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What Finland’s Online Gambling Sector Can Learn from Sweden’s New Regulation

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On January 1, 2019, Sweden opened up its online gambling sector, regulating the sector but largely relaxing the tight grip that it had on the digital entertainment industry. More than 30 online casino operators have been awarded licenses thus far, though, more than 70 casinos had submitted their applications.

The move is expected to revolutionize the online gaming industry in the region. But, more than that, some also expect it to be a beacon for other European countries – like Finland  – to follow, using Sweden’s online casino reform as a guideline for its own regulatory efforts.

Like Sweden, Finland Should Expect a Flood of Applications

The Finnish online casino sector, similar to that of Sweden, has been regarded as a restrictive industry. Finland’s industry is state-controlled with just one brand, called Veikkaus, providing lotteries, sports betting, slot machines, and horseracing, on the block. But as Finland prepares to overhaul its online gambling sector following a review (as announced in December 2018), the country should expect to be flooded with applications. This is especially the case as Veikkaus’ earnings are already down having decreased by 1% during the first quarter of 2018 due to its introduction of responsible gambling tools. Plus, Finland’s population famously loves gambling and it is part of everyday life says yle.fi. This gives casinos an additional incentive to focus on the region.

There are already several international online casino operators that promote themselves in Finland, with suomicasinot.net explaining that many of these allow players to cash out to Finnish bank accounts and offer games in Finnish. These casinos are specifically targeted towards Finnish gamblers but if the country’s gambling sector is revamped, these efforts within the region may be renewed and the Finnish authorities will have to be prepared for the influx.

The Need for Localized Games

The new Swedish regulation also highlights the need for localized games and how important these could be for any online casino that wants to achieve success in Finland – or any other European country in which English is not the primary language. Several major slot game developers such as Microgaming (which develops games like Game of Thrones and Immortal Romance) are already offering localized games, as noted in this europeangaming.eu report. This is despite Sweden’s new regulation having gone live just days ago.

Developers and online casinos in Finland will have to be just as prepared for the country’s new regulation to go live, being ready to appeal to Finnish customers in the best way possible. It could be a significant undertaking as in addition to text translations, games may need to be changed in order to be compliant with any new rules. There may also be limits on how much players are able to spend in one go and how long they can play for. It will also be necessary to appeal to Finnish interests in terms of themes.

We could still be a while away from Finland’s gaming overhaul. But judging by the way in which Sweden’s online gambling operators have shot off from the line, preparation is the key for success.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: What Finland’s Online Gambling Sector Can Learn from Sweden’s New Regulation

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Criticism mount against casinos in Goa

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Casinos in Goa, India, continue to attract criticism. An organisation called Aam Aurat Admi Against Gambling (AAAAG), which means the organisation of common men and women against gambling, has asked the government to shut down all offshore gambling companies in the state.

“The Bharatiya Janata Party government had promised that the casinos would be removed from the Mandovi,” said Sabina Martins, the convenor of the organisation opposing gambling. “[late] Chief Minister Manohar Parrikar had categorically stated that within four years of his tenure, the casinos would be phased out. Instead of phasing them out, the term of the existing casinos has been extended by another six months.”

AAAAG main objection is against the new Big Daddy casino, which was added after the government’s assertion.

“Amendments and regulations are made to favour casinos,” co-convenor of AAAAG, Anand Madgaoncar said. “While the world over, regulations govern casinos on the percentage of money to be given back to players, in Goa the casinos are having a field day looting them as no such regulations are implemented. There are no accountability mechanisms to check whether those employed are free from exploitation and addiction.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Criticism mount against casinos in Goa

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Red Tiger slots go live with PokerStars in Italy

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Slots from Red Tiger, the award-winning casino game and software developer based in Malta, have gone live on PokerStars in Italy.

A number of slot titles will be introduced in the coming weeks beginning with hits Mystery Reels and Arcade Bomb.

The launch follows a similar country-specific deal with PokerStars in Denmark, with Sweden and Spain on the way.

Gavin Hamilton, CEO of Red Tiger, said: “We’re very pleased to be working with PokerStars, which is one of the biggest and most-admired brands in gaming.

We’re also pleased to be entering Italy for the first time, continuing our ambition to be the top supplier in every regulated market.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Red Tiger slots go live with PokerStars in Italy

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Tom Horn strengthens its position in Lithuania with Betsafe.lt

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Tom Horn Gaming, a Malta-based igaming software supplier, has announced its content is now available to players in Lithuania on Betsafe.lt, one of many brands owned by the leading Swedish online gaming company Betsson Group.

Betsafe.lt belongs among the most trusted online casinos, offering the best-in-class gaming content to players in Lithuania. The operator will gradually gain access to Tom Horn’s award-winning content, including its blockbusters such as Hot Blizzard, 243 Crystal Fruits, and Book of Spells.

Tom Horn Gaming was the first online casino supplier to enter the Lithuanian market. The partnership is in line with the supplier’s long-term strategy to further expand its footprint in the Baltic regulated markets, building on the popularity of its titles among players and trust and recognition it has earned among the operators and regulators in the region.

Ondrej LapidesCEO at Tom Horn Gaming said: ‘This is further evidence that our content is in high demand among players in Lithuania and we’re delighted to have joined forces with such an acclaimed brand like Betsafe.lt. I believe that with this latest partnership we will further grow our presence in the Baltics.’

Kaido UlejevManaging Director Baltics at Betsson Group added: ‘Tom Horn Gaming is a modern-thinking company that has built a reputation for developing beautifully designed games, that are packed full of intriguing features, complex math and mechanics that players love. The company has a well-established presence in Lithuania and we know that our casino offering, featuring Tom Horn games, is strongly positioned among players in the market.’

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Tom Horn strengthens its position in Lithuania with Betsafe.lt

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