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NOTTINGHAM FOREST SIGN FRONT-OF-SHIRT DEAL WITH BETBRIGHT

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NOTTINGHAM FOREST SIGN FRONT-OF-SHIRT DEAL WITH BETBRIGHTReading Time: 3 minutes

– Partnership represents most significant front-of-shirt agreement in Club’s history –
– BetBright logo will feature on front of all first-team kits –
– In first move as Club partner, BetBright has agreed to change its colourful logo to all white to honour the importance to supporters of the famous Garibaldi Red home kit –

 

Wednesday 13 June – Nottingham Forest Football Club have today announced a landmark partnership with the digital entertainment and sports betting company, BetBright.

The new deal represents the most significant front-of-shirt agreement in the Club’s history and will see the BetBright logo placed on the front of playing kits for the first team. The partnership with Nottingham Forest is BetBright’s first front-of-shirt contract with an English football club as the company takes its most significant step as part of a major wider investment into marketing its brand.

A key element of the partnership will be a fan-focused approach. As a first step of showcasing the importance of Nottingham Forest fans to BetBright, the company has agreed to change its colourful logo to an all-white version in the knowledge that the Garibaldi Red shirt is of the upmost importance to supporters.

David Cook, Chief Commercial Officer at Nottingham Forest, said:
“The Club are delighted to have secured another key partner for the 2018-19 season. Yet again we have not only been able to secure one of the most significant financial deals in the Club’s history, but also a partner that has shown a unique desire to be part of the project at Nottingham Forest.

“The supporters of Nottingham Forest are of huge importance to us and we look for our partners to have a similar fan-first approach. We look forward to working with BetBright and are excited by the plans they have for the partnership.”

Sarne Lightman, Managing Director at BetBright, is delighted to be partnering with Nottingham Forest, saying:
“BetBright is thrilled that our first shirt agreement is with a Club as iconic as Nottingham Forest and whose aspirations are so closely aligned to our own.

“As Forest are committed to continually improving for their fans, BetBright is committed to continually improving for its users. We have built our own proprietary technology, driven by innovation, allowing us to provide a unique and ever-improving sports betting experience for our customers.

“Like Forest, our goal is to be a Premier League brand in the next 12 months and we are very excited that our brands can take this journey together. Forest fans can expect plenty of exciting Nottingham Forest activations and promotions on BetBright throughout this partnership – starting with Double Odds* on Forest to make the Premier League next season. We want the fans to be at the heart of this partnership and join us on our journey.”

BetBright aims to be a disrupter in the betting industry and challenge more established competitors by embracing new technology. The business is a 100 per cent mobile and online platform and it does not operate any high street outlets – nor does it have plans to do so. Most of the visits to its website and digital platforms are generated by customers in the UK.

The sponsorship deal is the latest step in BetBright’s multi-million-pound investment in marketing for the brand, following the launch of their first TV campaign, sponsorship of the BetBright Cup and launch of the world’s first RoboJockey at Cheltenham.

* Double Odds offer on Forest to be promoted was 5/1, now 10/1. New customers only. Sign up at betbright.com. £10 max bet. Additional winnings added as cash at end of season. Place bet at betbright.com/special. Must be customer’s first bet placed.

About: BetBright is the fast-growing sports digital entertainment and sports betting company that operates in the UK and Ireland. www.betbright.com

Source: European Gaming Media and Events

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Multilotto strengthens its executive leadership team

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Online lottery betting company sees the appointment of former Chief Financial Officer, Christian Hellbjer as CEO after the departure of Thomas Biro, and the appointment of Mark Knighton as Head of Operations.

Christian Hellbjer has been named Multilotto’s new Chief Executive Officer after the departure of Thomas Biro who served as CEO for the past 7 years and has seen the company’s impressive growth journey from a messenger service to an established online lottery betting service with licenses in the UK, Ireland, Malta and Sweden.

