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Big Fish Games and Sugarfina Form a Deliciously Sweet Partnership This Valentine’s Day

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Big Fish Games and Sugarfina Form a Deliciously Sweet Partnership This Valentine's DayReading Time: 3 minutes

 

Leading mobile game, Cooking Craze to feature a Sugarfina themed event

 

 Big Fish Games, innovative developer and publisher of world-class casual games, launched a partnership with luxury candy boutique Sugarfina to create a Sugarfina-themed branded event in Big Fish Games’ award-winning and genre-leading game, Cooking Craze.

“Creating memorable moments that inspire our players is something we always strive for and with today’s launch of the Cooking Craze Sugarfina event, we’re ushering in a whole new approach to creating fun and culturally relevant events in our games,” said Chris George, Vice President and Studio General Manager at Big Fish Games. “Sugarfina’s forward thinking approach to marketing, and passion for creating unique experiences for their customers and fans to interact with and enjoy has allowed us to create something truly special not only for existing Cooking Craze fans, but for Sugarfina fans as well.”

Cooking Craze is a free to play mobile game that allows players to serve the flavors of the world with the tap of a finger. Players travel to popular cities around the globe preparing and serving local cuisines to hungry customers. In the Sugarfina event, players will run their own Sugarfina Boutique and can flex their candymaking skills by creating and serving some of Sugarfina’s most popular treats including, cereal chocolate bars and Candy Bento Boxes® filled with their signature flavors like Champange Bears® and Sugar Lips®. Chefs and fans shouldn’t wait to show off their candy making skills. The first 1,000 players residing in the United States to successfully complete all 40 levels of the event will be awarded with their very own Candy Bento Box® (a $20 value). Other candy treats will be hidden throughout the event and rewarded to US and Canadian based players as they progress through the event. The event begins later today and is currently scheduled to last until February 18.

“As a personal fan of Cooking Craze, I’m thrilled to be able to offer such a cool experience to all of our fans and introduce a whole new audience to Sugarfina,” said Sugarfina Co-Founder Rosie O’Neill. “We’ve been fortunate to partner with some incredible brands and companies in the past and this partnership with Big Fish Games allows us to create an experience where people can interact with our brand like never before. We wanted to create something special for our Sugarfina fans this Valentine’s Day, and we can’t wait to see people’s reactions to running their own Sugarfina boutique in this exciting new Cooking Craze event.”

 

About Big Fish Games:

Founded in 2002, Big Fish Games is an innovative developer and world-class publisher of a diverse portfolio of casual game franchises, including Big Fish Casino, Gummy Drop!Fairway SolitaireJackpot Magic Slots, Cooking Craze, and the upcoming Toy Story Drop!. Cooking Craze currently has over 38M installs and is one of the most successful games in the Big Fish Games portfolio, achieving #1 arcade game in 45 countries on both Google Play and Apple App Store.

Big Fish Games serves millions of players every day and is dedicated to providing players with the opportunity to play, connect, compete and discover anywhere and on any device. Big Fish Games is dedicated to enhancing life through exceptional play and challenges its fans to, “Play Inspired”.

The company is headquartered in Seattle, Washington, with a regional office in Oakland, California, and is part of Aristocrat Leisure Limited.

About Sugarfina:

Sweethearts Rosie O’Neill and Josh Resnick have dreamed of opening a luxury candy boutique ever since their third date, a screening of Willy Wonka and the Chocolate Factory. Inspired to create the first-ever candy store for grown-ups, the couple traveled the world in search of the finest candy makers to produce their exclusive and inventive line of confections. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Recognized as one of the “World’s Most Beautiful Candy Shops” by Architectural Digest, Sugarfina opened its first boutique in Beverly Hills in 2013 and now has more than 50 locations across North America in major cities such as Los Angeles, New York, Boston, Chicago and Vancouver, plus the brand’s first overseas boutique in Hong Kong. To learn more about Sugarfina, visit www.sugarfina.com or follow us on Instagram, Facebook and Twitter @sugarfina.

Source: Big Fish Games

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Big Fish Games and Sugarfina Form a Deliciously Sweet Partnership This Valentine’s Day

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Superliga Argentina selects Genius Sports as global integrity partner

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Global sports technology company to launch comprehensive programme, combatting match-fixing and data piracy

(ARGENTINA, Buenos Aires – 20 August, 2019) Superliga Argentina, the premier football competition in Argentina and one of the largest leagues in the world, has partnered with Genius Sports to launch a comprehensive integrity and official data strategy.

Through a rigorous review of its integrity strategy and existing rules, 24/7 bet monitoring technology and a series of educational workshops, Genius Sports’ Integrity Services will provide Superliga Argentina with an unprecedented level of protection against match-fixing and betting-related corruption.

