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The way artificial intelligence changes online gambling

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The way artificial intelligence changes online gamblingReading Time: 2 minutes

Artificial intelligence (AI) is changing the online gambling industry, mainly in the way it collects, analyses and handles user data. This will represent a milestone in the historic growth of gambling.

The new technology will collect information about the websites users visit, advertisements users engage with, purchases users make, updates users post on social networks and many more things and devise an optimum strategy for each customer based on his or her potential.

It’s something that’s illustrated by the fact that the worth of the big data market was $35 bln in 2017, a figure that’s expected to triple by 2027.

In the gambling industry, data is also crucial. Gambling companies invest time and money on data collection and analysis, since the industry is closely connected to statistical probability, it’s hugely beneficial for casino operators and software developers to be informed of the needs of their potential clients.

When it comes to calculations, the human brain cannot beat a computer. In fact, we are overloaded with information that we simply cannot analyse. Therefore, AI software can become the perfect aide in analysing consumer habits and predicting what products will be interesting to them in the future.

Another aspect where artificial intelligence can bring benefits to the gambling industry is creating odds. With skilful experts analysing data collected by artificial intelligence software, online casino operators can provide players with highly realistic odds.

Nonetheless, not only operators can use artificial intelligence engines. There are services that can be used by players, for instance, Sharkscope analyses online poker data and provides statistics, so that players could win more often and larger sums.

That being said, AI is not the sole source of help: bots have already learned how to defeat a real person, this became possible due to artificial intelligence software learning now to continually adapt to their human opponents. As proved in January 2017, when the artificial intelligence programme “Libratus” beat a professor of Carnegie Mellon University and his PhD student and famous poker players Jimmy Chou, Daniel McAuley and Dong Kim.

Much of the controversy about gambling relates to the issue of addiction. With the development of AI, the situation can improve considerably, utilising the software BetBuddy a player who is inclined to addiction and prevent negative consequences can be identified before the problem becomes too serious.

According to the Gambling Commission’s report in February 2017, the most common age framework of people participating in gambling activities is 35–64 years. With the expansion of such kind of artificial intelligence as virtual reality, this framework can include younger ages, since younger generations have a greater interest in digital and VR in particular. It has been found that the younger the person is, the more he or she prefers playing online over playing offline. Therefore, it is more likely that younger people will spend time on gambling.

Artificial intelligence has great potential to take the gambling industry in exciting new directions. Even in its relatively nascent form, it is already influencing and shaping the way developers look at gaming innovations to entertain future generations. Expect less of the human touch going forward!

 

Source: totallygaming.com

Source: Latest News at European Gaming Media

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Google Allows NJ iGaming Companies to Advertise Using Google Ads

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Google has updated its Google Ads policy. The behemoth tech corporation will now allow sports betting companies in New Jersey to advertise using the Google Ads.

This decision is a complete reversal of a previous decision by the company to narrow down the presence of gaming apps in the Google Play Store. A number of high-level gaming executives especially in New Jersey have welcomed the new decision.

According to Yaniv Sherman, an 888 executive, the new Google Ads policy update would enable the company to have “a competitive edge, and it broadens the marketing pie for us to choose from.”

The new version of the Google Ads policy is very effective in helping its users to differentiate between regulated-market operators and unlicensed sites targeting users from other parts of the world.

“The Google ads policy on gambling and games will change in june 2019 to allow state-licensed gambling entities to promote sports betting content in new jersey, as part of a limited beta. After the update, advertisers who wish to promote online sports betting content in new jersey must submit a gambling certification request through the updated policy page,” reads a section of the update.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Google Allows NJ iGaming Companies to Advertise Using Google Ads

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Newgioco Appoints Two Independent Directors to its Board

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Newgioco Group Inc., a global sports betting and gaming technology company, has appointed Paul Sallwasser and Steven A. Shallcross as the independent directors of the Board. Sallwasser and Shallcross will also serve on the audit committee, the compensation committee, and the nomination and corporate governance committee of the Board.

“As a key first step towards accomplishing the goals stated in our recent Letter to Stockholders, we are very pleased to announce today the appointment of Paul and Steven to the Board and expect to announce a third independent member in the near future,” Michele (Mike) Ciavarella, CEO said.

“The accomplished caliber of our new Board members and their willingness to work with Newgioco is a testament to our commitment to good corporate governance. Their combined experience with publicly listed companies and SEC reporting will strengthen our ability to understand and address the needs of all our stakeholders. I look forward to working harmoniously with our Board and management team to accelerate the positive momentum of our leading-edge ELYS betting platform in the US sports betting market,” Ciavarella added.

Mr. Sallwasser currently serves as the CEO of the Florida Community Health Network and a director of Youngevity International, Inc. He is a certified public accountant and began his career with Ernst & Young LLP in South Florida. He spent 39 years as a partner of the firm serving some of the largest publicly traded and government healthcare and biotechnology companies across the southeastern United States.

Mr. Shallcross currently serves as CEO, CFO, and Director of Synthetic Biologics, Inc. and is a certified public accountant and senior executive with over 25 years of comprehensive international, financial and operational experience.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Newgioco Appoints Two Independent Directors to its Board

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MGA Cancels the Gaming Licence of ASAP Italia SRL

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The Malta Gaming Authority has cancelled the gaming licence of ASAP Italia SRL. ASAP Italia SRL has thus been directed to proceed with the cancellation process of the authorisation, and to suspend all gaming operations with immediate effect.

In addition, a notice on the Authorised Person’s website is to be displayed informing all players that the Authorisation has been cancelled.

Due to the cancellation of the licence, ASAP Italia SRL is, therefore, not authorised to continue conducting gaming by means of distance communications under an Authority licence.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MGA Cancels the Gaming Licence of ASAP Italia SRL

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