spending $19.58 on loot boxes in the past month. But some had spent up to $2300.

The study replicates the finding of previous research conducted by Zendle and published in 2018. That study, which examined 7422 gamers, found that people with more severe gambling problems tended to spend more on loot boxes.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Studies find links between loot box spending and problem gambling

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NESN starts telecast of sports-gambling show

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NESN, the television home of the Boston Bruins and Boston Red Sox, and VSiN (Vegas Stats & Information Network), started the telecast of VSiN’s Follow the Money morning show on March 18. It will be shown on NESNplus every weekday morning from 7 a.m. to 10 a.m. ET.

Follow the Money, a three-hour show offering valuable betting information, with a lace of humour and entertainment, is hosted by Mitch Moss and Paul Howard.

“NESN has long been a leader in regional sports television, and there is no better partner to reach sports fans throughout New England,” said Brian Musburger, founder and CEO of VSiN. “As regulated sports betting expands across the country, VSiN will continue to partner with innovators like NESN to help inform the rapidly growing number of Americans wagering on sports.”

In the coming days, the show will include expert insight and analysis around March Madness, the annual NCAA basketball tournament which got underway on Tuesday.

“Sports-wagering regulations are changing quickly and with these changes, we anticipate an increased interest in obtaining relevant and reliable sports information,” said Rick Jaffe, NESN’s vice president of programming and production. “VSiN has both the experience and expertise to deliver the most up-to-date gaming data and analytics to New England’s sports fans.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NESN starts telecast of sports-gambling show

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