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SBTech opens mobile-first sportsbook MoPlay.co.uk on full platform solution

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Addison Global’s new sportsbook brand soft launches on Chameleon360 iGaming platform

 

London, UK – 22 June, 2018  – SBTech is pleased to announce the soft launch of mobile-first sportsbook MoPlay.co.uk, the latest betting and gaming brand to go live on SBTech’s industry-leading Chameleon360 iGaming platform.

SBTech was chosen by MoPlay for its market leading sportsbook, mobile first product innovations and API strategy which will enable MoPlay to build and deliver a differentiating front-end to their customers.

MoPlay will be positioned as a truly unique brand within the sector; one that aims to resonate strongly with a millennial audience and push the boundaries of what can be achieved in mobile gambling.

The brand is the first to be launched by the Addison Global group, based in Gibraltar. MoPlay is founded by a highly experienced management team, led by CEO Juergen Reutter.

Richard Carter, CEO of SBTech, commented:
We are delighted to have partnered with Addison Global and look forward to helping this highly experienced and ambitious management team build a truly unique and original mobile only sports and gaming brand based off SBTech’s next generation APIs.

Juergen Reutter, CEO of Addison Global Limited, added:
We are delighted to partner with SBTech on this exciting new venture. As of today, MoPlay is open for business, but this is very much a soft launch for now. We are not attempting to break through the World Cup noise. Instead our marketing approach will focus on the new football season in August, to coincide with some significant sponsorship activity and the release of our MoPlay app. Meanwhile, we’ll continue to work closely with SB Tech to bolster our product offering. Watch this space!

 

About SBTech:
SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in 8 offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casino and horse racing companies, and igaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.
The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.
Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.
For more information, visit: www.sbtech.com

Source: Press Release submitted to European Gaming Media

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Industry News

mybet Holdings files for insolvency proceedings

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The governance of Frankfurt Xetra-listed betting group mybet Holdings SE has today issued a corporate update informing investors that it has filed for ‘open insolvency proceedings’.

The insolvency update follows mybet governance failure to sell the business to an undisclosed investor, as previously reported in July 2018.

This Friday, governance will file its insolvency application for three syndicated companies, of which mybet forms part of.

In its update, mybet’s board further informs investors, that it owes circa €4 million in sports betting taxes to the German tax office.

The betting group details that it had its request for a temporary tax suspension, denied by Frankfurt courts.

“The background for the application for the opening of insolvency proceedings is the failure of discussions with potential investors. Today, the discussions with a strategic investor reported by ad-hoc on the 13th July regarding the possible sale of the online business of mybet Holding SE under the domain www.mybet.com were closed.

These talks failed due to conditions set by the investors which could not be fulfilled” details mybet in its corporate update.

Source: Latest News at European Gaming Media

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Melco casino employees protest

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Staff members of Melco, Casino, have decided to conduct a public protest over salary and working conditions.

They want the company to increase their wages and provide bonuses. The number of staffers in protest is still unclear. But the New Macau Gaming Staff Rights Association (NMGSRA) has claimed that there were 3000 people.

The employees want the casino to pay them what would amount to a fourteenth month in salary. Cloee Chao, who leads the NMGSRA, told local media, “Our demands are really simple. We hope that there will be a bonus in both Summer and Winter. We only want a 14-month-pay per year benefit. We also want dealers to receive their provident fund in full, which should include both the base salary and tips.”

The fight may stem from recent announcements by Wynn Macau and Sands China. Wynn indicated in July that it would be offering most of its employees a bonus equal to one-month’s gross salary, due to be paid on Aug. 15. Sands announced a similar deal, but its payout won’t take place until the end of the month.

Melco does not give any perks to its employees, other than a contribution to the staffers’ retirement fund. The amount provided is calculated from each employee’s base salary.

Protesters also want the casino to revamp its promotion system and improve its enforcement of the city’s ban on smoking inside casinos. Chao asserted, “We only want the smoking ban to be implemented normally and really don’t want to see the situation where employees were prohibited from voicing out when it is obvious that a customer is violating rules.”

The NMGSRA has previously made attempts to have the casino improve the conditions for its employees through dialogue and petitions. It also held a similar protest on Aug. 1 that attracted somewhere around 2,200 employees. However, those attempts have fallen on deaf ears, and Chao said that the workers will no longer try to seek mediation with the casino but, rather, will go directly to the government.

Source: calvinayre.com

Source: Latest News at European Gaming Media

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KamaGames to launch crypto token

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KamaGames has announced the launch of its own KamaGames Token, which will use the existing blockchain technology and the Ethereum cryptocurrency platform. The company CEO Andrey Kuznetsov said that the marketing power of the European social mobile poker operator’s $25m token sale would lead to “quality” player acquisitions.

KamaGames Tokens will be available as a collection of in-game chips sold in a bulk block at the best price possible. Over time, players will be able to exchange KamaGames Tokens for more and more chips, with players rewarded with a maximum 11-fold growth for leaving their tokens untouched.

 “The token sale is an innovative way to provide players with cheaper chips and a crypto payment option, and is also a huge marketing campaign,” said Kuznetsov.

“In 2017 we decided to pay more attention to blockchain and crypto and I think it could be a game-changer for some industries. We started to gauge the interest in crypto from players and considered some new channels.”

KamaGames has enjoyed a bumper 2018, doubling the number of active users year-on-year in the six months through to June 30, with gross revenue growing by 53% in the same period.

“We built a top-notch platform to automate the process of acquiring users,” Kuznetsov added.

“We have something to offer to almost any kind of player who is interested in card games and if you personalise campaigns with a proper message and audience, based on the analytics.

“With this token sale, the number of active users will grow with retained and new players.”

The total value of the tokens lined up for sale is estimated at $25m (£20m/€22m), with the exchange rate guaranteed to increase at a rate of 25% every month during the first 36 months.

 “We are not worried that we will have uncontrolled inflation, because we’re distributing so many chips,” Kuznetsov said.

“We are aiming to generate $25m at a price of $1 per chip. We can distribute up to six or seven million more chips.

“It’s a fantastic opportunity to not only thank our players, but to also show how KamaGames is passionate about embracing new technologies. In fact, we are the first social casino developer ever to offer a bespoke cryptocurrency to our players.

“We are confident that this launch will continue to raise our profile and help maintain the tremendous momentum that we’ve had this year; 2018 is shaping up to be our strongest year to date for growth, revenue and new game releases.”

“We will launch our games on up to three new platforms,” he added. “Two of those are certain as the games have already been developed and approved and both of those platforms are huge.”

The social poker specialist entered the Eilers & Krejcik top 15 rankings of social casino companies in the last quarter, with revenues up 12.1% q/q or 40.5% y/y.

Source: igamingbusiness.com

Source: Latest News at European Gaming Media

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