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Paddy Power Betfair extend SportCaller partnership with Beat The Drop

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FTP specialist launches innovative new game with PPB where every player gets their winnings up front

 

SportCaller, the free-to-play sports-game specialist, has extended its two-year-old partnership with Paddy Power Betfair with the launch of a completely new sports betting product in Beat The Drop.

Beat The Drop was initially launched, to great acclaim, over the World Cup – where tournament targets for the game were smashed after just one week of the event.

Now that the football season is in full swing, the group has launched a new promotion giving every player 30 days of free games. Every player is given a starting pot of £1k, which they must try to hold onto over the course of answering 10 simple Yes-or-No questions.

This free-to-play contest turns the tables on the customary operator-customer relationship by giving the customer their winnings up front. Players can “split the pot” or “bet the lot” by backing their footballing judgement across a series of coin-flip questions.

When they’re feeling confident, they can go all-in on one outcome. If they’re more uncertain, they can divide their fund. Whatever’s left after the 10 questions is theirs to keep as cash.

Should a player go “bust”, they can simply enter another game, as many times as they like over the course of 30 days from when they first play.

In a largely homogenised market for sign-up promotions and bonuses, SportCaller is now offering a third way to market, allowing operators to acquire and retain repeat-customers at a low cost but also to stay fully compliant with tightening worldwide regulation.

SportCaller MD Cillian Barry said: “It’s so rewarding for our games to have been integrated by such a renowned name as Paddy Power Betfair, and it’s great to see that Beat The Drop is already proving its worth, breaking new thresholds for trackable engagement and activity.

“Beat The Drop has been a significant new field of development for SportCaller, taking a very strong idea from Paddy Power Betfair and bringing the concept to life. It’s just the latest star striker from our ever-expanding squad.”

Stephen McMeel, Acquisition & Emerging Products Manager at Paddy Power Betfair, said: “Beat The Drop was an instant hit with our customers. Discernible spikes in activity levels and retention have already followed, with Beat The Drop’s simple format and engaging gameplay giving players an interest in all their preferred matches alongside the chance to win £1m.

“We found that all subsequent paid-for entries also surpassed our expectations. Retention will be at a premium over the current Premier League campaign. So, it’s great to be working more closely with SportCaller’s proactive team to better unpack conversion rates and understand true customer value.”

SportCaller’s wide range of “Predictor” games drive engagement through a series of betting-related questions, which have player-education and augmented bet-activity at their core. All these games can be easily accessed on mobile, app and desktop.

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play games and other social products for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller ranks William Hill, bwin, MoPlay, Oddschecker, Paddy Power Betfair, TVG, At The Races, LiveScore and Ladbrokes Coral amongst its expanding client-base.

 

Source: Latest News at European Gaming Media

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UNITE HERE Warns About Potential Gaming Tax Revenue Declines, Job Cuts, and Other Problems of Proposed Merger of Eldorado Resorts and Caesars Entertainment

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Eldorado Resorts and Caesars Entertainment jointly announced a proposed transaction to combine the two corporations, pending shareholder and regulatory approvals. The deal is to be based on $7.2 billion of new debt financing and $500 million of cuts and other “synergies.” UNITE HERE, the hospitality workers union, represents approximately 25,000 workers at Caesars and Eldorado properties.

UNITE HERE-represented union casinos accounted for approximately 68% of the pro forma $30 billion combined Caesars-Eldorado EBITDAR in 2018. These 22 UNITE HERE union casinos altogether include over 50% of the combined company’s total hotel rooms, over 30% of its total slots, and nearly 40% of its total table games. UNITE HERE locals are currently in contract negotiations with Eldorado at Circus Circus Reno and Isle Pompano Beach. Contracts at six additional UNITE HERE union casinos in the combined Caesars and Eldorado portfolio will expire in 2020, including four properties in Atlantic City.

UNITE HERE issued the following statement from President D. Taylor:

“UNITE HERE has had a positive relationship with Caesars Entertainment over the years, and 25,000 union members have been excited to help the company reinvest and rebuild as it recovers from the disastrous leveraged buyout led by Apollo and TPG. It is in this context that we approach the proposed sale of the company with great concern.

Yesterday, Eldorado announced cost-savings of $500 million in the first year of the combined company. Where are they going to cut? We will not stand by idly if the proposed Caesars-Eldorado transaction will lead to significant job losses, worse wages and benefits for our members, and lower state gaming tax receipts in the many communities where members we represent work and live. Casinos operating under privileged licenses are meant to create significant benefits for host communities, including family-sustaining jobs and local government funding based on gaming taxes.

We will support changes at Caesars that preserve the company’s long-term financial health and provide a sustainable path to good jobs in vibrant gaming markets across the country.”

2018, 7,700 UNITE HERE members went on a multi-city strike at Marriott hotels across the United States and won historic settlements in Boston, Detroit, San Francisco, San Jose, Oakland, San Diego, and Hawaii.

UNITE HERE represents over 300,000 hospitality workers in gaming, hotel, and food service industries in North America and provides analysis from the perspective of those who work in these industries.

 

Source: UNITE HERE

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UNITE HERE Warns About Potential Gaming Tax Revenue Declines, Job Cuts, and Other Problems of Proposed Merger of Eldorado Resorts and Caesars Entertainment

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UK NHS to Open Gambling Clinic for Children

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The UK’s NHS is going to open its first gambling clinic for children.

According to the Gambling Commission, there are 55,000 children classed as having a gambling problem in Britain. The Commission also found that a total of 450,000 are gambling regularly.

“This action shows just how seriously the NHS takes the threat of gambling addiction, even in young people. The links between problem gambling and stress, depression and mental health problems are growing and there are too many stories of lives lost and families destroyed,” Simon Stevens, the NHS England chief executive said.

The move was welcomed by Carolyn Harris, the Labour MP for Swansea East, who said attitudes around problem gambling was at last shifting. “For too long the industry has dismissed problem gambling but now is the time for polluters to pay,” she said.

“The clinic will open as part of a new network of services for addicts being rolled out as part of the NHS Long Term Plan. Specialist face-to-face NHS treatment for gambling addiction has only been available in London but is being made available across the country as part of the new strategy,” NHS England said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK NHS to Open Gambling Clinic for Children

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Mobile Betting Bill Fails to Progress Through New York Assembly

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Senator Joseph Addabbo’s mobile betting bill has failed to progress through the New York Assembly. The legislative session saw S17 fail to progress beyond the Assembly Standing Committee on Codes.

Addabbo tweeted that he saw no clear reason why the state could not implement mobile sports betting in 2019. Failure to do so would see the state miss out on around $75m in revenue, funding for education, and both job creation and retention.

“NY will be stuck like a disabled car on the shoulder, while we allow an illegal sports betting business in our state thrive and idly watch other neighboring states pass us up with enormous revenue gains from mobile sports betting,” Addabbo said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Mobile Betting Bill Fails to Progress Through New York Assembly

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