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SBTech opens mobile-first sportsbook MoPlay.co.uk on full platform solution

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SBTech-MoPlay launchReading Time: 2 minutes

Addison Global’s new sportsbook brand soft launches on Chameleon360 iGaming platform

 

London, UK – 22 June, 2018  – SBTech is pleased to announce the soft launch of mobile-first sportsbook MoPlay.co.uk, the latest betting and gaming brand to go live on SBTech’s industry-leading Chameleon360 iGaming platform.

SBTech was chosen by MoPlay for its market leading sportsbook, mobile first product innovations and API strategy which will enable MoPlay to build and deliver a differentiating front-end to their customers.

MoPlay will be positioned as a truly unique brand within the sector; one that aims to resonate strongly with a millennial audience and push the boundaries of what can be achieved in mobile gambling.

The brand is the first to be launched by the Addison Global group, based in Gibraltar. MoPlay is founded by a highly experienced management team, led by CEO Juergen Reutter.

Richard Carter, CEO of SBTech, commented:
We are delighted to have partnered with Addison Global and look forward to helping this highly experienced and ambitious management team build a truly unique and original mobile only sports and gaming brand based off SBTech’s next generation APIs.

Juergen Reutter, CEO of Addison Global Limited, added:
We are delighted to partner with SBTech on this exciting new venture. As of today, MoPlay is open for business, but this is very much a soft launch for now. We are not attempting to break through the World Cup noise. Instead our marketing approach will focus on the new football season in August, to coincide with some significant sponsorship activity and the release of our MoPlay app. Meanwhile, we’ll continue to work closely with SB Tech to bolster our product offering. Watch this space!

 

About SBTech:
SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in 8 offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casino and horse racing companies, and igaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.
The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.
Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.
For more information, visit: www.sbtech.com

Source: Press Release submitted to European Gaming Media

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Industry News

Bryke launches Link King in Spain

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Bryke, the video slots brand of Zitro, the famous  Luxemburg-based gaming company, has launched its highly successful flagship product in Spain: Link King, a unique and innovative type of game that is not like any other games available in Spain.

Link King offers impressive new features: 4 spectacular levels of progressive jackpots that are frequently granted through the bonus game, increasing the chances of winning. In addition, prizes are linked between terminals, raising their value and the player’s excitement. Spanish players can enjoy a different way of playing never before seen in Spain and already present in the best casinos in the world.

The staging of LINK KING is impressive thanks to the new FUSION cabinet that stands out due to its advanced technology and “Ultra Slim” design, occupying less space than any other piece on the market and offering the player greater comfort.

The combination of LINK KING and FUSION will transform Spanish lounges into a game show that will appeal to both the operator and player, just like what’s happening in international markets.

Source: Latest News at European Gaming Media

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RTG launched a new game, called I, Zombie

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RTG Asia, the Philippines-based gaming company, has launched a new game called I, Zombie, which is a five-reel, 25 line game. It features Amy, a gorgeous zombie killer.

“The zombie epidemic continues, but now it’s taken a personal toll: Nancy has turned! Her beautiful blue eyes have gone red, her carefully manicured nails have grown into claw-like things. She might be the WORST kind of zombie — still so sexy, so attractive, so deadly. You have to see her! And, as in life, so WILD. And she is your WILD too. You may even see two more her appear and they’ll jump across the reels… not to kill you but to help you win more,” – commented RTG Asia.

“Maybe if she could see herself in the mirror she could change back… would that help? Could that help? It’ll certainly help YOU: when you get three mirrors – the game’s scatter – you get free spins. Get four mirrors and your free spin prize doubles. Five mirrors, it trebles,” it concludes.

Source: Latest News at European Gaming Media

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William Hill US seeks modifications in regulations

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William Hill US has written a letter to the Nevada Gaming Control Board (NGCB) seeking modifications in current regulations so as to eliminate some technical glitches. This is after FanDuel paid out on an erroneous ticket that allowed the ticket holder to win US$82k in New Jersey.

It is learnt that William Hill US mainly asked the power for the Chair to use discretion in rescinding bets where an obvious error had occurred, such as wrong pricing. “This would address the situation that occurred recently in New Jersey where an operator issued a wager on a football game at a price that was obviously incorrect,” reads the letter.

Sylvia Tiscareno, general counsel of William Hill, testified during NGCB’s meeting this week and said that the request comes after several internal discussions. The panel at the meeting decided to consider the testimony before making a decision.

Source: Latest News at European Gaming Media

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