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NHL Could See $216 Million in Revenue Annually Due to Legalized Sports Betting

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NHL Could See $216 Million in Revenue Annually Due to Legalized Sports BettingReading Time: 2 minutes

 

League to benefit from increased viewership, advertising, media and data rights fees

 

The National Hockey League’s (NHL) annual revenue may increase by $216 million annually due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).

The study analyzes the revenue streams that legal sports betting could generate for the NHL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and products.

According to Nielsen Sports, greater fan engagement and viewership could boost the NHL’s total annual revenue from media rights, sponsorships, merchandise and ticket sales by 3.5 percent, producing $151 million in new revenue from increased consumption of the league’s products.

Legal sports betting could help the NHL generate an additional $65 million in revenue as a result of spending by betting operators and data providers. The study projects that gaming operators may spend $24 million on advertising, which will directly increase the league’s rights fees by the same amount. An additional $35 million in sponsorship revenue and $6 million in data is also projected for the league and its teams.

“Today’s announcement reaffirms that legal, regulated sports betting will create significant new revenue opportunities for sports leagues,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Much like the NHL’s recent successful expansion into Las Vegas, legal sports betting will continue to expand across the country, bringing with it a $216 million opportunity for the league.”

To quantify the value of a legal sports betting market to the NHL, Nielsen Sports surveyed more than 1,000 adult sports fans – including NHL fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue.

 

About the research: On behalf of the American Gaming Association, Nielsen Sports conducted a custom survey of 1,032 U.S. 18+ adults, representative of census age, gender, geography and ethnicity, from May 15 through May 31, 2018. Nielsen is an independent measurement organization. Nielsen does not guarantee any results or performance, or endorse, rank, approve or recommend any products or services. All names and marks are the property of their respective owners and no sponsorship, affiliation or endorsement in expressed or implied.

About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

 

Source: American Gaming Association

Source: Latest News at European Gaming Media

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Bethard granted gaming license in Sweden

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Bethard continues to expand its licensed operations in Europe. Today, the Swedish Gaming Authority announced that Bethard, with its associated white labels, has been granted a Swedish license to operate as from 1st January, 2019. Bethard has thus, in 2018, secured three crucial licences in its strategic markets: The UK, Denmark and Sweden. More licences are to be expected during 2019.

”We are of course very pleased with having our Swedish license and to have received a green light for continuing growing in the Swedish market. Today, I am celebrating together with our white label clients, who now will get the same opportunity as us to carry out operations in Sweden” says Erik Skarp, founder and CEO of Bethard Group. “Sweden is, for many reasons, a very dear market to us and I am personally looking forward to show what we can do in terms of responsible gaming on our home market. Our goal is to become Europe’s leading betting company, not only in terms of innovation but also in terms of having the courage to take the right decisions in order to be a truly responsible gaming company”.

 

Bethard.com is based in Malta and Sweden. The company is currently licensed in Malta, Denmark, the UK and now Sweden. Work on a license application for a license in Ireland as well as a state license in Schleswig-Holstein in Germany has been initiated. The company is actively seeking licenses in several other markets and expects to have a licensed presence in most key European markets already by 2020.

Bethard has been granted a Swedish license for the maximum period granted, which is five years. The license includes betting and online casino games.

Source: Latest News at European Gaming Media

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Wyoming Attorney General terms ‘skill games’ illegal

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Peter Michael, the Attorney General of Wyoming, has stated that the so-called “skill games” prevalent in the state are illegal gambling devices.

“At the request of law enforcement officials, I was asked to evaluate whether the electronic games manufactured by Banilla Games are illegal under Wyoming law,” Michael said in a statement Tuesday. “These machines are illegal gambling devices under Wyoming law. Those who play them are engaged in gambling, which is a crime in Wyoming, and those who provide the games are engaged in professional gambling, which is also a crime in Wyoming.”

Michael’s legal opinion does not cover “historic horse racing” terminals at pari-mutuel off-track betting locations. Those terminals are legally valid in Wyoming.

Similarly, it does not concern tribal gaming operations on the Wind River Indian Reservation.

“Because gambling in Wyoming is a crime, not a civil violation, local law enforcement officials and prosecutors will need to determine the timing of the appropriate next steps if their communities have these machines,” Michael said.

Source: Latest News at European Gaming Media

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MRG has Been Granted Licenses in Sweden for Mr Green and Evoke Gaming

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MRG has been granted two licenses in Sweden. The licenses include the iGaming sites Mr Green, Redbet, Vinnarum, Bertil and MamaMiaBingo. 

MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG has gaming licenses in Denmark, Ireland, Italy, Latvia, Malta, Sweden and the UK. In Sweden, MRG was granted the licenses through its subsidiaries Mr Green Ltd and Evoke Gaming Ltd.

MRG’s strategy is to grow in regulated markets. In 2018, Mr Green has also been granted a sportsbook license in Denmark and Redbet a sportsbook license in Irland. MRG has also achieved a license in Latvia through the acquisition of the Latvian iGaming site 11.lv.

The new Swedish license system will come into force 1 January 2019.

We welcome the Swedish regulation and are looking forward to offering a superior experience in our Green Gaming environment, says Per Norman, CEO of MRG. We are especially happy about the strong emphasis on responsible gaming in the Swedish regulation since Green Gaming has been part of our strategy since the start of the company ten years ago.

 

MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG offers a superior experience in a Green Gaming environment. MRG was founded in 2007 and operates the iGaming sites Mr Green, Redbet, 11.lv, Winning Room, Bertil, MamaMiaBingo, BingoSjov and BingoSlottet. The Group had a turnover of SEK 1,192.0 million in 2017 and has over 370 employees. MRG has gaming licenses in Denmark, Ireland, Italy, Latvia, Malta, Sweden and the UK. MRG is listed on Nasdaq Stockholm in the Mid Cap segment under the name Mr Green & Co AB (ticker MRG). Read more at www.mrggroup.com.

Source: Latest News at European Gaming Media

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