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Sports data, automation, and individualization make EveryMatrix sports services a smart bet

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As it is almost impossible to remain in the sports betting competitive market without a high degree of automation and a vast collection of data sources. Ebbe Groes, CEO of EveryMatrix, reveals why leveraging data and technology is more decisive than ever for an operator’s long-term success and profitability.

Groes acknowledges that many of the industry suppliers have the necessary infrastructure, technology, and software platforms to handle day-to-day operations, however, he believes that truly ambitious operators are always on the hunt for boosting coverage, ensuring automatic failover, minimizing bet suspension time and maximizing betting margins and profits.

Our newly launched product, OddsMatrix Aggregator, caters precisely to this specific demand,” Groes said. “It is a unique sports aggregation technology which allows sportsbook operators to combine odds, settlement, score feeds from multiple providers into a single aggregated feed, all processed in real-time. Moreover, operators can set priority between providers in an easy-to-use interface and at an arbitrary fine granularity, down to a specific sport or market level.”

This allows operators using OddsMatrix Aggregator to easily add new sources with zero development cost and fast turnaround, as well as enabling them to test how much each added source can contribute and compare with existing sources – with everything handled by OddsMatrix. The aggregator, however, is just one of the many new developments coming from EveryMatrix.

“We’ve always prided ourselves on having a very strong selection of events on offer, in particular for live betting, but with our OddsMatrix Sportsbook, we’ve increased our ability to easily add new betting markets and sports,” Ebbe Groes added. “This shows now in our increased, but also in our recent breakthrough of esports betting, where we already have a dozen of esports disciplines available with many more to come.”

Indeed, the sportsbook has reached as many as 35,000 events at peak live offering times, with all sports and esports covered being part of the OddsMatrix Data Feeds, a complete and time-tested solution for delivering betting odds, scores, and real-time settlement.

Another two key areas where EveryMatrix has positioned itself particularly strongly is on bonusing and API.

“For bonusing, we’ve taken another extraordinary step and completely separated bonusing from the gaming product and the platform wallet into a standalone component covering and combining sports and casino. We have a dedicated team only for this and have achieved great agility and productivity in terms of new features by doing this separation. In 2019, we will see bonus capability delivered to clients not on our platform,” he stated.

EveryMatrix developed and extensively tested a Web API allowing clients to build their own front-end from scratch, rather than using a customized template. This gives unprecedented and much-needed freedom to operators as they can take full control over the design. The WebAPI is already used with success by two live operators with their own front-end, one a web front-end, another a mobile app, and a third now under development.”

EveryMatrix’s API can service every link in the betting value chain due to the application itself being split into modules, which each module interacting with each other also via APIs.

“This structure allowed us to e.g. take the Aggregator out and market separately,” revealed Groes. “Overall, we have many specialized API and granular methods and topics that permit precise data queries. The API allows you to both query data and to subscribe to updates of data; e.g. query for all markets for a specific event and then get push notification for all odds changes for that event or query for all matches for a league and get push notifications for matches added or removed. This allows for a true real-time front-end experience with minimal data transmission between the server and front-end application.”

The fact that OddsMatrix is API driven also gives it unprecedented flexibility, with the technology able to be easily integrated with existing platforms. As such, operators are afforded total autonomy over their betting sites.

“We offer full control over the front-end design and functionality to operators because we understand the need to tailor the user experience according to the needs of the target market and player base,” concluded Groes. “This gives unprecedented freedom to innovate for our customers. It’s been a massive success for our casino product where most of our top clients fully control the front-end and now we are aiming to repeat this for our sportsbook.”
Join EveryMatrix at ICE London 2019 at Stand N6-310 and find out how their modular and API driven solutions can help you unleash your Unlimited Creativity!

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports data, automation, and individualization make EveryMatrix sports services a smart bet

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UNITE HERE Warns About Potential Gaming Tax Revenue Declines, Job Cuts, and Other Problems of Proposed Merger of Eldorado Resorts and Caesars Entertainment

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UNITE HERE Warns About Potential Gaming Tax Revenue Declines, Job Cuts, and Other Problems of Proposed Merger of Eldorado Resorts and Caesars EntertainmentReading Time: 2 minutes

 

Eldorado Resorts and Caesars Entertainment jointly announced a proposed transaction to combine the two corporations, pending shareholder and regulatory approvals. The deal is to be based on $7.2 billion of new debt financing and $500 million of cuts and other “synergies.” UNITE HERE, the hospitality workers union, represents approximately 25,000 workers at Caesars and Eldorado properties.

