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Lottoland responds to Gambling Commission report



Lottoland responds to Gambling Commission reportReading Time: 3 minutes


Online betting operator makes head start on addressing calls for stronger partnerships to protect children with launch of its P.A.R.E.N.T initiative


Lottoland has responded to a Gambling Commission report claiming stronger partnerships are needed to protect children following the launch of its own education initiative.

The online betting giant’s P.A.R.E.N.T scheme is being introduced to support parents, educators and youth representatives across the board in mitigating the risks posed to young people gaming online.

A report from the Gambling Commission published today shows that close to a million youngsters have been exposed to gambling through ‘loot boxes’ in computer games or on smartphone apps, and claims the number of problem gamblers aged 11 to 16 has reached 55,000.

Nigel Birrell, CEO at Lottoland, said: “Lottoland already felt strongly that we could and should be doing more in the countries we operate in, even before this report, and its publication coinciding with the launch of our own partnership initiative supporting all those touched by the issues involved has given us more impetus than ever to push forward with our plans.”

In its latest report, the Gambling Commission called for regulators and businesses across industries to work together, and also highlighted the important influence parents can have on children’s gambling behaviour.

Lottoland’s P.A.R.E.N.T initiative focuses on six key behaviours essential for responsible gaming, and is designed to help all those involved in youth gaming ‘stay on their game’ following initial consultation with teachers, NGOs and other stakeholders.

These six key areas are:

P – Parent

A – Awareness

R – Responsibility

E – Environment

N – Nurture

T – Trust

Research conducted by the online betting giant also shows almost half the nation’s children aged 7-16 enjoy unlimited time online each day, and 1 in 5 have access to online games without any restrictions in place at all*.

Its P.A.R.E.N.T campaign otherwise comes after Lottoland researchers also found:


  • Almost half the nation’s children enjoy unlimited time online each day – and 1 in 5 have access to online games without any restrictions in place at all.
  • Children’s online gaming habits cost the average UK parent £31 in charges – a third of whom are unaware of the costs due to them until it is time to pay
  • Almost one in five (18%) parents with children aged 7-16 in the UK do not know you can play games with other users live over the internet.
  • More than a quarter of UK parents with children aged 16 or younger admit to knowing ‘none’, ‘very few’ or only ‘some’ of their online friends.  
  • Half of all UK youngsters spend up to four hours a day online in the school holidays – and almost twice the amount of time on average that they do in term time.


Mr Birrell said: “This latest report from the gambling regulator, as well as our own research, goes to show that the need to equip parents, teachers and others involved in the education of young people today with the awareness they need to successfully navigate today’s online gaming environment is more pressing than ever.”

“The scheme already been well received after focus group discussions held at the University of Gibraltar with various stakeholders led to the launch of P.A.R.E.N.T in conjunction with Gibraltar’s Department for Education,” Mr Birrell added.

“As such, P.A.R.E.N.T scheme training sessions are now being planned for delivery in conjunction with primary and secondary teachers across countries covered by the European Lotto Betting Association (ELBA), of which Lottoland is a founding member.”

“The time to come together and provide young people today with the resources they need to ensure they are ‘switched on’ enough to enjoy all that online gaming has to offer with the self-awareness required to stay safe and sound at all times is here.”


* The study was conducted by OnePoll between 19th and 28th of September, 2018 and polled 2000 parents of children aged 7-16. Participants were recruited online and were paid to participate.


About Lottoland

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.

The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.



Source: Latest News at European Gaming Media

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Sweden to Consider Online Casino Advertising Ban




Sweden to Consider Online Casino Advertising BanReading Time: 1 minute


Sweden’s government is going to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise in addiction, sending shares in the sector lower.

At the start of the year, Sweden tightened the rules for gambling firms and called on the industry to put in place a code of conduct to protect vulnerable consumers. But measures have not gone far enough.

“There is scope for the commissioner to recommend a total or partial ban on gambling advertising,” Minister for Public Administration Ardalan Shekarabi said.

The commission’s remit will include looking at whether to treat advertising of online gambling in the same way as adverts for alcohol and tobacco, limits on advertising bonuses, jackpots and free-plays and whether to limit advertising during live sporting events such as football matches.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sweden to Consider Online Casino Advertising Ban

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GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign




GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret CampaignReading Time: 1 minute


GambleAware has Launched “No Bet Inn” in Liverpool as part of Bet Regret campaign. The Bet Regret campaign aims to give support for the young men aged 16–34 who gamble regularly. New research conducted for GambleAware revealed that 58% of 18–44 year-old male sports bettors agree that they make impulsive bets in the heat of the moment.

“Some of my fondest memories of playing football were with Liverpool, so it was great to have a chat with fellow fans and watch the current team play, and it was genuinely nice to watch a full match in the No Bet Inn without the distraction of a mobile in anyone’s hand. No checking Instagram, no updating Facebook and crucially, no betting in-play or whilst drinking. It’s crazy to see the number of fans placing ill-considered bets and regretting it afterwards, so it was great to remind people to think twice before betting, avoid Bet Regret and just enjoy the game,” Garcia, famous football player said.

Marc Etches, CEO of GambleAware, said: “We created the No Bet Inn as a demonstration of our Bet Regret campaign and to make football fans think hard about their betting habits. At the No Bet Inn, people could enjoy the game and avoid BetRegret. The is one part of a national campaign for safer gambling which launched in February to raise awareness of behaviours that people might not always recognise as impulsive or risky, such as sports betting when drunk, bored or chasing losses.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GambleAware Launches “No Bet Inn” in Liverpool as Part of Bet Regret Campaign

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Nielsen Releases “Esports Playbook for Brands” 2019




Nielsen Releases “Esports Playbook for Brands” 2019Reading Time: 1 minute


Nielsen, the US-based global information and measurement company, has released its 2019 “Esports Playbook for Brands.

According to Esports Playbook for Brands, non-gaming brand involvement in esports has increased by 13% over the past year. Mainstream brands outside of traditional video game brands are entering the space.

Nielsen points out that 90% of U.S. esports viewers on Twitch can name at least one non-gaming sponsor; 70% of U.S. Twitch users spend more time engaging with esports than they do with traditional sports.

“Esports fans respect and welcome those brands that embrace what they already love, and get the need for the revenue and exposure that sponsors, distributors, and content creators bring with them,” says Bobby Sharma, founding partner of the Esports advisory firm Electronic Sports Group, in the playbook.

“But they also know when they are being used as test subjects… and that is where things can go awry,” he adds.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nielsen Releases “Esports Playbook for Brands” 2019

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