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Mr Green is the Rising Star in Sports Betting 2018

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Mr Green has been awarded Rising Star in Sports Betting 2018 at the annual SBC Awards in London.

 

Mr Green launched its first Sportsbook in 2016 and has since then focused on offering a unique player experience. New, smart, and intuitive widgets have been added throughout 2018 making it more fun to play and easier to find favourite sports and teams.

Mr Green’s unique sportsbook experience is appreciated by the customers and in the third quarter 2018 revenue from the sportsbook increased by 375 per cent compared to the same quarter the previous year.

Innovation and differentiation are key elements of our strategy, says Per Norman, CEO of MRG. This prestigious award is a proof of our capabilities to innovate and differentiate in order to deliver a superior experience.

At the SBC event, Mr Green was also highly commended for its Green Gaming focus. Mr Green’s Sports players are now also benefitting from its unique Green Gaming predictive tool. The Green Gaming tool is based on a data driven algorithm combined with a player self-assessment test and presents each individual player’s risk level in a transparent way. Based on the identified risk level, Mr Green tailor its communication towards each player making sure sales messages and Green Gaming communication is served in a responsible way.

 

MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG offers a superior experience in a Green Gaming environment. MRG was founded in 2007 and operates the iGaming sites Mr Green, Redbet, 11.lv, Winning Room, Bertil, MamaMiaBingo, BingoSjov and BingoSlottet. The Group had a turnover of SEK 1,192.0 million in 2017 and has over 370 employees. MRG has gaming licenses in Denmark, Italy, Latvia, Malta, the UK, and Sportsbook license in Ireland. MRG is listed on Nasdaq Stockholm in the Mid Cap segment under the name Mr Green & Co AB (ticker MRG). Read more at www.mrggroup.com.

Source: Latest News at European Gaming Media

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Graphyte Launches Intelligent Layouts

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Personalisation platform Graphyte has launched its new product Intelligent Layouts, which enable the operators to deliver completely personalised web and app experiences for every customer.

With Intelligent Layouts, operators can automatically tailor every element of its offering to each player’s preferences, leading to an entirely unique mobile and desktop site layout for every customer.

“When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so prevalent in betting and gaming, to a one-size-fits-one model that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we’ve built the capability for every operator to make the experience unique for every one of their customers,” Damien Evans, co-founder of Graphyte said.

“As an operator, you’ll know that every part of your site is tuned to the preferences of each player – all updated and managed in real time. As a player, the experience is transformed, the games and product categories you like to play (or those that you are very likely to enjoy) are always front-and-centre, and it doesn’t stop there: promotions you might have missed, new game launches and events and price boosts in sports can all be brought to the fore with Intelligent Layouts. It’s incredibly powerful and the early results we’ve seen from operator trials have been extraordinary,” Damien Evans added.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Graphyte Launches Intelligent Layouts

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GVC Launches Skywind Content on Ladbrokes, Coral and Gala Brands

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GVC has launched the gaming content of Skywind Group on its Ladbrokes, Coral and Gala brands. Earlier in the year, GVC launched the Skywind games on the bwin, PartyCasino and Sportingbet brands in selected regulated markets.

Through this expansion of the partnership, GVC’s customers will now be able to enjoy cutting edge content from Skywind’s huge portfolio of over 200 games. GVC will also integrate Skywind’s unique Bonus Coins reward, Daily, Must-Go and innovative Split jackpots among a range of other player engagement tools.

“We are delighted to extend our collaboration with Skywind who are a hugely valuable and innovative partner. Our mission is to provide our customers with nothing short of the most engaging and comprehensive portfolio of games available anywhere in the market. The launch of this exciting content is another important milestone on that journey,” Paris Anatolitis, GVC’s Marketing Director for Casino said.

“Partnering up with GVC is the natural step for us in entering regulated gambling markets around the world. In just over six months, we have managed to build a strong partnership, rolling-out our premium video slots games at bwin, PartyCasino and Sportingbet, across markets. I am excited that Ladbrokes, Gala and Coral players will now also be able enjoy the many proven engageable games we offer,” Oren Cohen Shwartz, Managing Director of Skywind said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GVC Launches Skywind Content on Ladbrokes, Coral and Gala Brands

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Blackstone Group to Buy Bellagio and MGM Grand

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Blackstone Group is going to buy the Bellagio and the MGM Grand, two of the biggest properties owned by MGM Resorts. Blackstone is in talks with MGM Resorts regarding this.

After buying, Blackstone would then lease the property back to MGM Resorts, who would continue to run the day-to-day casino operations.

By selling the property to Blackstone, MGM would free up needed capital to build a $10 billion resort in Japan. Early estimates have MGM receiving roughly $7 billion for the two casino resorts.

Blackstone has made a splash in the gaming market over the last several years. It purchased the Cosmopolitan Las Vegas in 2014 for $1.73 billion and acquired Spain-based Cirsa Gaming Corp in 2018 for $1.8 billion.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Blackstone Group to Buy Bellagio and MGM Grand

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