UNITE HERE-represented union casinos accounted for approximately 68% of the pro forma $30 billion combined Caesars-Eldorado EBITDAR in 2018. These 22 UNITE HERE union casinos altogether include over 50% of the combined company’s total hotel rooms, over 30% of its total slots, and nearly 40% of its total table games. UNITE HERE locals are currently in contract negotiations with Eldorado at Circus Circus Reno and Isle Pompano Beach. Contracts at six additional UNITE HERE union casinos in the combined Caesars and Eldorado portfolio will expire in 2020, including four properties in Atlantic City.

UNITE HERE issued the following statement from President D. Taylor:

“UNITE HERE has had a positive relationship with Caesars Entertainment over the years, and 25,000 union members have been excited to help the company reinvest and rebuild as it recovers from the disastrous leveraged buyout led by Apollo and TPG. It is in this context that we approach the proposed sale of the company with great concern.

Yesterday, Eldorado announced cost-savings of $500 million in the first year of the combined company. Where are they going to cut? We will not stand by idly if the proposed Caesars-Eldorado transaction will lead to significant job losses, worse wages and benefits for our members, and lower state gaming tax receipts in the many communities where members we represent work and live. Casinos operating under privileged licenses are meant to create significant benefits for host communities, including family-sustaining jobs and local government funding based on gaming taxes.

We will support changes at Caesars that preserve the company’s long-term financial health and provide a sustainable path to good jobs in vibrant gaming markets across the country.”

2018, 7,700 UNITE HERE members went on a multi-city strike at Marriott hotels across the United States and won historic settlements in Boston, Detroit, San Francisco, San Jose, Oakland, San Diego, and Hawaii.

UNITE HERE represents over 300,000 hospitality workers in gaming, hotel, and food service industries in North America and provides analysis from the perspective of those who work in these industries.

 

Source: UNITE HERE

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UNITE HERE Warns About Potential Gaming Tax Revenue Declines, Job Cuts, and Other Problems of Proposed Merger of Eldorado Resorts and Caesars Entertainment

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UK NHS to Open Gambling Clinic for Children

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The UK’s NHS is going to open its first gambling clinic for children.

According to the Gambling Commission, there are 55,000 children classed as having a gambling problem in Britain. The Commission also found that a total of 450,000 are gambling regularly.

“This action shows just how seriously the NHS takes the threat of gambling addiction, even in young people. The links between problem gambling and stress, depression and mental health problems are growing and there are too many stories of lives lost and families destroyed,” Simon Stevens, the NHS England chief executive said.

The move was welcomed by Carolyn Harris, the Labour MP for Swansea East, who said attitudes around problem gambling was at last shifting. “For too long the industry has dismissed problem gambling but now is the time for polluters to pay,” she said.

“The clinic will open as part of a new network of services for addicts being rolled out as part of the NHS Long Term Plan. Specialist face-to-face NHS treatment for gambling addiction has only been available in London but is being made available across the country as part of the new strategy,” NHS England said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK NHS to Open Gambling Clinic for Children

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Mobile Betting Bill Fails to Progress Through New York Assembly

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Senator Joseph Addabbo’s mobile betting bill has failed to progress through the New York Assembly. The legislative session saw S17 fail to progress beyond the Assembly Standing Committee on Codes.

Addabbo tweeted that he saw no clear reason why the state could not implement mobile sports betting in 2019. Failure to do so would see the state miss out on around $75m in revenue, funding for education, and both job creation and retention.

“NY will be stuck like a disabled car on the shoulder, while we allow an illegal sports betting business in our state thrive and idly watch other neighboring states pass us up with enormous revenue gains from mobile sports betting,” Addabbo said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mobile Betting Bill Fails to Progress Through New York Assembly

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