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Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce Deal

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Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce DealReading Time: 3 minutes

 

Fanatics will become the official retail partner of the Overwatch League

The first-ever esports deal for Fanatics includes omnichannel retail and fan gear manufacturing rights

 

The Overwatch League announced a groundbreaking, multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league.

The deal is highlighted by Fanatics securing U.S. and international rights to produce Overwatch League jerseys, fan gear, headwear, and hard goods sold across all retail and wholesale channels. Under the new agreement, both parties also will work collaboratively to identify and secure additional world-class companies to grow the overall assortment of high-quality products available to fans. In addition, Fanatics will establish a new global ecommerce and mobile shopping platform and operate on-site retail for all league events.

“Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even more fans and to provide them with high-quality merchandise and a best-in-class retail experience where they can shop for all our great Overwatch League gear,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “Fanatics has a proven track record of success with major sports brands and we’re excited to work with them in expanding this part of our business.”

Fanatics—utilizing an innovative vertical manufacturing model, combining extensive licensing rights with on-demand manufacturing and an agile supply chain—will design and quickly distribute high-quality Overwatch League fan gear across all categories, including merchandise for league events and championships.

“The demand for team gear during our inaugural season was very strong,” said Daniel Siegel, head of esports licensing for Blizzard Entertainment. “A significant number of fans—for regular-season matches at Blizzard Arena Los Angeles and at the Grand Finals in Brooklyn—showed up in jerseys to support their teams, and we’re thrilled to make it even easier for them to represent their favorite teams and players.”

“Esports has been on our radar for some time now and we are incredibly excited to mark our first deal with the best in the world in Activision Blizzard around their incredibly successful Overwatch League,” said Ross Tannenbaum, head of special projects for Fanatics. “Our omnichannel retail capabilities and real-time vertical manufacturing model will ensure that Overwatch League fans across the globe have unprecedented access to a wide assortment of merchandise to be able to show their passion and pride for the teams and players they love, whether shopping online, on their phone, or at one of many league events.”

The agreement between the Overwatch League and Fanatics will be implemented before the start of the 2019 Overwatch League season, which kicks off on February 14. At that time, Overwatch League gear will be available on a dedicated e-store and on select sites across Fanatics’ global network.

The new online storefronts will be the first to sell gear for the Overwatch League’s new expansion teams: Atlanta Reign, Chengdu Hunters, Guangzhou Charge, Hangzhou Spark, Paris Eternal, Toronto Defiant, Vancouver Titans, and the Washington Justice. Fanatics will operate on-site retail stores for all Overwatch League regular-season matches at Blizzard Arena Los Angeles and for other league events.

Further details about the official launch of the new Overwatch League ecommerce platform and the 2019 season will be announced at a later date.

 

About the Overwatch League™:

The Overwatch League™ is the first major global professional esports league with city-based teams across Asia, Europe, and North America. Overwatch® was created by globally acclaimed publisher Blizzard Entertainment (a division of Activision Blizzard—Nasdaq: ATVI), whose iconic franchises have helped lay the foundations and push the boundaries of professional esports over the last 15 years. The latest addition to Blizzard’s stable of twenty-two #1 games,[1] Overwatch was built from the ground up for online competition, with memorable characters and fast-paced action designed for the most engaging gameplay and spectator experiences. To learn more about the Overwatch League, visit www.overwatchleague.com.

About Fanatics:

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Operating multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

© 2018 Blizzard Entertainment, Inc. OVERWATCH, OVERWATCH LEAGUE, BLIZZARD, and BLIZZARD ENTERTAINMENT are trademarks of Blizzard Entertainment, Inc., in the United States and/or other countries.

[1] Sales and/or downloads, based on internal company records and reports from key distribution partners.

Source: Latest News at European Gaming Media

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50 flavors of Endorphina at London event in 2019

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When it comes to international exhibitions there are certain exhibiting companies that immediately catch attendee´s attention with their promo. As usually, Endorphina was one of these companies during the main igaming event of the year – ICE London.

What was Endorphina´s booth all about then?

This time, Endorphina wasn´t playing any games and brought in a guest star from the US – Erik Cavanaugh, who has already won the hearts of millions with his passion for dancing and challenging stereotypes of a dancer’s body. Erik’s been viewed over 90 million times worldwide and his fame is still rising. His videos and interviews were published by major publications like People Magazine, The Today Show, Good Morning America, Forbes, and more. During each performance there was a crowd watching Erik, cheering and admiring his graceful moves. Trust us, it was an impeccable performance!

We had a chance to ask Erik about his feelings regarding the event:

“I am so excited to be performing with Endorphina at ICE London and getting to show to the attendees that Dancers Come In All Sizes! This is my first time ever performing live in Europe and I couldn’t be more excited!”

Endorphina´s stand was buzzing all the time. Many people came to try their luck in Wheel of Fortune to win a huge collection of prizes – from witty branded cans, a very own Endorphina cookbook or custom Endorphina slides and branded socks. Provider´s slides and socks with designs of successful game titles were the most popular prizes and made more than one attendee of the show come back to their stand for a second chance to win it. And the rest was exploring provider´s latest games and business opportunities.

