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Sports data, automation, and individualization make EveryMatrix sports services a smart bet



Reading Time: 3 minutes


As it is almost impossible to remain in the sports betting competitive market without a high degree of automation and a vast collection of data sources. Ebbe Groes, CEO of EveryMatrix, reveals why leveraging data and technology is more decisive than ever for an operator’s long-term success and profitability.

Groes acknowledges that many of the industry suppliers have the necessary infrastructure, technology, and software platforms to handle day-to-day operations, however, he believes that truly ambitious operators are always on the hunt for boosting coverage, ensuring automatic failover, minimizing bet suspension time and maximizing betting margins and profits.

Our newly launched product, OddsMatrix Aggregator, caters precisely to this specific demand,” Groes said. “It is a unique sports aggregation technology which allows sportsbook operators to combine odds, settlement, score feeds from multiple providers into a single aggregated feed, all processed in real-time. Moreover, operators can set priority between providers in an easy-to-use interface and at an arbitrary fine granularity, down to a specific sport or market level.”

This allows operators using OddsMatrix Aggregator to easily add new sources with zero development cost and fast turnaround, as well as enabling them to test how much each added source can contribute and compare with existing sources – with everything handled by OddsMatrix. The aggregator, however, is just one of the many new developments coming from EveryMatrix.

“We’ve always prided ourselves on having a very strong selection of events on offer, in particular for live betting, but with our OddsMatrix Sportsbook, we’ve increased our ability to easily add new betting markets and sports,” Ebbe Groes added. “This shows now in our increased, but also in our recent breakthrough of esports betting, where we already have a dozen of esports disciplines available with many more to come.”

Indeed, the sportsbook has reached as many as 35,000 events at peak live offering times, with all sports and esports covered being part of the OddsMatrix Data Feeds, a complete and time-tested solution for delivering betting odds, scores, and real-time settlement.

Another two key areas where EveryMatrix has positioned itself particularly strongly is on bonusing and API.

“For bonusing, we’ve taken another extraordinary step and completely separated bonusing from the gaming product and the platform wallet into a standalone component covering and combining sports and casino. We have a dedicated team only for this and have achieved great agility and productivity in terms of new features by doing this separation. In 2019, we will see bonus capability delivered to clients not on our platform,” he stated.

EveryMatrix developed and extensively tested a Web API allowing clients to build their own front-end from scratch, rather than using a customized template. This gives unprecedented and much-needed freedom to operators as they can take full control over the design. The WebAPI is already used with success by two live operators with their own front-end, one a web front-end, another a mobile app, and a third now under development.”

EveryMatrix’s API can service every link in the betting value chain due to the application itself being split into modules, which each module interacting with each other also via APIs.

“This structure allowed us to e.g. take the Aggregator out and market separately,” revealed Groes. “Overall, we have many specialized API and granular methods and topics that permit precise data queries. The API allows you to both query data and to subscribe to updates of data; e.g. query for all markets for a specific event and then get push notification for all odds changes for that event or query for all matches for a league and get push notifications for matches added or removed. This allows for a true real-time front-end experience with minimal data transmission between the server and front-end application.”

The fact that OddsMatrix is API driven also gives it unprecedented flexibility, with the technology able to be easily integrated with existing platforms. As such, operators are afforded total autonomy over their betting sites.

“We offer full control over the front-end design and functionality to operators because we understand the need to tailor the user experience according to the needs of the target market and player base,” concluded Groes. “This gives unprecedented freedom to innovate for our customers. It’s been a massive success for our casino product where most of our top clients fully control the front-end and now we are aiming to repeat this for our sportsbook.”
Join EveryMatrix at ICE London 2019 at Stand N6-310 and find out how their modular and API driven solutions can help you unleash your Unlimited Creativity!

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports data, automation, and individualization make EveryMatrix sports services a smart bet

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NSoft and Casa Pariurilor expand cooperation




NSoft and Casa Pariurilor expand cooperationReading Time: 2 minutes


NSoft, premium betting software provider and Casa Pariurilor, a part of the largest Central European betting operator, have extended their cooperation by agreeing on implementation of NSoft´s In-Play MTS betting solution into Casa Pariurilor’s retail network. The network numbers over 700 shops in Romania, positioning Casa Pariurilor amongst the top three betting companies in this country.

Karlo Kralj, NSoft’s Regional Sales Agent announces: “I am delighted to confirm the continuation of excellent cooperation with our client Casa Pariurilor. It is one of the oldest and the most respected betting companies on the Romanian market. Casa Pariurilor`s experts have profound understanding of their market and are great in deciphering the players` needs. The partnership with Casa has helped us significantly by providing the essential market-insights and up-to-date knowledge about Romanian market trends.”

The first deal between NSoft and Casa Pariurilor was set in 2014 with the release of NSoft`s most popular product – Lucky Six, a draw-based game, together with Virtual Greyhound Races. Initially, the products were available in retail and afterwards, have extended to the client´s web.