After completing his studies at Lund University, Christian joined The Multi Group as Financial Controller. He quickly rose through the ranks to become the company’s CFO strengthening not only the senior management team but also structuring and streamlining the financial processes within the organisation. Talking about his new role as CEO, Christian says: “It’s an honour for me to take over the role of CEO and I am very excited to have the opportunity to guide the Multilotto team to the highest levels and continue building on our strong foundations.”

2019 also sees the appointment of Mark Knighton as Multilotto’s new Head of Operations.

With over 25 years’ experience working within various iGaming, lottery and technology sectors, Mark’s former roles as the Chief Sales Officer at Swedish National Lottery operator Svenska Spel and former Founder of Obsidian Consultancy, provide the in-depth knowledge and experience needed to drive Multilotto’s company culture and operational direction to advance Multilotto’s industry dominance.

Mark says: “This is a very exciting time to join a company which has been making substantial headway in the online lottery betting industry, and I look forward to playing a key role at Multilotto in keeping the drive of such an ambitious operation moving forward.”

Multilotto is one of the leading international betting services for lotteries offering secure and competitive bets. With Multilotto, players can break down borders and bet on a wide range of international lottery jackpots including America’s Mega Millions and Powerball draws.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Multilotto strengthens its executive leadership team

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StarCasinò and Lega Basket Serie A together at the Italian Basketball Cup 2019

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Lega Basket Serie A and StarCasinò are proud to announce a sponsorship that will bring Lega Basket Serie A and the number one casino in Italy together at the Italian Basketball Cup 2019. StarCasinò will be the Official Gaming Partner for the Italian Basketball Cup event that will see the final eight qualifying teams playing for the cup, known as Coppa Italiana di Pallacanestro. The tournament is taking place in Florence between 14th and 17th February.

The sponsorship includes brand presence during all matches through LED boards, logo on the basketball court and visibility in the Lega Basket offline and online media. The package provides StarCasinò the opportunity to increase brand recognition and includes several elements for brand activation. The seven matches will be broadcasted live from the Nelson Mandela Forum on Rai Sport HD, Eurosport 2 and Eurosport Player.

Pietro Lechiara, Marketing Manager at StarCasinò, Betsson Group said of the announcement: “StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy. We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values.”

Lega Basket Serie A president Egidio Bianchi, said: “We are very proud to have StarCasinò with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand with a key showcase event in the Italian sports calendar. With this partnership, we are sure that we’ll also give new entertainment experiences to the fans”.

About StarCasinò
StarCasinó is Betsson Group’s Italian brand which holds iGaming license AAMS n. 15230. The quality of StarCasinó is highly recognised locally as one of the best casino operators within the Italian online casino market. Everything is in full harmony with the vision and objectives of the Swedish company, Betsson Group, which wants to provide the best gaming experience in the field. Betsson Group has won several international prestigious awards, such as the EGR Best Operator Award, EGR Best Customer Support and also recognised for its Best Affiliate Programme at the EGR Italy Awards 2018.

About Betsson Group
With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: StarCasinò and Lega Basket Serie A together at the Italian Basketball Cup 2019

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NSoft brings iGaming Future to february London event

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The sports betting technology provider NSoft will be showcasing its comprehensive suite of products including a full Sportsbook platform, Virtual games and the latest innovations in AI solutions at ICE London 2019.

NSoft’s Self-Managed Pre Match application is fully integrated into Seven Platform and gives the betting operators full autonomy of sports events creation, odds management and risk management. Except for already supported option of importing Betradar Unified Odds Feed, the customer has the ability to manually create any sport, tournament, market and event, as well as to resolve the markets.

The upcoming ICE London 2019 is the only B2B gaming event that truly brings together the international online and offline gaming sectors. During this event, held from February 5 to February 7, 2019, NSoft’s focus shall be on promotion of new products and comprehensive business solutions.

NSoft team is performing the latest product polishing before presenting it to the industry’s leading stakeholders. This year we shall be hosting you on our stand with impressive design and demo zones.

Don’t miss out on the chance to find out more about NSoft’s products. Please meet us at Stand S1-260. Book a meeting with our team or contact sales@nsoft.com.

 

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NSoft brings iGaming Future to february London event

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