Connect with us

Industry News

Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce Deal

Published

on

Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce DealReading Time: 3 minutes

 

Fanatics will become the official retail partner of the Overwatch League

The first-ever esports deal for Fanatics includes omnichannel retail and fan gear manufacturing rights

 

The Overwatch League announced a groundbreaking, multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league.

The deal is highlighted by Fanatics securing U.S. and international rights to produce Overwatch League jerseys, fan gear, headwear, and hard goods sold across all retail and wholesale channels. Under the new agreement, both parties also will work collaboratively to identify and secure additional world-class companies to grow the overall assortment of high-quality products available to fans. In addition, Fanatics will establish a new global ecommerce and mobile shopping platform and operate on-site retail for all league events.

“Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even more fans and to provide them with high-quality merchandise and a best-in-class retail experience where they can shop for all our great Overwatch League gear,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “Fanatics has a proven track record of success with major sports brands and we’re excited to work with them in expanding this part of our business.”

Fanatics—utilizing an innovative vertical manufacturing model, combining extensive licensing rights with on-demand manufacturing and an agile supply chain—will design and quickly distribute high-quality Overwatch League fan gear across all categories, including merchandise for league events and championships.

“The demand for team gear during our inaugural season was very strong,” said Daniel Siegel, head of esports licensing for Blizzard Entertainment. “A significant number of fans—for regular-season matches at Blizzard Arena Los Angeles and at the Grand Finals in Brooklyn—showed up in jerseys to support their teams, and we’re thrilled to make it even easier for them to represent their favorite teams and players.”

“Esports has been on our radar for some time now and we are incredibly excited to mark our first deal with the best in the world in Activision Blizzard around their incredibly successful Overwatch League,” said Ross Tannenbaum, head of special projects for Fanatics. “Our omnichannel retail capabilities and real-time vertical manufacturing model will ensure that Overwatch League fans across the globe have unprecedented access to a wide assortment of merchandise to be able to show their passion and pride for the teams and players they love, whether shopping online, on their phone, or at one of many league events.”

The agreement between the Overwatch League and Fanatics will be implemented before the start of the 2019 Overwatch League season, which kicks off on February 14. At that time, Overwatch League gear will be available on a dedicated e-store and on select sites across Fanatics’ global network.

The new online storefronts will be the first to sell gear for the Overwatch League’s new expansion teams: Atlanta Reign, Chengdu Hunters, Guangzhou Charge, Hangzhou Spark, Paris Eternal, Toronto Defiant, Vancouver Titans, and the Washington Justice. Fanatics will operate on-site retail stores for all Overwatch League regular-season matches at Blizzard Arena Los Angeles and for other league events.

Further details about the official launch of the new Overwatch League ecommerce platform and the 2019 season will be announced at a later date.

 

About the Overwatch League™:

The Overwatch League™ is the first major global professional esports league with city-based teams across Asia, Europe, and North America. Overwatch® was created by globally acclaimed publisher Blizzard Entertainment (a division of Activision Blizzard—Nasdaq: ATVI), whose iconic franchises have helped lay the foundations and push the boundaries of professional esports over the last 15 years. The latest addition to Blizzard’s stable of twenty-two #1 games,[1] Overwatch was built from the ground up for online competition, with memorable characters and fast-paced action designed for the most engaging gameplay and spectator experiences. To learn more about the Overwatch League, visit www.overwatchleague.com.

About Fanatics:

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Operating multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

© 2018 Blizzard Entertainment, Inc. OVERWATCH, OVERWATCH LEAGUE, BLIZZARD, and BLIZZARD ENTERTAINMENT are trademarks of Blizzard Entertainment, Inc., in the United States and/or other countries.

[1] Sales and/or downloads, based on internal company records and reports from key distribution partners.

Source: Latest News at European Gaming Media

Continue Reading

Industry News

Skyrocket Deals with Millennium Media, Snaps up Hollywood Film Rights

Published

on

By

Skyrocket Deals with Millennium Media, Snaps up Hollywood Film RightsReading Time: 1 minute

 

The US based tech-entertainment company, Skyrocket Entertainment, has made deal with US-based Millennium Media and acquired international rights to a number of iconic Hollywood feature films including Rambo 4, The Expendables and the Fallen franchise. Skyrocket will transform these stories and characters into new gaming content and products and migrate them into the worldwide online gambling sector.