Superliga players, coaches, officials and administrators will be trained to identify, prevent and report any threats to the league’s integrity while Genius Sports’ leading Bet Monitoring System will provide 24/7 oversight on global wagering patterns by monitoring global odds movements through its unique predictive algorithms.

To protect the value and integrity of its official data, Superliga will launch a new rights enforcement initiative, identifying both unauthorised scouts operating in-stadia and unofficial data feeds that have been scraped and reutilised. Through Genius Sports, Superliga will be able to control the supply and use of its official data, expanding the league’s global audience and providing new platforms for fans to engage with the live action.

Mariano Elizondo, President of Superliga Argentina, said: “Ensuring the transparency of our games is a fundamental priority for Superliga. We aim to guarantee all our teams with the same rules for every game, which is the main requirement for providing our fans and sponsors with the spectacle that they expect.

“This agreement with a world leader like Genius Sports allows us to work together to combat any threat to the transparency of our games through the same tools used by the most prestigious leagues in world football.”

Fernando Martinez, Head of Commercial Partnerships, LATAM for Genius Sports, said: “Argentinian football is at a critical stage of its growth with increased data quality and access to content driving major developments. This partnership with Superliga sets a precedent for leagues across LATAM to proactively safeguard the integrity and future of their competitions while controlling the collection, management and distribution of their real-time data.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Superliga Argentina selects Genius Sports as global integrity partner

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ORYX signs deal with Rootz

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ORYX Gaming, a Bragg Gaming Group company (TSXV:BRAG), has partnered with Rootz to launch its extensive portfolio of in-house and third-party content.

The supplier’s entire catalogue of proprietary and partner games will soon go live on Rootz’ platform and will also be made available on Wildz, its flagship online casino brand, through the recently enhanced ORYX Hub.

Backed by Rootz’ reputation as an industry trail-blazer, Wildz has rapidly established itself as 2019’s hottest new brand.

Adding content from ORYX’s 80+ content suppliers, which include top performers Gamomat, Kalamba and Golden Hero, will enable the company to continue to grow its foothold in Europe and enter new markets.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Wildz has already made a splash in the online casino arena with its commitment to customer satisfaction, making it an exciting brand to partner with and extend our client base.

“It’s great to be working with Rootz’ knowledgeable and creative team to deliver a portfolio that not only offers a stand-out player experience but also advances online content delivery in our industry.”

Lasse Rantala, Wildz CEO, remarked: “ORYX Hub’s robust selection of games, seamless integration process, and promotional tools will provide a great advantage to us as we focus on building the Rootz and Wildz brands across Europe.

“Putting the customer first is central to our company ethos and we are confident both our Rootz partners and Wildz players will love the high quality and varied new additions to our online casino offering.”

The recently enhanced ORYX Hub allows partners to effortlessly integrate content from more than 80 leading providers and over 8,000 games, with advanced marketing tools such as free round promotions, achievements, leaderboards, tournaments and jackpots.

ORYX Hub provides operators with access to its portfolio of content, which is fully compliant in major regulated jurisdictions, via a single account and seamless integration process.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ORYX signs deal with Rootz

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OKTO to showcase latest wave of gaming payments disruption at EArena 2019

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OKTO Group, the financial technology provider specialising in digital payment and player engagement applications, is set to exhibit its next-generation suite of products and services at next month’s EArena Expo in Bucharest, Romania.

The event, which takes place from the 3rd to the 5th September, will see OKTO’s commercial team showcasing the company’s mobile-centric payment solution for gaming at stand #422, demonstrating how operators can drive player engagement by bridging the gap between the payment and retail experience.

Building on the success of its digital banking, mobile payment and retail products in Europe, the Athens-based fintech firm is set to hit the ground running with its one-of-a kind gaming solutions, while having recently appointed industry veteran Simon Dorsen to lead the charge.

OKTO’s payment products are focussed on harnessing the mobile-based payments revolution, while digitising betting processes to provide a seamless journey across multiple player channels, offering operators add-on loyalty and promotional functions that deliver a player-retaining service.

With experience in directly operating an established network of 5,000 points of sale across multiple jurisdictions and processing transactions reaching up to €1 billion, the payment service provider is well positioned for continuing its rapid growth in the region.

Commenting on their plans for Eastern Europe’s unique market environment, Simon Dorsen, Director of Gaming at OKTO, said:

“Eastern Europe is a major focus for us, with a tech-savvy population that are proving to be quick adopters of innovations in mobile technology. There is real appetite for OKTO’s fully digital experience, which we have tailored to tackle the niche challenges of this promising market. 

“We look forward to meeting with local operators at EArena to showcase how our innovative solutions not only reduce cash handling costs for operators, but also speed up the flow of transactions and deliver a better player experience. The next wave of payments disruption is here – and we’re glad to be leading the charge.”  

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: OKTO to showcase latest wave of gaming payments disruption at EArena 2019

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