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Reward Group launches gamified loyalty programme

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New loyalty program uses gamification for crossplatform Casino engagement

 

With custom made content, including slots and daily competitions, the EkstraPoint loyalty platform is setting new standards for online gaming loyalty.

Danish based Reward Group, a company aimed at revolutionizing the online gaming industry with their gamified loyalty concept, just released the first version of their loyalty program, EkstraPoint, in Norway and Denmark.

“For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?” explains co-founder Kevin Mikkelsen, original founder and CEO of PokerChamps.com, one of the very first online pokersites, subsequently acquired by Betfair.

Gamified loyalty

Built on top of a range of social casino games, EkstraPoint offers 40 custom-made Slot Machines specifically created to generate leads and signups to the Ekstrapoint rewards program. Slot machines are customized with local content specific to each country and market.

“At the heart of the program lies the new concept of Gamified Loyalty Points. Players are challenged to earn points across several activities and events from SoMe activities, user submitted casino reviews, competitions, social casino games and most importantly from registering, depositing and playing on a wide range of real money casino brands” says Kevin Mikkelsen.

With more than a 70% participation rate on the weekly competitions, the idea of engaging users through gamification seems to be a winning formula.

EkstraPoint plan releases in rest Europe in 2019

EkstraPoint was released in Norway in the beginning of September and in the first month it has proven itself capable of reaching its business goals.

“Our model is already yielding good results in revenue and FTD (First Time Depositing player) conversion rates which have risen by more than 60% among the participating casinos in the first month since going live in Norway” explains Reward Group CEO and co-founder Jimmi Meilstrup.

EkstraPoint just added its second country by launching in Denmark and is planning a rapid roll-out in the rest of Scandinavia and The Netherlands during this fall. An even larger expansion into the rest of Europe, beginning with Germany, will happen in 2019.

“To reach our goal of launching within most of Europe in 2019, we are currently talking to investors, and the plan is to bring one or two active investors onboard, in order for us to keep our momentum going” says Jimmi Meilstrup.

Reward Group is not in a rush however, explains Jimmi Meilstrup:

“The important thing for us is to find the right investors. We’re in all black numbers and have financed development ourselves so far, so we have time to wait for the right deal” says Jimmi Meilstrup.

Source: Latest News at European Gaming Media

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Mohegan Gaming & Entertainment Executive Recognized as Leader in Hospitality Marketing

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Mohegan Gaming & Entertainment (MGE) is pleased to announce that George Galinsky, senior vice president of marketing communications, has been selected as one of the Top 25 Most Extraordinary Minds of 2018 by Hospitality Sales & Marketing Association International (HSMAI). The award honors the top leaders in sales, marketing and revenue optimization during the HSMAI Adrian Awards that takes place in January 2019, during which the most innovative hospitality, travel and tourism accomplishments in the past year are honored by industry colleagues. The recognition further strengthens Mohegan Gaming & Entertainment’s position as a premier developer and operator of world-class integrated entertainment resorts.

George Galinsky’s recognition as one of the top marketing leaders in resort hospitality comes as no surprise,” said Mario Kontomerkos, chief executive officer, Mohegan Gaming and Entertainment. “Along with launching the second season of Mohegan’s one of a kind online digital series, “Back of House,” George and his team have also helped propel the MGE brand forward and further position us as a leader in premier entertainment and gaming destination development. We look forward to his team’s support on all of MGE’s current and future domestic and international development projects.”

Selected by a panel of senior industry executives, the “Top 25” awardees are high achievers who stand out because of their ability to create cutting-edge marketing programs, triumph in challenging situations and generate measurable gains for leading brands.

Galinsky was also just honorably named part of the Masters Circle by the Association of National Advertisers (ANA) where he will work with leading chief marketing officers on the Brand Experience and Innovation leadership committee. His team, along with leading communications partners, together have won multiple travel and tourism industry awards, as well as advertising, public relations and social media awards since 1999 when George first joined Mohegan.

Galinsky has been a member of the Mohegan Gaming and Entertainment executive team since June 2014. He is responsible for overseeing marketing communications, brand strategy and channel execution for all resort and casino communications including the highly successful MGE flagship destination, Mohegan Sun.

To learn more about Mohegan Gaming and Entertainment’s resort destinations, visit https://mohegangaming.com/. Further information on Mohegan Sun can be found at mohegansun.com, and its original digital series at backofhouse.tv. Details on HSMAI’s annual Adrian Awards are shared on http://www.adrianawards.com/ and the ANA on https://www.anamasterscircle.com.