Production of the film-branded gaming content will commence from May 2019 with expected delivery slated for 2020. The deal was struck between Skyrocket CEO, Sean O’Kelly and Millennium Media president, Jeffrey Greenstein.

“We are excited to be working with Millennium Media, adding the crown jewels of their library to the Skyrocket slate for this innovative venture. Millennium recognised the value and vast potential of this new revenue stream from day one and we’re looking forward to creating fresh and immersive gaming experiences around these well-loved films, which resonate with existing but also new audiences worldwide,” O’Kelly said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Skyrocket Deals with Millennium Media, Snaps up Hollywood Film Rights

Continue Reading

Industry News

AGTech Wins Lottery Hardware Bid in Guangxi Zhuang Autonomous Region of China

Published

on

By

AGTech Wins Lottery Hardware Bid in Guangxi Zhuang Autonomous Region of ChinaReading Time: 1 minute

 

AGTech Holdings Limited is delighted to announce that its wholly-owned subsidiary, Beijing AGTech GOT Technology Co., Ltd has won the lottery terminals procurement tender to supply lottery terminals to the Sports Lottery Administration Center in Guangxi Zhuang Autonomous Region of the People’s Republic of China, following the winning bids in Tianjin and Hainan since 2019. The successful bid further strengthened the Company’s leading position in China’s sports lottery hardware market and demonstrated the continued competitiveness of AGTech’s lottery terminals.

John Sun, Chairman and Chief Executive Officer of AGTech said, “So far this year, AGTech GOT has already won tenders in various province, municipality and autonomous region across China, further reaffirming our hardware division’s continued dedication to and leading position in China’s lottery industry. AGTech has and will continue to enhance product innovation, ensure safety and R&D compliance, and contribute to the overall healthy development of China’s lottery market.”

 

About AGTech Holdings Limited:

AGTech was incorporated in Bermuda and its shares are listed on the GEM (Stock Code: 08279). AGTech is an integrated technology and services company engaged in the lottery and mobile games and entertainment market with a focus on China and selected international markets. A member of the Alibaba Group with around 400 employees, AGTech is the exclusive lottery platform of Alibaba Group and Ant Financial Group.

AGTech’s businesses are broadly divided into two categories:

  • Lottery (including hardware, games and systems,  provision of distribution and ancillary services); and
  • Games and Entertainment.

AGTech is a Gold Contributor of the World Lottery Association (WLA), an associate member of the Asia Pacific Lottery Association (APLA), and an official partner of the International Mind Sports Association (IMSA).

For more information, please visit www.agtech.com

 

SOURCE AGTech Holdings Limited

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: AGTech Wins Lottery Hardware Bid in Guangxi Zhuang Autonomous Region of China

Continue Reading

Industry News

Pariplay Launches Dragons of the North

Published

on

By

Pariplay Launches Dragons of the NorthReading Time: 1 minute

 

Pariplay Ltd., a leading provider of Internet Gaming Systems, has launched Dragons of the North, a new online video slot that sends players on a thrilling journey to a world of fantasy and adventure.

Beautifully realised graphics further add to the game’s allure, depicting a colourful but treacherous landscape that is sure to encourage repeat play and deeper exploration into all this magical world has to offer.

Players can trigger several special reel prizes with the Golden Dragon Egg symbol, which also acts as a Wild in both the base game and free spins. Possible rewards include cash prizes, 10 free spins and one of four different jackpots with multipliers ranging from ×15 to ×1000.

“We’re very excited about Dragons of the North, which is a worthy follow-up to the incredible success of the Rumble Rhino slot that we launched in March. These games are each representative of our commitment to crafting engaging experiences with innovative gameplay features. In the case of Dragons of the North, we’ve included a special feature where each reel has its own prize, which changes with each spin,” Richard Mintz, Commercial and Marketing Director of Pariplay said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Pariplay Launches Dragons of the North

Continue Reading
Advertisement
NSoft

Trending