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NOTTINGHAM FOREST SIGN FRONT-OF-SHIRT DEAL WITH BETBRIGHT

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NOTTINGHAM FOREST SIGN FRONT-OF-SHIRT DEAL WITH BETBRIGHTReading Time: 3 minutes

– Partnership represents most significant front-of-shirt agreement in Club’s history –
– BetBright logo will feature on front of all first-team kits –
– In first move as Club partner, BetBright has agreed to change its colourful logo to all white to honour the importance to supporters of the famous Garibaldi Red home kit –

 

Wednesday 13 June – Nottingham Forest Football Club have today announced a landmark partnership with the digital entertainment and sports betting company, BetBright.

The new deal represents the most significant front-of-shirt agreement in the Club’s history and will see the BetBright logo placed on the front of playing kits for the first team. The partnership with Nottingham Forest is BetBright’s first front-of-shirt contract with an English football club as the company takes its most significant step as part of a major wider investment into marketing its brand.

A key element of the partnership will be a fan-focused approach. As a first step of showcasing the importance of Nottingham Forest fans to BetBright, the company has agreed to change its colourful logo to an all-white version in the knowledge that the Garibaldi Red shirt is of the upmost importance to supporters.

David Cook, Chief Commercial Officer at Nottingham Forest, said:
“The Club are delighted to have secured another key partner for the 2018-19 season. Yet again we have not only been able to secure one of the most significant financial deals in the Club’s history, but also a partner that has shown a unique desire to be part of the project at Nottingham Forest.

“The supporters of Nottingham Forest are of huge importance to us and we look for our partners to have a similar fan-first approach. We look forward to working with BetBright and are excited by the plans they have for the partnership.”

Sarne Lightman, Managing Director at BetBright, is delighted to be partnering with Nottingham Forest, saying:
“BetBright is thrilled that our first shirt agreement is with a Club as iconic as Nottingham Forest and whose aspirations are so closely aligned to our own.

“As Forest are committed to continually improving for their fans, BetBright is committed to continually improving for its users. We have built our own proprietary technology, driven by innovation, allowing us to provide a unique and ever-improving sports betting experience for our customers.

“Like Forest, our goal is to be a Premier League brand in the next 12 months and we are very excited that our brands can take this journey together. Forest fans can expect plenty of exciting Nottingham Forest activations and promotions on BetBright throughout this partnership – starting with Double Odds* on Forest to make the Premier League next season. We want the fans to be at the heart of this partnership and join us on our journey.”

BetBright aims to be a disrupter in the betting industry and challenge more established competitors by embracing new technology. The business is a 100 per cent mobile and online platform and it does not operate any high street outlets – nor does it have plans to do so. Most of the visits to its website and digital platforms are generated by customers in the UK.

The sponsorship deal is the latest step in BetBright’s multi-million-pound investment in marketing for the brand, following the launch of their first TV campaign, sponsorship of the BetBright Cup and launch of the world’s first RoboJockey at Cheltenham.

* Double Odds offer on Forest to be promoted was 5/1, now 10/1. New customers only. Sign up at betbright.com. £10 max bet. Additional winnings added as cash at end of season. Place bet at betbright.com/special. Must be customer’s first bet placed.

About: BetBright is the fast-growing sports digital entertainment and sports betting company that operates in the UK and Ireland. www.betbright.com

Source: European Gaming Media and Events

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Industry News

Bryke launches Link King in Spain

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Bryke launches Link King in SpainReading Time: 1 minute

 

Bryke, the video slots brand of Zitro, the famous  Luxemburg-based gaming company, has launched its highly successful flagship product in Spain: Link King, a unique and innovative type of game that is not like any other games available in Spain.

Link King offers impressive new features: 4 spectacular levels of progressive jackpots that are frequently granted through the bonus game, increasing the chances of winning. In addition, prizes are linked between terminals, raising their value and the player’s excitement. Spanish players can enjoy a different way of playing never before seen in Spain and already present in the best casinos in the world.

The staging of LINK KING is impressive thanks to the new FUSION cabinet that stands out due to its advanced technology and “Ultra Slim” design, occupying less space than any other piece on the market and offering the player greater comfort.

The combination of LINK KING and FUSION will transform Spanish lounges into a game show that will appeal to both the operator and player, just like what’s happening in international markets.

Source: Latest News at European Gaming Media

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RTG launched a new game, called I, Zombie

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RTG Asia, the Philippines-based gaming company, has launched a new game called I, Zombie, which is a five-reel, 25 line game. It features Amy, a gorgeous zombie killer.

“The zombie epidemic continues, but now it’s taken a personal toll: Nancy has turned! Her beautiful blue eyes have gone red, her carefully manicured nails have grown into claw-like things. She might be the WORST kind of zombie — still so sexy, so attractive, so deadly. You have to see her! And, as in life, so WILD. And she is your WILD too. You may even see two more her appear and they’ll jump across the reels… not to kill you but to help you win more,” – commented RTG Asia.

“Maybe if she could see herself in the mirror she could change back… would that help? Could that help? It’ll certainly help YOU: when you get three mirrors – the game’s scatter – you get free spins. Get four mirrors and your free spin prize doubles. Five mirrors, it trebles,” it concludes.

Source: Latest News at European Gaming Media

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William Hill US seeks modifications in regulations

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William Hill US has written a letter to the Nevada Gaming Control Board (NGCB) seeking modifications in current regulations so as to eliminate some technical glitches. This is after FanDuel paid out on an erroneous ticket that allowed the ticket holder to win US$82k in New Jersey.

It is learnt that William Hill US mainly asked the power for the Chair to use discretion in rescinding bets where an obvious error had occurred, such as wrong pricing. “This would address the situation that occurred recently in New Jersey where an operator issued a wager on a football game at a price that was obviously incorrect,” reads the letter.

Sylvia Tiscareno, general counsel of William Hill, testified during NGCB’s meeting this week and said that the request comes after several internal discussions. The panel at the meeting decided to consider the testimony before making a decision.

Source: Latest News at European Gaming Media

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