“We have been working with NSoft for 5 years now and our cooperation is a role model of how B2B cooperation should look like. You know, you can buy a betting software anywhere, but the people make the difference. We witnessed the NSoft`s trustworthiness and reliability with excellent 24/7 support and great turnkey betting solution, thus the decision to use the advantages of NSoft`s Seven Betting Platform and its In-Play MTS solution in our retail network was a logical step forward,” concluded Lewis Findlay, General Manager Romania, Fortuna Entertainment Group.

NSoft`s Sportsbook solution driven by Betradar data provides clients with an extensive offer of up to 25,000 live events per month across 20+ sports. It is highly customizable sports betting platform requiring zero initial costs.

In addition, NSoft’s Seven Platform allows distribution of In-Play and Pre-Match offer through all available channels: retail, terminal, web, and mobile.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft and Casa Pariurilor expand cooperation

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Week 8 slot games releases




Week 8/2019 slot games releasesReading Time: 3 minutes


Sit back, relax and check out this week’s latest slots releases!


First up it’s Wazdan‘s new game title, Space Gem – an intergalactic journey packed with colourful gems for collecting and cosmic prizes to be won, ready to inject a blast of colour to the middle of winter. Showcased earlier this month at ICE London 2019, Space Gem takes players on a ride through the galaxy, with the mission to collect colourful gems and access rich-space bounties with Expanding Wild symbol and Re-spins for a hyper engaging player experience.

Wazdan's Cosmic Slot Space Gem


Pariplay has released Zombies Gone Wildan original online video slot inspired by pop culture’s deep-rooted fascination with the living dead. Engaging characters, an atmospheric soundtrack and an array of exciting gameplay features, will have players of all experience players feeling like they are part of humanity’s last stand for survival. Pariplay’s Zombies Gone Wild features 50 lines that pay both ways for even bigger rewards as well as a collection of wilds, free spins and jackpots.

 Pariplay’s New Zombies Gone Wild Video Slot


NetEnt merges magic and mystery in it’s latest slot title Golden Grimoire! Moments of magic await in the 5-reel, 4-row, 20-fixed lines video slot, where symbols are transformed and can cover the whole row in winning combinations, thanks to a theme based around the Golden Grimoire, a powerful book of spells, sorcery and symbol transformation.

NetEnt - Golden Grimoire


Pragmatic Play, is whisking players away to the African savannah in its latest video slot Safari King. The 4×5, 50 payline game packs the reels with excitement, featuring elephants, zebras and rhinos as well as immersive sound design. Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Players are sure to love the roar of Safari King, an excellent addition to our range of games bearing all the hallmarks of our flair for game design. Excellent central mechanics are combined with an engaging theme to create one of our most exciting products yet.”

 Pragmatic Play’s Latest Release: Safari King


Yggdrasil Gaming has released its heroic new slot, Champions of Rome, where mighty gladiators face off on the reels. Jonas Strandman, Head of Slots at Yggdrasil, said: “Champions of Rome is a visually impressive game where players are in control of how much they want to risk. Seasoned slot warriors can satisfy their thirst for adrenaline by choosing to risk it all, while more casual players can make a more conservative choice with guaranteed winnings.”

Yggdrasil - Champions of Rome


We finish this roundup with Microgaming, who has signed a long-term supplier agreement with game development studio, Crazy Tooth. The first game of the partnership is Arctic Valor™, a riveting new six-reel, 4,096 ways online slot. Crazy Tooth Studio® developed this exclusively for Microgaming. The new game involves fierce Valkyries and has a mythological background. David Reynolds, Games Publisher at Microgaming, added: “Arctic Valor provides a visually stunning journey into a land of ice and snow, complete with a fantastically vibrant, Norse-tinged atmosphere.“

Microgaming - Arctic Valor

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 8 slot games releases

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UK Gambling Commission mulls banning credit card for gambling transactions




UK Gambling Commission mulls banning credit card for gambling transactionsReading Time: 1 minute


The UK Gambling Commission is considering a ban on credit cards for gambling-related transactions. The commission has invited recommendations and suggestions from the members of the public, gambling businesses and other stakeholders.

Paul Hope, an executive director at the Gambling Commission, said: “We are exploring measures that could help reduce the risk of harm to consumers who use their credit cards to gamble online, and to those who play on all Category B machines. We want consumers, gambling firms and other interested parties to have their say and provide evidence that will help us make gambling safer.”

UKGC has already agreed in principle that consumers should not gamble with money they do not have. Gambling with borrowed money is already well-established as a risk factor for harmful gambling.

Now it is seeking meaningful input to help determine if restrictions—potentially including an outright ban—are necessary to limit risks to consumers.

The other call for evidence gives an opportunity for gambling businesses to outline how they will meet the challenges set out in the UK Government’s Review of Gaming Machines and Social Responsibility Measures over the protections for players using FOBTs.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Gambling Commission mulls banning credit card for gambling transactions

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