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The Football Pools elevates its games with FSB sportsbook

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Platform provider to expand revered pools company’s offering with its leading sports-betting solution

 

Leading platform provider FSB (UK) Ltd is rolling out its pioneering sports-betting and gaming platform in a new deal with The Football Pools, the world’s original football gaming firm.

FSB will deploy its definitive sportsbook solution and trading tools for the UK’s foremost pools provider, who have been at the bedrock of football betting for 95 years.

The Football Pools has recruited FSB’s best-in-breed platform in order to open up this new world to their customers across online and mobile via ‘The Pools’, a new brand in The Football Pools portfolio.

FSB’s flexible solution will seamlessly integrate the core Classic Pools football score prediction game as well as ‘Footie5’, a brand new free-to-play, five match predictor game.  The game is specifically designed to attract and engage a football loving, betting savvy audience.

The sportsbook will run off FSB’s unique pricing models, meaning customers can enjoy sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in perfect time for the current domestic football season.

FSB’s proprietary platform, which features real-time algorithmic pricing models together with CRM tools for player segmentation and bonusing, will also add a live casino and a full suite of casino games from leading industry suppliers to further enhance the proposition.

FSB’s Business Development Director, Richard Thorp, said: “We’re thrilled to take the field with The Football Pools, one of the most trusted and respected names in football betting. Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features across online, mobile and retail.”

Derek Lloyd, CEO at The Football Pools, added: “FSB enjoys a stellar track record for delivering flexible-yet-reliable performance with effortless speed on all sporting events. So their appeal for this new venture was immediate. However, we were particularly drawn to their unrivalled in-play football betting, which allows our customers the chance to harness the best product on the UK’s sophisticated igaming landscape. Players can find our new site at thepools.com.”

“With this new sportsbook, we aim to capitalise on the escalating need for a mobile-first solution, focussing above all on in-play betting via mobile. We’re delighted to make FSB our latest signing.”

Source: Latest News at European Gaming Media

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Bethard granted gaming license in Sweden

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Bethard continues to expand its licensed operations in Europe. Today, the Swedish Gaming Authority announced that Bethard, with its associated white labels, has been granted a Swedish license to operate as from 1st January, 2019. Bethard has thus, in 2018, secured three crucial licences in its strategic markets: The UK, Denmark and Sweden. More licences are to be expected during 2019.

”We are of course very pleased with having our Swedish license and to have received a green light for continuing growing in the Swedish market. Today, I am celebrating together with our white label clients, who now will get the same opportunity as us to carry out operations in Sweden” says Erik Skarp, founder and CEO of Bethard Group. “Sweden is, for many reasons, a very dear market to us and I am personally looking forward to show what we can do in terms of responsible gaming on our home market. Our goal is to become Europe’s leading betting company, not only in terms of innovation but also in terms of having the courage to take the right decisions in order to be a truly responsible gaming company”.

 

Bethard.com is based in Malta and Sweden. The company is currently licensed in Malta, Denmark, the UK and now Sweden. Work on a license application for a license in Ireland as well as a state license in Schleswig-Holstein in Germany has been initiated. The company is actively seeking licenses in several other markets and expects to have a licensed presence in most key European markets already by 2020.

Bethard has been granted a Swedish license for the maximum period granted, which is five years. The license includes betting and online casino games.

Source: Latest News at European Gaming Media

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Wyoming Attorney General terms ‘skill games’ illegal

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Peter Michael, the Attorney General of Wyoming, has stated that the so-called “skill games” prevalent in the state are illegal gambling devices.

“At the request of law enforcement officials, I was asked to evaluate whether the electronic games manufactured by Banilla Games are illegal under Wyoming law,” Michael said in a statement Tuesday. “These machines are illegal gambling devices under Wyoming law. Those who play them are engaged in gambling, which is a crime in Wyoming, and those who provide the games are engaged in professional gambling, which is also a crime in Wyoming.”

Michael’s legal opinion does not cover “historic horse racing” terminals at pari-mutuel off-track betting locations. Those terminals are legally valid in Wyoming.

Similarly, it does not concern tribal gaming operations on the Wind River Indian Reservation.

“Because gambling in Wyoming is a crime, not a civil violation, local law enforcement officials and prosecutors will need to determine the timing of the appropriate next steps if their communities have these machines,” Michael said.

Source: Latest News at European Gaming Media

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MRG has Been Granted Licenses in Sweden for Mr Green and Evoke Gaming

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MRG has been granted two licenses in Sweden. The licenses include the iGaming sites Mr Green, Redbet, Vinnarum, Bertil and MamaMiaBingo. 

MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG has gaming licenses in Denmark, Ireland, Italy, Latvia, Malta, Sweden and the UK. In Sweden, MRG was granted the licenses through its subsidiaries Mr Green Ltd and Evoke Gaming Ltd.

MRG’s strategy is to grow in regulated markets. In 2018, Mr Green has also been granted a sportsbook license in Denmark and Redbet a sportsbook license in Irland. MRG has also achieved a license in Latvia through the acquisition of the Latvian iGaming site 11.lv.

The new Swedish license system will come into force 1 January 2019.

We welcome the Swedish regulation and are looking forward to offering a superior experience in our Green Gaming environment, says Per Norman, CEO of MRG. We are especially happy about the strong emphasis on responsible gaming in the Swedish regulation since Green Gaming has been part of our strategy since the start of the company ten years ago.

 

MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG offers a superior experience in a Green Gaming environment. MRG was founded in 2007 and operates the iGaming sites Mr Green, Redbet, 11.lv, Winning Room, Bertil, MamaMiaBingo, BingoSjov and BingoSlottet. The Group had a turnover of SEK 1,192.0 million in 2017 and has over 370 employees. MRG has gaming licenses in Denmark, Ireland, Italy, Latvia, Malta, Sweden and the UK. MRG is listed on Nasdaq Stockholm in the Mid Cap segment under the name Mr Green & Co AB (ticker MRG). Read more at www.mrggroup.com.

Source: Latest News at European Gaming Media

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