Did you witness the guy who impressed America with his charm and talent at the show? Or did you win some of the branded goods? Let us know!

 

Learn more about Endorphina: https://endorphina.com/about

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: 50 flavors of Endorphina at London event in 2019

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Battle for Humanity’s Survival in Pariplay’s New Zombies Gone Wild Video Slot

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iGaming software provider pits zombie hunters against the undead in this action-packed offering

 

Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has released Zombies Gone Wild, an original online video slot inspired by pop culture’s deep-rooted fascination with the living dead. Engaging characters, an atmospheric soundtrack and an array of exciting gameplay features, will have players of all experience players feeling like they are part of humanity’s last stand for survival.

Pariplay’s Zombies Gone Wild features 50 lines that pay both ways for even bigger rewards as well as a collection of wilds, free spins and jackpots. Ratcheting up the adrenaline pumping action are the expanding Mega Wilds, which occur when one of the game’s three heroic zombie hunters are exposed to radiation and become Wild zombies. During the ensuing free spins, the hunter expands to increase the chances of winning.

The game also features three jackpots, each of which corresponds to one of the three zombie hunters. Players can contribute to the value of these respective jackpots with a winning line that includes a Wild zombie hunter symbol. The jackpot values are tracked with separate progress bars, which when full award multipliers of x25, x75 or x200 of the bet amount, respectively.

Other game highlights include the free spins feature, which awards up to 20 spins and can be retriggered up to three times with the initial number of spins awarded. Offered in over 20 languages, Zombies Gone Wild appeals to a broad audience with its thrilling combination of vile zombie hordes and formidable heroes, that latter of which wield a skateboard, katana and chainsaw as their respective weapons of choice.

Zombies Gone Wild also benefits players with an attractive 95.88% return-to-player (RTP) rate, while its development in HTML5 supports gameplay across mobile phones, desktops and other devices. The game also features a mobile portrait mode, allowing players to easily switch to one-handed gameplay.

Certified by gambling regulators in the UK, Isle of Man and Malta, the slot is the latest addition to Pariplay’s growing portfolio of over 100 online casino games. Alongside its original and branded slot titles, the company also provides a selection of online scratch cards, bingo games and instant win titles.

Richard Mintz, Commercial and Marketing Director at Pariplay, said: “When designing Zombies Gone Wild, we knew it was important to give players a game that not only looked great but was also true to the spirit of a genre that holds such an important place in modern pop culture. That combined with our commitment to maximum entertainment, engagement and unique gameplay features, ensures that players of all experience levels will be eager to return to a world packed with rewards and adventure.”

For more information about the Zombies Gone Wild slot launch, contact Pariplay.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Battle for Humanity’s Survival in Pariplay’s New Zombies Gone Wild Video Slot

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Pennsylvania Gaming Control Board Reports January Fantasy Contests Revenue

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The Pennsylvania Gaming Control Board posted on its web site the January Fantasy Contests Revenue Report. The report provides a breakdown on fees collected from the play of Pennsylvania participants, Fantasy Contests Operators’ adjusted revenue, and tax revenue due to the Commonwealth. The report can be found at www.gamingcontrolboard.pa.gov.

Fantasy adjusted revenue for January was $2,116,499 compared to adjusted revenue of $2,860,503 in December 2018.

Tax revenue is derived through a 15% assessment on the adjusted revenue reported by the Fantasy Contest Operators and is deposited into the Commonwealth General Fund. This resulted in tax revenue generated during January of $317,475. Seven of the Fantasy Contest Operators reported tax revenue due.

Fantasy revenue and tax revenue for each of the providers for January 2019 is displayed in the following table:

Fantasy Contest Provider

January 2019

Fantasy Contest

Adjusted Revenue

January 2019

State Tax Due

DraftKings

$1,026,565.22

$153,984.78

FanDuel

$998,218.08

$149,732.71

Yahoo Fantasy Sports

$41,878.21

$6,281.73

DRAFT

$35,986.44

$5,397.97

Sportshub Technologies

$8,795.00

$1,319.00

Fantasy Draft

$4,201.20

$630.18

Boom Fantasy

$854.78

$128.22

Total

$2,116,498.93

$317,474.59

 

About the Pennsylvania Gaming Control Board:

The Pennsylvania Gaming Control Board is tasked to oversee all aspects of the state’s casino industry, including sports wagering offered currently at six locations. The oversight also includes other new gaming initiatives, expected to be launched in the coming months, which were created through Act 42 of 2017, an amendment to the Race Horse Development and Gaming Act.

The Commonwealth’s casino industry currently consists of 10 stand-alone and racetrack casinos in operation, along with the two smaller resort casinos.  These facilities collectively employ nearly 17,000 people and annually generate approximately $1.4 billion in tax revenue from slot machine and table games play. The largest portion of that money is used for property tax reduction to Pennsylvania homeowners.

Additional information about both the PGCB’s gaming regulatory efforts and Pennsylvania’s gaming industry can be found at gamingcontrolboard.pa.gov. You can also follow the agency on Twitter by choosing @PAGamingControl.

Source: Pennsylvania Gaming Control Board

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Pennsylvania Gaming Control Board Reports January Fantasy Contests Revenue

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