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Sports & Entertainment Innovation Firm, RIISE Ventures Levels Up With Strategic Investment in Georgia’s Largest Esports & Gaming Center: Axis Replay

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As Esports silently continues to grow as the fastest global sport in the world with projections to reach $1.5B by 2020Atlanta-based, RIISE Ventures decides to “get in the game” with its first esports investment in Axis Replay–a premier entertainment and event facility for video games and esports. Together, RIISE and Axis Replay will curate some of the most unique gaming experiences the country has to offer.

RIISE Ventures curates experiences by leveraging major sports, entertainment, and technology events [and venues]. Their proprietary Innovation Is A Sport ™ process helps to advise partners and consult corporate brands on how to stimulate ideas, attract and retain talent and invest capital into growth industries companies.

‘The Godfather of Angel Investing’ and RIISE partner, Sig Mosley, has been privy to the potential of technology long before it reared its head into the world of Esports. As the most prolific investor in the southeast, Mosley is confident that this contribution to Axis Replay and the gaming industry will prove to provide an immediate impact. “It’s important that we stay abreast of the latest insights and trends while investing capital into talented individuals and companies with amazing ideas,” Mosley says, “Esports is an emerging industry and I’m very optimistic about its growth trajectory.”

Axis Replay CEO Allie Young saw the potential for Esports as a commodity early on in its development. With Atlanta being one of the ‘Top 3 Best Cities for Gamers in the US’ according to WalletHub, and a melting pot of millennial energy, Young felt that it was important to provide gamers a community-driven atmosphere to encourage the industry’s growth. “With the growth in Esports and gaming, investing into the infrastructure that will house, train, and develop digital athletes is something that wise investors will seek. Here at Axis Replay, we’re incredibly blessed to have the backing of such a strong network this early in the game. It’s a testimony to the strength of our concept,” Young explains, “When both gamers and supporters like Sig Mosley put their names behind something, we know we have something extremely special.” Having previously owned her own media and marketing company, Young founded Axis Replay and opened it to the public on New Year’s Eve of 2018.

Before it’s Beta Launch, Axis Replay came together with RIISE Ventures to help host the first-ever ‘Esports Week Atlanta‘ in November 2018. This event brought together Esports industry leaders, brand executives, and gamers alike to demonstrate the evolution of the industry through a week of workshops, panels, and tours.

“I’m excited about our partnership with Axis Replay. The Esports space is electric and one of the most fertile verticals for us to create Experiential IP and content right now. We feel what SOHO House is for industry and creative elites, Access Replay will be for gamers and the creative tech space. Adding this to our conversation & portfolio is a win-win for everyone involved.” says RIISE Venture Partner and  ONE Musicfest Founder, J Carter.

The future of RIISE Ventures’ partnership with Axis Replay is pivotal as Atlanta continues to become an ultimate destination for the largest events in sports, technology and entertainment. “These alliances will allow us to continue to showcase how innovation is a sport and what that means for the industry,” says RIISE Venture Managing Partner M. Cole Jones.

RIISE Ventures will continue to explore investing ideas, talent and capital across the esports and other industries that offer distinct experiences in the worlds of sports, entertainment, and technology. Game On!

About RIISE Ventures
RIISE Ventures curate experiences by leveraging major sports, entertainment and technology events . Our Innovation is a Sport™ methodology advises partners and consult corporate brands on how to stimulate ideas, attract and retain talent and invest capital into emerging and growth industries. RIISE Ventures is a member of the Consumer Technology Association (producers of the Consumer Electronics Show) and holds a seat on the Atlanta Super Bowl 53 Technology Committee. Learn more at: http://riiseventures.com.

About Axis Replay 
Axis Replay is a 12,000 square foot entertainment and event facility for video games and esports located across from Krog Street Market in Atlanta, Georgia. This unique facility allows for small to medium-sized eSports events, high-speed internet, high-end gaming systems, tabletop games with café and bar. Axis Replay exists to create fun, social experiences for gamers and their friends so that they can build stronger connections. For more information, visit www.axisreplay.com.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sports & Entertainment Innovation Firm, RIISE Ventures Levels Up With Strategic Investment in Georgia’s Largest Esports & Gaming Center: Axis Replay

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Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports America

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Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports AmericaReading Time: 2 minutes

 

Jackpocket, a mobile-first startup helping to modernize state lotteries, proudly appointed Gavin Isaacs as a senior advisor to its board of directors. Isaacs is currently the chairman of SBTech, a sports betting and gaming technology supplier, which he joined in January 2019 after serving as the president and CEO of Scientific Games.

