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‘Bet Engage’ launches to provide ready-to-publish sporting predictions for betting sites and social media channels

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Content is created by editorial, data and digital content experts at PA, the national news agency for the UK and Ireland

Betting websites can now access a stream of ready-to-publish insights into upcoming sporting events from the specialist correspondents and data analysts at PA (the Press Association), the UK’s leading provider of multimedia sports editorial and data.

‘Bet Engage’ is the latest product from PA designed to help brands increase interactions with their betting audiences online. The product features potential outcomes across a range of events in a daily feed of infographics, previews, stats-based text and video stories and more.

All the predictions are underpinned by the expertise of PA’s sports correspondents and specialist data team. Creative design from the agency’s industry-leading graphics team adds visual impact to support betting brands’ digital and social media strategies.

Customers have the option to take ‘Bet Engage’ as a feed to plug directly into their platforms or as a bespoke service created in partnership with PA’s team of experts. The industry-wide roll out of ‘Bet Engage’ follows the success of tailored content partnerships with bwin and BetStars.

Michael Grenham, Head of Business Development, Racing & Betting, said: “‘Bet Engage’ is uniquely positioned to support betting companies’ online growth strategies by combining PA’s reputation in sports data and reporting with our expertise in digital content production. We work closely with our customers to provide them with a range of rich content options to engage their passionate betting communities.”

Ashley Broadley, Sports Editor at PA, said: “PA has been trusted for decades to provide the highest standard of content to the Racing and Betting industry. We understand the passion that drives sports fans and I am pleased to see our editorial, data and digital teams working together to create compelling content for betting sites and social media channels.”

PA’s Racing and Betting team will be exhibiting at ICE London 2019, at stand number S1-226.
About PA

PA is a leading supplier to the racing and betting industry, having provided content to the market for over 60 years as the national news agency for the UK and Ireland. Our Racing and Betting team provides a range of products including live data, editorial content, form guides, images and infographics, as well as hosted solutions and statistics from the last 100 years. PA prides itself on its accuracy and breadth of coverage, making it the most comprehensive supplier of international horse racing, greyhound and sports betting content.

PA is part of the PA Group of specialist media companies. PA Group has 26 shareholders, made up mainly of UK national and regional newspaper publishers. The largest shareholders include DMGT plc, News UK plc, Reach plc and UBM plc.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ‘Bet Engage’ launches to provide ready-to-publish sporting predictions for betting sites and social media channels

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Sweden to Consider Online Casino Advertising Ban

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Sweden to Consider Online Casino Advertising BanReading Time: 1 minute

 

Sweden’s government is going to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise in addiction, sending shares in the sector lower.

At the start of the year, Sweden tightened the rules for gambling firms and called on the industry to put in place a code of conduct to protect vulnerable consumers. But measures have not gone far enough.

“There is scope for the commissioner to recommend a total or partial ban on gambling advertising,” Minister for Public Administration Ardalan Shekarabi said.

The commission’s remit will include looking at whether to treat advertising of online gambling in the same way as adverts for alcohol and tobacco, limits on advertising bonuses, jackpots and free-plays and whether to limit advertising during live sporting events such as football matches.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sweden to Consider Online Casino Advertising Ban

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret CampaignReading Time: 1 minute

 

GambleAware has Launched “No Bet Inn” in Liverpool as part of Bet Regret campaign. The Bet Regret campaign aims to give support for the young men aged 16–34 who gamble regularly. New research conducted for GambleAware revealed that 58% of 18–44 year-old male sports bettors agree that they make impulsive bets in the heat of the moment.

“Some of my fondest memories of playing football were with Liverpool, so it was great to have a chat with fellow fans and watch the current team play, and it was genuinely nice to watch a full match in the No Bet Inn without the distraction of a mobile in anyone’s hand. No checking Instagram, no updating Facebook and crucially, no betting in-play or whilst drinking. It’s crazy to see the number of fans placing ill-considered bets and regretting it afterwards, so it was great to remind people to think twice before betting, avoid Bet Regret and just enjoy the game,” Garcia, famous football player said.

Marc Etches, CEO of GambleAware, said: “We created the No Bet Inn as a demonstration of our Bet Regret campaign and to make football fans think hard about their betting habits. At the No Bet Inn, people could enjoy the game and avoid BetRegret. The is one part of a national campaign for safer gambling which launched in February to raise awareness of behaviours that people might not always recognise as impulsive or risky, such as sports betting when drunk, bored or chasing losses.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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Nielsen Releases “Esports Playbook for Brands” 2019

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Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands.

According to Esports Playbook for Brands, non-gaming brand involvement in esports has increased by 13% over the past year. Mainstream brands outside of traditional video game brands are entering the space.

Nielsen points out that 90% of U.S. esports viewers on Twitch can name at least one non-gaming sponsor; 70% of U.S. Twitch users spend more time engaging with esports than they do with traditional sports.

“Esports fans respect and welcome those brands that embrace what they already love, and get the need for the revenue and exposure that sponsors, distributors, and content creators bring with them,” says Bobby Sharma, founding partner of the Esports advisory firm Electronic Sports Group, in the playbook.

“But they also know when they are being used as test subjects… and that is where things can go awry,” he adds.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nielsen Releases “Esports Playbook for Brands” 2019

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