Connect with us

Industry News

The way artificial intelligence changes online gambling

Published

on

The way artificial intelligence changes online gamblingReading Time: 2 minutes

Artificial intelligence (AI) is changing the online gambling industry, mainly in the way it collects, analyses and handles user data. This will represent a milestone in the historic growth of gambling.

The new technology will collect information about the websites users visit, advertisements users engage with, purchases users make, updates users post on social networks and many more things and devise an optimum strategy for each customer based on his or her potential.

It’s something that’s illustrated by the fact that the worth of the big data market was $35 bln in 2017, a figure that’s expected to triple by 2027.

In the gambling industry, data is also crucial. Gambling companies invest time and money on data collection and analysis, since the industry is closely connected to statistical probability, it’s hugely beneficial for casino operators and software developers to be informed of the needs of their potential clients.

When it comes to calculations, the human brain cannot beat a computer. In fact, we are overloaded with information that we simply cannot analyse. Therefore, AI software can become the perfect aide in analysing consumer habits and predicting what products will be interesting to them in the future.

Another aspect where artificial intelligence can bring benefits to the gambling industry is creating odds. With skilful experts analysing data collected by artificial intelligence software, online casino operators can provide players with highly realistic odds.

Nonetheless, not only operators can use artificial intelligence engines. There are services that can be used by players, for instance, Sharkscope analyses online poker data and provides statistics, so that players could win more often and larger sums.

That being said, AI is not the sole source of help: bots have already learned how to defeat a real person, this became possible due to artificial intelligence software learning now to continually adapt to their human opponents. As proved in January 2017, when the artificial intelligence programme “Libratus” beat a professor of Carnegie Mellon University and his PhD student and famous poker players Jimmy Chou, Daniel McAuley and Dong Kim.

Much of the controversy about gambling relates to the issue of addiction. With the development of AI, the situation can improve considerably, utilising the software BetBuddy a player who is inclined to addiction and prevent negative consequences can be identified before the problem becomes too serious.

According to the Gambling Commission’s report in February 2017, the most common age framework of people participating in gambling activities is 35–64 years. With the expansion of such kind of artificial intelligence as virtual reality, this framework can include younger ages, since younger generations have a greater interest in digital and VR in particular. It has been found that the younger the person is, the more he or she prefers playing online over playing offline. Therefore, it is more likely that younger people will spend time on gambling.

Artificial intelligence has great potential to take the gambling industry in exciting new directions. Even in its relatively nascent form, it is already influencing and shaping the way developers look at gaming innovations to entertain future generations. Expect less of the human touch going forward!

 

Source: totallygaming.com

Source: Latest News at European Gaming Media

Continue Reading

Industry News

European Roulette powered by NSoft concurring wide audience

Published

on

By

Reading Time: 1 minute

 

NSoft has released Roulette to its customers: Sima Communication (Lesotho), CG Bet (Cameroon), Dominican Gaming Systems (DGS) and Izi Paryaj (Haiti).

European Roulette is the latest release of NSoft, award-winning betting software provider. Simplicity of the game and the fact that it is widely recognizable are excellent preconditions for the success and acceptance of the product by punters. For now, the game is available in retail and soon will be also available on other channels.

First customers to whom the NSoft´s Roulette was released are Africa-based operators Sima Communication and CG Bet as well as Dominican Gaming Systems (DGS) and Haiti´s Izi Paryaj.

NSoft has officially presented its Roulette at ICE London 2019. The usage of the latest technologies breathes new life into this well known and popular casino game. NSoft´s vision of Roulette goes along with great design, colorful visuals and eye catching graphics. Visualisation also includes statistics of the draws that are calculated on a daily basis.

It is a simple game that enables players to place bets on different markets. The possible betting options are defined as: bet on a single number, various groups of numbers, the colours red or black, whether the number is odd or even, or if the numbers are high or low.

NSoft is attending Betting on Football event in London  – feel free to book a meeting with our representatives’ trough sales@nsoft.com.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: European Roulette powered by NSoft concurring wide audience

Continue Reading

Industry News

BCLC Awards Pollard Banknote 10-Year Contract Extension

Published

on

By

BCLC Awards Pollard Banknote 10-Year Contract ExtensionReading Time: 2 minutes

 

Pollard Banknote Limited is pleased to announce a significant ten-year extension to its instant ticket games and related services contract with the British Columbia Lottery Corporation (“BCLC”). Under this agreement, which commenced on February 1, 2019, Pollard Banknote will continue to serve BCLC as a supplier of instant ticket games through December 31, 2028.

This agreement extends the successful and more than 30-year relationship between Pollard Banknote and BCLC, during which time we have provided everything from game design and instant ticket production to marketing support and strategic planning services. Over the course of this partnership, Pollard Banknote has helped the lottery achieve steady sales growth, including a 33% increase in instant sales over the past five years, which well exceeds the Canadian average of 20% over the same period.

BCLC is recognized for its innovative and progressive approach to instant ticket products, launching tickets featuring many of Pollard Banknote’s industry-leading innovations, including Scratch FX®, Jumbo Pop n’ Play™, PlayBook® Mini, pouched games, and various specialty inks. BCLC’s adoption of novel game concepts is well suited to their commitment to strengthen their core games and expand their product offerings to meet the expectations of their growing customer base. For example, the Lottery and Pollard Banknote are currently collaborating on a dynamic new Crossword ticket that will feature an integrated digital game play component to extend player excitement.

“BCLC is a long-valued customer and we are exceptionally proud of the strong partnership we have cultivated. We work hard to help BCLC delight its players with eye-catching and innovative products, and we are happy to see the results of these efforts pay off with consistent sales growth.” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “This contract extension demonstrates the productive nature of our collaborative relationship, and we are excited for the opportunity to continue to work with BCLC for many more years to come.”

 

About Pollard Banknote:

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions, and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.comhttp://www.pollardbanknote.com/.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BCLC Awards Pollard Banknote 10-Year Contract Extension

Continue Reading

Industry News

Gaming Associates Europe Ltd approves Betinvest Lottery

Published

on

By

Gaming Associates Europe Ltd approves Betinvest LotteryReading Time: 1 minute

 

Gaming Associates Europe Limited, a reputable laboratory and accreditation agency in the UK, has approved the Betinvest’s new Lottery platform. With this certification, Betinvest can now supply its in-house Lottery solutions to both online and retail gaming operators in EU countries where local regulators do not require companies to carry out their own compliance checks.

“All of our games are developed in accordance with the applicable regulations and requirements. We are delighted to have been approved by Gaming Associates Europe Limited because the requirements that must be met to be granted UK certification are some of the most complicated. This confirms that our product is fair, secure, and has been tested to the appropriate standards,” commented the company’s VP of Business Development, Valentyn Kyrylenko.

Since becoming certified, Betinvest’s Lottery solutions have been integrated into the Stanleybet platform in Romania. Kyrylenko affirmed that the few first weeks of their cooperation have shown very impressive results and added, “Soon, the rest our games, such as Magic KENO, Roulette Lucky Wheel and Book of Six, will be certified too”.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gaming Associates Europe Ltd approves Betinvest Lottery

Continue Reading
Advertisement
NSoft

Trending