About Mohegan Gaming & Entertainment

Mohegan Gaming & Entertainment (MGE) is a master developer and operator of premier global integrated  entertainment resorts, including Mohegan Sun in Uncasville, Connecticut and Inspire in Incheon, South Korea. MGE is owner, developer, and/or manager of integrated entertainment resorts throughout the United States,  including ConnecticutNew JerseyWashingtonPennsylvaniaLouisianaNorthern Asia, and beginning in 2019 Niagara Falls, Canada. MGE is owner and operator of Connecticut Sun, a professional basketball team  in the WNBA and New England Black Wolves, a professional lacrosse team in the National Lacrosse League.  For more information on MGE and our properties, visit www.mohegangaming.com

Source: Latest News at European Gaming Media

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New 2019 American Casino Guide Now Available in Two Sizes – Both Delivering Impressive Savings for Casino Travelers!

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The American Casino Guide has won a reputation for helping people save thousands of dollars with great casino discounts. For 28 years, only released in a full-sized edition, the 2019 American Casino Guide is now also available in a new smaller edition with a lower price and offering the same great coupons.

Many people would argue there are few things as fun and exciting as a trip to Las Vegas, by far America’s best place to explore and enjoy casinos.  Well, the American Casino Guide has something even better – the same kind of trip, but with a book packed full of a huge amount of coupons that can save casino and restaurant guests hundreds of dollars. Having been being published for close to three decades, there’s no better source for garnering such a great assortment of money-saving casino coupons for less than 10 dollars. In an exciting change for 2019 the American Casino Guide has recently been released and this year, for the first time, there are two choices available: the full size 2019 American Casino Guide for $18.95; or the new, smaller version, with all of the same great coupons for just $9.95.

“Technology has changed quite a bit since we started publishing the American Casino Guide 28 years ago. We have transferred all the great information from the front of the full book into our new FREE app which allowed us to lower the production costs and we have passed those savings onto our customers so they can enjoy all 182 casino coupons for a much lower price!” says the book’s author, Steve Bourie.

The smaller-sized version of the Guide doesn’t have the extensive descriptions of casinos which are a favorite of many customers. Instead, making the best use of technology, users can download the FREE American Casino Guide app, which opens the door to all that information right on a Smartphone, tablet or iPad.  Anyone can download the app for FREE. Simply go to the App Store, or Google Play Store and search for “American Casino Guide.” Detailed information for any U.S. casino, including maps and directions, is at your fingertips when using the app.

So, no matter if a customer goes “all-in” for the 480 pages, or instead chooses the 128-page version, they still can save a remarkable amount of money and get a great source on how to get the most value for their gambling dollar when visiting any U.S. casino.

The early feedback for the 2019 American Casino Guide has been very positive across the board. Quintin M., from Orlando, said in a five-star review, “I go to Vegas once a year and my faithful money- saving tool is the American Casino Guide.  I was glad to hear that a smaller sized edition is now available and I actually bought both, one as a gift for a friend who is going on a different date and a small edition for myself.  I thought it was great and the app is really cool.”

The 480-page edition of the 2019 American Casino Guide is available at all major bookstores, Amazon and also at https://www.americancasinoguide.com/order-now.html which is the exclusive source for buying the new 128-page smaller edition, priced at just $9.95.

Source: Latest News at European Gaming Media

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Sycuan Golf Resort Renamed to Singing Hills Golf Resort at Sycuan

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Sycuan announced today that the organization is renaming the Sycuan Golf Resort to Singing Hills Golf Resort at Sycuan. The name change coincides with Sycuan’s massive hotel resort expansion to distinguish its two resort properties.

Having originally opened in 1956, Singing Hills has since evolved into one of San Diego’s premiere golf resort destinations. In 2001, The Sycuan Tribal Development Corporation purchased the property and made several renovations including revamping its guest rooms, banquet rooms and golf courses.

The golf resort has been nationally recognized for its championship courses, lush mountain terrain and picturesque views. The incredible inland valley’s natural beauty and diverse wildlife, makes Singing Hills one of the best golf resorts in Southern California.

“The Singing Hills name is widely recognized and the property continues to be a historical landmark in San Diego,” said Andrew Kerzmann, vice president of hotel operations at Sycuan Casino. “After being open for more than 60 years, we are excited to go back to the property’s roots and bring back the Singing Hills name that some of our longtime guests know and love.”

For more information about Singing Hills Golf Resort at Sycuan visit www.singinghillsgolfresort.com or call 1-800-457-5568.

About Singing Hills Golf Resort at Sycuan

Nestled inside the beautiful and tranquil hills of Dehesa Valley, our two challenging 18-hole championship golf courses and fun 18-hole par 3 course are guaranteed to give you unforgettable experiences from beginning to end. The courses are thoughtfully designed with some surprises along the way and plenty of spectacular natural features to add interest.

To get your game on par with the pros, we offer specialized Golf Academies for everyone: adults, kids, juniors, couples and women. Discover why Singing Hills Golf Resort at Sycuan is among the best golf resorts in Southern California. Our San Diego vacation packages provide the best of both worlds, with access to our three courses and a relaxing stay at our peaceful resort. For more information visit www.singinghillsgolfresort.com.

 

SOURCE Singing Hills Golf Resort at Sycuan

Source: Latest News at European Gaming Media

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