Isaacs will work with Jackpocket’s board, which includes investor partners from Silicon Valley-based BlueRun Ventures and Conductive Ventures, New York-based Subversive Capital, and the executive team, to help set growth strategy and guide the mobile lottery startup’s expansion to new jurisdictions in 2019 and beyond.

“It’s been so thrilling to witness Jackpocket’s evolution over the last few years, and to see it fully embrace all of its hurdles and turn them into opportunities for creating a better lottery experience,” said Mr. Isaacs. “It’s an exciting road ahead, and I’m eager to do my part to help the team navigate regulated spaces and shape new strategies for modernizing the industry.”

Based in Las Vegas, Isaacs brings 20 years of experience building multi-billion dollar businesses around the world, which includes leadership positions as COO of Bally Technologies, CEO of SHFL Entertainment (acquired by Bally Technologies) and president of Aristocrat. An Australia native, he started his career as a commercial real estate lawyer in Sydney before transitioning to the gaming industry.

“We’re fortunate to be in a position where we can be really thoughtful about who we have in our court, as we fortify our leadership position as a gaming technology company in a changing industry,” said Jackpocket Founder and CEO Peter Sullivan. “With lotteries and iGaming undergoing such rapid transformation, and in many cases starting to converge, we know that Gavin will bring valuable counsel and foresight in making more inroads for our growth.”

Jackpocket’s leadership team along with Mr. Isaacs are in attendance at this year’s Betting on Sports America, and available to discuss the announcement and their plans for 2019 with attending media. Jackpocket, which raised a Series B round of funding in October 2018, plans to make its flagship app, which lets players order official state lottery tickets, available in 10 states by the end of the year.

 

About Jackpocket:

Jackpocket is the first third-party app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions and more. As a no-cost, no-integration, turnkey platform, Jackpocket helps lotteries drive incremental revenue—benefiting essential state programs such as public education, veterans assistance, natural resources and more—while attracting new customers like millennials who otherwise would not be active lottery players.

Jackpocket’s mission is to create a more convenient, fun and responsible way to play the lottery. Through the app, players can place orders for their favorite games, check lottery results, join lottery pools with other Jackpocket players, and turn on autoplay so they never miss a drawing. And by being the first company to automatically lock a player’s identity to their ticket serial number, Jackpocket makes the lottery even more secure. Jackpocket is currently available in Minnesota, New Hampshire and Texas, and expanding to many new markets in 2019.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Jackpocket Announces Gaming Industry Veteran Gavin Isaacs as Senior Board Advisor at Betting on Sports America

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NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%

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NRT Partners with Strendus Sportsbook & Online Casino; NRT's OfferCraft Software Increases Click-Throughs by 490%Reading Time: 2 minutes

 

Strendus Uses the OfferCraft Gamification Engine to Make Its Emails to Customers Far More Engaging

 

Strendus, a leading Mexican online casino and sportsbook, and NRT, one of the largest FinTech and information-enabling technology companies in the gaming industry, recently signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus.

Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OfferCraft engagement platform in early 2018.

NRT’s OfferCraft gamification engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-a-winner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed.

Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand. “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created different personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.”

Strendus ran multiple A/B tests to observe the impact of incorporating the gamified incentives versus their standard incentives. The OfferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins.

“One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us,” said Murillo. “So one of our first OfferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamification to many more of our other campaigns.”

NRT’s President, Michael Dominelli, said: “We work hard to build tools that deliver powerful business results, so it’s wonderful to see how successfully the Strendus team has been deploying our OfferCraft solutions. We’re looking forward to bringing these experiences to many more players in the future.”

For more information on NRT’s OfferCraft platform, please visit: https://www.nrttech.com/products/offercraft/

 

SOURCE NRT Technology

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NRT Partners with Strendus Sportsbook & Online Casino; NRT’s OfferCraft Software Increases Click-Throughs by 490%

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New Jersey Gambling Regulators Imposes a Fine of $10K on PokerStars

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New Jersey Gambling Regulators Imposes a Fine of $10K on PokerStarsReading Time: 1 minute

 

New Jersey gambling regulators have imposed a fine of $10,000 on PokerStars for taking bets on New Jersey college basketball teams in violation of the state’s sports betting law.

According to the documents filed by the state, PokerStars accepted 216 wagers on a game involving Rutgers and Eastern Michigan University totalling more than $2,700.

The company also took a single bet on a game involving Monmouth University and the University of Pennsylvania, whose value was not disclosed.

The fine comes as New Jersey lawmakers are considering a bill that would set fines starting at $20,000 and ranging up to $100,000 for companies that take prohibited bets on New Jersey college teams.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New Jersey Gambling Regulators Imposes a Fine of K on PokerStars

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